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Apple Posts New Videos Comparing FCPX to Adobe & Avid
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71 Replies
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After watching, I’m reminded that they really did add some interesting
features, and if they had just been smart enough to let me open my existing projects – I might have bought into this. I’ve always been
very open to the motion / fcx workflow with the variable linky thing.And what the hell is so wrong with bins and folders?
Couldn’t they just leave that alone, and ADD all the meta-tagging?If they had just left a few things alone, I might be editing with it now.
specifically:
1) open legacy projects
2) keep the “project” workflow, bins etc
3) give me static tracks for god’s sakeeverything else I could probably live with to gain the performance
of 64 – plus some of the other nifty gadgets that they’ve added. -
that picture is hilarious.
quote from the first vid – “final Cut Pro eliminates the frustrations of older track based editing systems”
Well, you see that’s it really. Hands up who told Apple they were frustrated by older track based editing systems.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
I think this is the answer to those who have been saying that Apple hasn’t responded to the criticism of the FCP X release and hasn’t stated its future plans.
After watching these videos, it’s quite clear to me that Apple is saying:
“We are proud of the tool that we have designed, and we feel that it is the future of editing. These are the reasons why. You can choose to come with us into the future, or stay in the past. Third party companies may build upon our foundation to meet some of your needs, but we will not let our progress be held back by those whose thinking is stuck in the past, or by a small minority of users whose specialized needs do not represent our core market.”
For those who are demanding some sort of public statement form Apple, this is as close as you’re going to get. There will be no apologies, no backpedaling. That’s not how Apple rolls. The release of FCP X was planned and executed by Apple in exactly the way they wanted it to happen. This was no accident. In Apple’s opinion, this is not alpha or beta software, it’s a bold new beginning. You can either get on board or get out of the way.
No amount of petitioning, complaining or threatening is going to make Apple change course. They’ve played their hand, now you play yours. End of story.
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[Alan Okey] “They’ve played their hand, now you play yours. End of story.
“And I think the sad part is, they have two-pair in their hand, and they’re trying to bluff that they have a straight-flush.
Professor, Producer, Editor
and former Apple Employee -
I watched the videos and they make the app look compelling and interesting. For the first time in this whole business I have some idea of Apple’s actual vision . . . which makes me wonder why on on earth Apple didn’t have these promos ready on day one of the release? Marketing may be playing catch-up, which is very interesting for a company the size of Apple and suggests to me that perhaps the release didn’t go as they had hoped.
As for changing course, no one outside Apple knows what is or was the intended approach. It’s as possible the appearance of these video represent a change in course after the firestorm. Time will tell.
A cynic might observe that there is something of the late-night ginzu knife ad appeal in the “faster editing” piece. FCP X is 6 tools in one?
https://www.youtube.com/watch?v=abLB7aTmnE4
I happen to have an old “Pros on Final Cut Pro” DVD released to promote FCP3. Apple said many of the same things about FCP3 . . . what’s missing this time the “industry leaders” testimony.
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Great, first time in my life that I start to consider not just going PP or AVID, but even going to a PC.
I’ve started to consider dangerous any dependence on iApple as dangerous.
rafael -
Exactly. They solved a problem that no-one had. I think the magnetic timeline is interesting, it may even be better, but I was doing just fine the “old” way.
These videos remind me of infomercials. “…but you can’t karate chop a tomato. You need the Ginsu!”
They’re desperate. They know they screwed up. Apple should be making videos that lay out a timetable of when they are going to fix the problems instead of just this marketing spin.
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eric susch
Check out my blog at EricSusch.com
Circle me on google+ eric susch
Follow me on twitter @EricSusch -
“You can continue to work while your effects render.” No you can’t… background rendering stops when you are actively editing. I hate their marketing gimmicks.
Davinci Resolve Mac 7.1:
Mac Pro 12-Core
24GB (six 4GB) memory
ATI Radeon HD 5770 and NVIDIA Quadro 4000
Blackmagic Decklink Extreme 3D+ -
[Eric Susch] “They’re desperate.”
I really wish they were but, you know, they could buy Poland, Mexico and Belgium outright at this point. Turn them into staff waterparks.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
You can create bins to organise your media, you can create subclips to organise your media, you can name and copy your clips (what are they talking about, “duplicating the media”) you can organise your media in sequences, you can organise all those bins with folders. Oh, so many ways to organise media in Avid, Premiere and FCP7. What a weakness!
You can overwrite edit in from the source window, you can drag in from the browser, you can drag in from the desktop, you can trim by entering a trim mode or by trimming in the timeline, or by using extend edit or by selecting down the timeline or by… Goodness me what a lot of ways to edit. It’s all too complicated.
But it’s the very fact that you can organise your media one of several different ways, it’s the very fact that you can perform the same edit in so many different ways that makes these NLES SO powerful. That flexibility allows me to use a different method or tool depending on what I’m doing, and sometimes, just how I’m feeling.
More importantly, it allows different editors to work in different ways. Everyone has their own habits and preferences and every editor flies their NLE in a slightly different way.
That’s a good thing.
It’s hard to tell from these videos, and I’ve no hands on experience with FCP-X, so anyone care to comment on whether FCP-X has that same flexibility?
Rob Tinworth
http://www.1021.tv
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