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Apple is at NAB!!!
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The one thing missing from this discussion that I think could be important is the appearance of Adobe Anywhere. This brings to the market a way to compete with the AVID Interplay/ISIS/MC systems that became common in many of the broadcast facilities, due to the need to share projects and footage between News, Promotions, and often Production, which at our facility also produced a daily News magazine format show that relied on footage from all over our departments, as well as from our sister stations in Boston, Washington, DC, and a number of other markets (our parent company owned 28 stations).
The development of Adobe Anywhere certainly gives one pause for thought. If a corporate engineering department could make all the content from all 28 stations available at any given time, it would essentially make the AVID local file sharing systems obsolete. It appears that this is what CNN is doing, based on the video they’ve chosen to participate in:
https://tv.adobe.com/watch/adobe-at-nab-2013/adobe-anywhere-collaborate-without-boundaries/
The other interesting thing is that the broadcast station I worked with when we had the AVID Interplay/ISIS storage and sharing system was so rife with problems, crashes, re-linking bugs, and other incidents requiring regular visits from Tewksbury – thank God they were just down the road, that our parent company decided to migrate from AVID to Adobe – the AVID workstations were relegated to nothing more than tape capture stations, and the real work was done with Adobe products. Adobe Anywhere puts an interesting light on some new possibilities. I’m glad I’m no longer there to work out the kinks…
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
[Oliver Peters] “Despite people on this forum telling me that users will still buy expensive plug-ins, I am hearing quite the opposite. X users who pay $299 for the host app, simply are not investing in large numbers in plug-in packages that cost a lot more than the host. So a plug-in like Baselight Editions at $1K isn’t going to get many X users, which in turn means an X version might never make it out of the lab. And the architecture hampers developers like Red Giant and GenArts, as well.”
It may not be the price of the NLE so much as the market it’s currently serving. If FCPX’s main attraction is speed then such users may not be inclined to buy plugins with long render times. FXFactory Pro is about $400 although it’s not necessary to buy that just to use the various third party plugins on that system.
Just a wild guess but I wouldn’t be surprised if FXFactory at $399 sold more that Sapphire Edge at $299. If you look at price per plugin CoreMelt’s SliceX with Mocha’s planar tracking at $149 would be expensive but because it’s utilitarian and speeds workflow I think it would sell well compared to the “pretty” sets which have a lower cost per plugin.
I’m not quite sure what metrics show that it’s NLE price and not the market it’s serving as the primary factor in sales of expensive plugins.
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Adobe Anywhere does feel very specialized. Cool product for some but really not for “most” if I dare say it that way.
In a small 2-4 people workgroup sitting locally (which I think could be the case for a lot of smaller companies) a shared solution in-app would be far more valid. Little – if anything – has happened on that front, has it?
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Nice overview, Oliver. Agree — we’ve transitioned from FCP 7 to PP6 and tested 7 (great improvements) We use AVID when client calls for it (delivered AVID Timelines to post to longer shows)
After two years and so many flame wars, many FCP X fans often forget that most, if not all FCP 7 editors WANTED to love X — but had a tough time changing many conventions to fit Apple’s idea of what editors should do and how they should think.
The lack of a real time keyframable audio mixer stops us from doing long form work with FCP X – also not thrilled about the locked in place window nature of the program on one monitor.
Overall, there have never been better, more robust choices for editors. FCP X is great for quick and dirty fast turn around work for us and we’ve used it for that. Premiere Pro has become are main NLE for it’s integration with AE and Audition and ease of use. Avid is our least favorite NLE — feels creaky and last decade.
Wish I could have been at the Las Vegas toy store with the folks who went.
Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852 -
Erik –
I don’t see any practical applications for Adobe Anywhere in the small shop, say a post facility with 6 edit stations. That said, it would be very cool if this turns out to be a scalable technology which will make that a reality. That said, I’ve seen some features in the new PPro which makes file sharing in the small shop situation way better than it has been to this point.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
[Craig Seeman] “It may not be the price of the NLE so much as the market it’s currently serving.”
Hello,
I absolutely agree on that! But it’s not only about money, but also about an app’s philosophy:
FCP-X lives from it’s very compact and effective design.
What makes FCP-X so attractive to me is it’s promise
to provide 90% of the tools I need for 90% of my tasks at my finger tips.While I’m very excited by the new SliceX, as FCP-X user I’d only be comfortable
if such a great and important feature was deeply integrated into the core of FCP-X,
not being ‘just’ a plugin. (Integrated in the kind of the current masking tools inside CC.)The more plugins I need for everyday tasks, the less attractive FCP-X is to me.
Best regards,
Bernhard -
I agree it’s possible it can become a patch quilt of plugins to add bits of functionality that one would prefer were built in. This can get even more complex when you need to use multiple systems.
There’s a lot of little things missing. The more I bump into them the more I think it’s going to take Apple more than a year between some major feature additions and a lot of minor things that might not be the highest priority.
I think another thing impacting the sale of some plugins are that some people might be concerned about buying a specific purpose expensive plugin only to find Apple adds the feature three months later.
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Yeah, people were a little over doing it with the whole FCPX is no where to be found thing. It was all over the place. Shared Storage company, DAM software, ingest, filters, etc. just not actually Apple.
But he is absolutely right about Adobe. They were so passionate about what they are doing it was hard to not be impressed. I have an entire company to turn over to a new system soon, locations in NYC, LA, Vegas, Richmond, VA Beach, and Adobe just made the decision more difficult for me!
Director, Editor, Colorist
http://www.trsociety.com -
One thing I’ll say after 4 days in the AJA booth and walking the show – of all the NLE companies at the show – Adobe seems to be the most aggressive, frank and open in it’s efforts to make their products better. They know they’ve been 90% there with Premiere for a while and are earnestly trying to get that last 10%., especially for FCP 7 users. The simple little things we used daily in FCP 7 like moving a clip up or down on the timeline etc are the things they’re trying to get right. I got to spend a little time with one of the Product Managers at my station Thursday and the “next” version really looks good. This doesn’t mean I’m ready to abandon FCPX but I will give it s fair shake on a paying gig and see.
While I’m a big fan of Resolve the big surprise for me was Speedgrade – the new version looks great and finally has hardware monitoring via all the AJA products. This is good news for AJA fans who were forced to buy Black Magic gear just for for Resolve. I spent 2 days at the AJA Speedgrade station with a Tangent Element controller and it’s very sweet – actually easier and faster than Resolve. Round-tripping from Premiere is still a work-in-progress and will only get better.
Lance Bachelder
Writer, Editor, Director
Downtown Long Beach, California
https://www.imdb.com/name/nm1680680/?ref_=fn_al_nm_1 -
I find the Slice-X with Mocha also cool but way overdue!
We should have seen something like this already in Motion and FCPX.Also where the hell are the painting tools from Shake in Motion???
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