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Apple hardware Q4 and 2014
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[Craig Seeman] “Yet Apple seems to be shrinking a lot less than the rest of the PC market”
That’s because they’re prioritizing a successful mobile ecosystem. All their recent growth in “computers”came from MacBooksPros and MacBookAirs, and that’s shooting up to the moon for the last ten years. They are offering excellent products there indeed, with different options and prices for a variety of needs. Come to read this thread on the Cow and go up to see a screen grab I posted before. Right into the iCloud’s ecosystem images of their marketing we can see how they portray the “Mac” -an Air! No Mini, no iMac. No desktops. That’s where they’re going. Not in 2013 or 2014, but it’s near.
[Craig Seeman] “the current MBPr or top iMac might feel like a slug compared to a MacPro which may allow you to at least upgrade the GPU as the demands increase.”
Yes, that’s why I said also that they will release a desktop product. Wait until technology cathes up and we’re going to get a laptop only line soon.
[Craig Seeman] “Consider the recent release of several new GPUs for the Mac which currently only serve the MacPro market.”
I wouldn’t bet the farm yet. Both nvidia based cards released are PCIE 2.0 which means they were meant for the current MacPro. Since Apple in fact has had the MacPro “updated”in 2012, what’s the surprise here really?
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Apple’s salvation is always looking out at aging categories and re-imagining and re-inventing them – based on where peripheral enabling technologies are already going.
Remember Microsoft missing the whole “on-line” idea for years in favor of just selling boxes full of ever incrementally improved processors and only making large shifts when it was impossible not to do so?
Somebody blazes the trails, others follow. When you’ve blazed it, you can settle down and run the local store. Or you can keep moving forward and look for the next trail to blaze. I ferverntly hope that’s still Apple’s culture. If not, they’ll just become another competitor like all the others. And that would be sad.
In our field, the use and manipulation of graphics and video aren’t exactly diminishing as a human practices. They’re just moving away from being a niche practice toward being a pretty general one.
I for one hope Apple really is “re-inventing” what a modern powerful computing box should be. I hope it’s less a “box” and more a “system” with scalable modules.
We’ll see.
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[Craig Seeman] “When Thunderbolt supports 100Gbits for 16x PCIe GPU and equivalent cards that might happen.
Even in the “content consumer” market there are tablet gammers and there are the hardcore desktop gamers who demand crazy powerful GPUs with high frame rate 3D model rendering. Until the technology gets there, across the board, … it hasn’t.”
That’s a good defensive point there, but I’m afraid that Apple may be in a position where they have to jump the shark a bit, and that could mean they would become an even tighter niche company than in the past. I guess they may have jumped that sharkie alreay, but what do I know…
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Apple must get a good chuckle out of all the prognosticating done on their behalf on this forum
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[Bill Davis] “Remember Microsoft missing the whole “on-line” idea for years in favor of just selling boxes full of ever incrementally improved processors and only making large shifts when it was impossible not to do so?”
Microsoft never sold “boxes”. They’ve always made their money by licensing technology and selling services.
Shawn
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Personally, I’m watching for the Apple shaped star in the east…
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
[Bill Davis] “In our field, the use and manipulation of graphics and video aren’t exactly diminishing as a human practices. They’re just moving away from being a niche practice toward being a pretty general one.
I for one hope Apple really is “re-inventing” what a modern powerful computing box should be. I hope it’s less a “box” and more a “system” with scalable modules.”
Here you go, I just found this today:
https://www.youtube.com/watch?v=K1W0I8U74DM
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[Bill Davis] “Remember Microsoft missing the whole “on-line” idea for years in favor of just selling boxes full of ever incrementally improved processors and only making large shifts when it was impossible not to do so?”
Huh? Microsoft didn’t sell branded desktop computers. Other hardware does include Xbox (very successful) and now Surface (also very nice).
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Joseph W. Bourke] ” Personally, I’m watching for the Apple shaped star in the east…”
I for one welcome our new overlords;
https://www.youtube.com/watch?&v=CD74iHFd-jE
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[Christian Schumacher] ” All their recent growth in “computers”came from MacBooksPros and MacBookAirs, “
The only reason why the iMac isn’t amongst that crop was because Apple couldn’t make them fast enough as per Cook’s comments during Apple’s report. iMacs do sell well as all in ones go.
[Christian Schumacher] “No desktops. That’s where they’re going. Not in 2013 or 2014, but it’s near.”
[Christian Schumacher] “Wait until technology cathes up and we’re going to get a laptop only line soon.”It can’t happen until there’s 100Gbit Thunderbolt. There’s still demand for higher powered GPUs and related high bandwidth cards. I’m not sure what you consider soon but we’re still a few years away. As I’ve said before one people think the gap starts to close something spreads it back out again. You have to consider the kind of computer that’ll be needed for HEVC encoding in real time. If 4K spreads that’s going to further expand on number crunching. I seriously doubt that the CPU/GPU increase in laptops will be up to that kind of sustained work in two years.
[Christian Schumacher] ” Both nvidia based cards released are PCIE 2.0 “
The AMD Sapphire Radeon 7950 is PCIe3 on Windows only at the moment. That may change when there’s a MacPro that supports it.
The nVidia GeForce 680 also has a Windows version that PCIe3 so that can also change once there’s a MacPro that can support it.
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