Apple gives up another network client

[Christian Schumacher]

[Marcus Moore] “Today’s FCPX user is tomorrow’s Pro, and they’ll continue to use it if it grows with them; the same way Legacy FCP did, the same way Premier did, and the same way Avid did way back”

While this can be reasonable sometimes, I don’t think you can solely rely on past behavior to predict the future.
Specially if that timeframe is longer than an entire decade and we’re talking about computer technology here.

As to foretell how Apple will further advance with its professional NLE, we should rhetorically ask ourselves:
-How Apple Pro Apps are being developed TODAY? (meaning Logic and Aperture)
-What are Apple’s priorities regarding their hardware TODAY?

[Herb Sevush]

[Marcus Moore] “After 20 years of NLEs chasing the same paradigms, I’m thrilled… ABSOLUTELY THRILLED to see someone innovate in this space. Even if everything FCPX proposes doesn’t end up working out, even if FCPX eventually does go under, I’m glad someone took the chance on trying something new.”

People have been trying something new with NLEs for the bast 25 years or so. You want different, try Vegas, it’s very different. Try Lightworks. Hell, dig up an old EMC2 and I’ll show you something really different.

X is not the first “new” thing to come down the pipe, it’s only the latest. The big difference here is that no one ever took a market leading application and dumped it in the toilet before – that’s Apple real innovation.

Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Marcus Moore]

You wouldn’t believe how much money I made this year in the toilet. The most in my 20 year career.

[Charlie Austin]

[Herb Sevush] “The big difference here is that no one ever took a market leading application and dumped it in the toilet before – that’s Apple real innovation.”

lol… This isn’t directed specifically at you Herb, It just popped into my head reading your comment, but there really do seem to be a lot of jilted lovers in FCP land these days. 😉 Be honest though, the one you loved was getting long in the tooth and their looks were really only still there due to lots of plastic surgery. Great personality, arguably the best of all the old dames, but now she’s left you. You could take up with one of her old friends but…. there’s someone new and available. And the new girl is really great. Immature and a little annoying, but a real stunner. And in the edit room, she’s got some serious… skills. One can mourn a lost love for a while, but at some point… 🙂

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~”It is a poor craftsman who blames his tools.”~

[Andrew Kimery]

[Craig Seeman] “Ahh the shrinking of the size of the TV Broadcast/Feature Film niche compared to the overall video post industry which actually is growing faster in other areas.”

When you say that are you referring to the medium or that style of content? I agree that broadcast/cable and movie theaters as mediums of content delivery will continue to be disrupted but as far as that style of content goes I don’t see it, nor demand for it, shrinking. For example, Hulu, YouTube, Amazon, Netflix and possibly even Microsoft (for Xbox Live) are producing, or looking to produce, their own original TV shows and/or movies. People, consumers, want this style of content they just dislike the rigidity of the traditional old media delivery timetables.

[Herb Sevush]

[Charlie Austin] “One can mourn a lost love for a while, but at some point.”

Charlie I’m not looking for love, I’m looking for a business to partner with.

I have a successful workflow with 7, it does indeed need an update, but instead the program was discontinued and an entirely different program, that in no way meets my workflow needs, was offered to me instead.

Those aspects that need upgrading for 7 get more serious over time, X still does not meet my workflow needs, and my only real option at the moment is Avid, a system I’ve been avoiding for almost 20 years.

I don’t think this is hard to understand, I don’t need an NLE to wipe my brow or make me chicken soup but I do need a time code window and the ability to work with multiple audio tracks disconnected from their video sources, and I want to visually organize my work with tracks that stay where I put them.

Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Marcus Moore] “You wouldn’t believe how much money I made this year in the toilet. “

I consider this one of the most entertaining lines of the year, and I am already congratulating myself on not responding to it as I could. Might I suggest that you use this as the banner for your website?

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Craig Seeman]

It’s actually a combination of changes going on now.
Certainly one change are the methods of distribution.
It can impact production workflow. serialized VOD may not have the same tight weekly schedule of broadcast. Feature VOD is also impacted.
Also though, as video production becomes more important as a language of communication, other styles or variations and targeted objectives are growing.

Overall video production is growing rapidly. TV/Film may even be growing. I believe they are a smaller piece of the pie though as other forms of video are growing more rapidly. I think this is impacting what a “facility” itself is (or at least how technically constituted).

[Sandeep Sajeev]

So why not move across to Avid? What’s holding you back?

[Marcus Moore]

I would, but unfortunately in the 7 years I’ve been on my own I’ve never needed to advertise. 😉