Apple gives up another network client

[Chris Harlan]

[Charlie Austin] “I don’t think there are many people, or any at all here in LA who’re using FCP as a finishing tool. I’m sure there are some, but the people who finish stuff that we do, feature trailers and TV spots, don’t. “

I don’t know, man. I have to disagree. I see an awful lot of stuff get finished in FCP. National broadcast spots. You’re right that there’s not as much color work done, but I can name a dozen places (including one where you used to work) that finish many of their promos and commercials on FCP. Its certainly an overall distant second, but to say “not many, or any at all” does not jive with my experience.

[Shawn Miller]

[Jeremy Garchow] “Yes, I agree completely about the loss of Ae. Luckily, Adobe is in good financial standing and doesn’t appear to be going anywhere.”

Agreed… but you never know. 🙂

[Jeremy Garchow] “But, even for 3 grand, Smoke is capable. It would take a lot of getting used to, but it’s good. You’d have to buy a lot less plug ins as well. ;)”

I can’t say I haven’t been curious about Smoke. I’ll be keeping an eye on how 2012 is received. Now, if I could just bring myself to trust Autodesk. 😉

[Jeremy Garchow] “I don’t know. This guy seems to think that you don’t want Apple to get serious about it: https://digitalcomposting.wordpress.com/2011/06/28/x-vs-pro/“

I have a lot of respect for Ron Brinkmann. I can only hope that his perspective will be proven wrong over time.

Shawn

[Chris Harlan]

[Aindreas Gallagher] “I do, I swear to you, know that motion as titler!
“

ROTFL

[Jeremy Garchow]

[Chris Harlan] “You’re right that there’s not as much color work done, but I can name a dozen places (including one where you used to work) that finish many of their promos and commercials on FCP.”

What is the source material?

[Chris Harlan]

[Jeremy Garchow] “[Chris Harlan] “You’re right that there’s not as much color work done, but I can name a dozen places (including one where you used to work) that finish many of their promos and commercials on FCP.”

What is the source material?
“

I’m not sure what you mean. All kinds of different sources, ranging from ProResHQ of five or six raw camera feeds for promos for talk/interview shows to completed, color-corrected films, and some not so color-corrected films. It gets used, or got used, for talk show gag materials and magazine stories, for much BTS and special feature work for DVDs and EPKs. I’m not saying it is the end-all, be-all, but things DO get finished on it and air nationally all the time.

[Jeremy Garchow]

[Chris Harlan] “I’m not sure what you mean. “

You answered it. I was just wondering the state of the color of the footage when you receive it.

[Chris Harlan]

[Jeremy Garchow] “Chris Harlan] “I’m not sure what you mean. ”

You answered it. I was just wondering the state of the color of the footage when you receive it.

“

Cool. Me personally, most of the time I do a lot of scripted action, drama, and comedy promos, and when I get my final material for finishing it has been made beautiful by Resolve or something else. So, even though I might be finishing it on FCP, I’m not really finishing it on FCP. But I’ve also done enough big money unscripted daytime TV, where 5 sets of promos have to be pumped out each week, week after week, to know that most of those get finished on whatever they were cut on, usually MC or FCP. Now a lot of that stuff is shot on a soundstage in a very controlled environment, so there is a lot of color management going on in the actual “taping” process, but those deadlines are very real and very tense, so there isn’t much time for an offline/online process.

[Charlie Austin]

[Chris Harlan] “I don’t know, man. I have to disagree. I see an awful lot of stuff get finished in FCP. National broadcast spots. “

I stand corrected. Maybe I’m just out of the loop lately… We do finish some stuff out of 7 as well, but the majority of our material gets sent out to to post facilities using Avid or Smoke or something. New Wave, SSI etc. Guess i need to get out of my bay more often. 😉

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~”It is a poor craftsman who blames his tools.”~

[Chris Harlan]

[Charlie Austin] “We do finish some stuff out of 7 as well, but the majority of our material gets sent out to to post facilities using Avid or Smoke or something.”

No, I agree the majority of stuff gets finished on something else. Heck, the majority of stuff gets cut on something else. But for the record’s sake, I just wanted to chime in about the semi-notable minority.

[Mike Guidotti]

[Andy Field] “The point wasn’t about Apple’s massive profits selling othe people’s stuff on iTunes. It was about taking a decade of customer good will and loyalty and tossing it in the trash and creating a product that can no longer meet the needs of a large part of an industry”

A lot of people on here treat apple like some girlfriend/boyfriend that cheated on them. Apple is not your friend or business partner. Unless you bought a service contract, after your point of sale (POS haha) purchase, they have made all the money off you they are going to make. In the end they created a cheaper product that they could sell more of which from a business standpoint was the right thing to do. Apple is a manufacturing business not a service business. They make money by shipping units.