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Apple finally updating their online FCPX Pro marketing
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[Andrew Richards] “Only if whatever comes next, if anything, isn’t called “Mac Pro”. “
At this point if there’s a replacement I’d expect a different case design and a different name of course.
. . . and if Apple is abandoning the “pros” why would Smoke/Mac be so important?
Personally I think it’s good for Apple to step up it’s “pro” marketing game. -
Wow – no Mac Pros? They put a Red Rocket card in an iMac? 😉
David Jahns
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Joint Editorial
Portland, OR -
[David Jahns] “Wow – no Mac Pros? They put a Red Rocket card in an iMac? ;-)”
No, silly, they used a MacBook Air like Adobe does:
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[Craig Seeman] “. . . and if Apple is abandoning the “pros” why would Smoke/Mac be so important?”
Like how Baselight for FCP was so important last year? Or like how Autodesk has been quietly pushing the fact that Smoke runs tolerably on an iMac or MBP?
There are just too many variables.
It’s possible that Autodesk is aware of Apple’s plans, and has built their software because they know there will be a platform to run it on.
It’s possible that Autodesk is not aware of Apple’s plans. Look back to Smoke’s original requirement for NVIDIA cards, right before Apple dumped them for ATI. Oops.
It’s possible that Apple is relying on Autodesk to bring the “pro” back to the Mac platform, and will not attempt to raise FCPX up to that level, ever.
It’s possible that Apple is happy to have Autodesk offering a pro solution for the time being, but intends to seriously undercut their efforts in the future.
It’s possible that Smoke on Mac is a long-haul product for Autodesk, and it’s possible that Autodesk is making the best of a good thing while they can.
I think it’s important to remember that (as of today, who knows what Sunday will bring) Smoke is not Mac-only and is not fundamentally built on Apple technologies. Like Resolve, there’s an escape hatch built-in if they need it. There’s only NLE that has bet the farm on the Mac platform so far, and that’s FCPX.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Walter Soyka] “Or like how Autodesk has been quietly pushing the fact that Smoke runs tolerably on an iMac or MBP?
“Yeah, I second that. That FCP Boston video has the rep going inordinately out of his way to push Smoke on iMacs and MBPs.
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It would seem odd (to me) for Autodesk to make a big marketing event for Smoke specific to a platform they feel cripples/limits the functionality of their software. That it’s not a cross platform announcement has to mane “something” Mac specific is up.
Apple’s way of introducing a new system by using Autodesk? Autodesk’s way of introducing some interesting Thunderbolt product tie in?
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Also interesting is on the Electric Entertainment page you have photo with two Apple Cinema Display and on the 3rd they are two Apple Thunderbolt display on the same desk…
Oh only in German they are using a iMac by the way who is that??
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I wonder…
is looking for clues about unannounced tech products in promotional photos the modern era equivalent of primitive people trying to devine the future by reading the “entrails” of various animals?
After all, a talented photoshop wizard can pretty much put anything in an ad for anything these days.
So I’ve kinda stopped considering photos as evidence of much at all.
Just a side note.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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Yes good point Bill. We all know how promo photographers love to dress a set and play in photoshop like frustrated film makers.
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[Bill Davis] “is looking for clues about unannounced tech products in promotional photos the modern era equivalent of primitive people trying to devine the future by reading the “entrails” of various animals?”
As always Bill, I’m with you on that one. In less than a week we’ll know what’s up, I can wait.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf
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