APPLE FCPX and move from AVCHD to 4K

[Mark Raudonis]

[Jeff Kirkland] “Personally, I think HDR is a way bigger deal than any resolution increase.”

I agree, Jeff.

If you’ve ever seen HDR playing next to standard HD (or 4k) the difference is IMMEDIATELY apparent.
That difference WILL sell more flat panels. Kinda like the diff between Standard def 4:3 and HD 16:9.

You immediately knew the HD was better. You can see it.

Plain old 4k is NOT much different beyond 9 feet. Adding HDR means you can see the diff from across the street. Your neighbors will see the difference, and you don’t even need to invite them in!

Conclusion: HDR WILL drive 4K conversion. 8K is still a parlor trick.

Just my thoughts.