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Apple drops ProApps from corporate definition
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“Yes, absolutely! The resultant lawsuits are for ‘legal’ to sort out.”
I couldn’t disagree with you more.
This is buck passing sales target driven “get the bonus in” short term marketing. It’s not by any stretch of the imagination successful because it is not in the even medium term interests of the company.
Marketing “Hey we sold the units it’s not our fault it doesn’t work”
Product Designers “But we told you it didn’t why did you say it did”
Marketing “Well we slipped it in subtly so hardly anybody noticed but at least that means they can’t sue us”it doesn’t half create a lot of bad feeling though does it. Is that good successful marketing?
If they had been more transparent it would have been far more successful, led to more downloads and nobody asking for their money back and good PR down the road.
I think they could have sold double or treble or more without the ensuing negative publicity resulting from being “economical with the truth”
Good successful marketing would have meant nobody jumped ship to Adobe or back to Avid. Everybody would have been on board helping develop it and it would have been fit for purpose much sooner and driven software and hardware sales higher much sooner.
All about definitions probably. And possibly cultural divides.
cheers
James
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[Oliver Peters] “Avid in the news environment with Avid hardware has been doing this for years. Quantel as well, even before Avid.”
Well of course.
The high dollar “newsroom” systems have had it. But to be fair, that’s a far cry from a $299 app running on stock hardware providing access to something like the same functions.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Franz Bieberkopf] ”
Bill,Premiere Pro since CS6 (2012) I think. I haven’t used the feature.
Franz.”
Fair enough. I trust you so I’ll stand informed and corrected.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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I am beginning to have mixed feelings about Eyeon Fusion being acquired by Blackmagic Design. Granted this will most likely mean a significant drop in price (unsure of subscription model at this point), giving many more access to a very well rounded node based compositor. On the other hand this could disrupt the pro market.
Not too long ago Apple added Color, formerly Final Touch, to the Final Cut Studio Suite lineup. Shortly thereafter, Resolve comes along. Not to mention the Lite version which is free. Then we have tools such as Nucoda, Baselight and Scratch which are significantly more expensive.
Perhaps this could be on reason some companies are going subscription only? Hard to say, especially since I have concerns about the subscription only model.
Very interesting times ahead.
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[Jeremy Garchow] “Right. It’s the Google Docs model. Still, with video, it’s going to be hard to do so unless you can upload a wad of proxies. I agree that FCPX’s structure with and a little more time and effort, could be very well poised for this workflow should the necessity present itself.”
The way X can instant-switch from the Original Pool to the Proxy Pool with a click makes a WHOLE lot of sense now, down’t it.
Who cares where the content pool(s) live? Since the Proxies carry all the metadata needed to apply any user decisions to the host app, you can travel with or download them at will, edit away, then re-target when you get wherever you need to be to switch the pointers to a higher rez content pool when you have better access..
Which may be a the office, Back at inthe hotel room on a drive in your suitcase – or at a remote “light pipe” drop location somewhere. Kinda sensible seeming, huh?
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Shawn Miller] “Ha ha, I know a few. :-)”
And they are buying 180g vinyl, right!?!?!?!
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For the record, I like this U2 album A LOT, and I’ll be buying the expanded physical edition. After thinking they were done making good albums forever, I’m delighted.
[Andrew Kimery] “Don’t overtly control my device and I’ll pretended not to know that you can overtly control my device.”
I think that’s exactly right….but still sideways to the point. Nobody is surprised by bricking or deauthorizing illicit tracks. That’s an appropriate response, and even the most casual jailbreaker knows it’s not only a possible outcome, but a likely one.
This is fundamentally different.
Unsolicited mail used to be illegal, and people flipped out when it first became legal. Spam feels nefarious because it is in fact often nefarious: sent by criminals for criminal purposes. There was a time when spam didn’t exist, but when it arrived, people flipped out.
People’s phones and iPods have been spammed for the very first time, and they’re flipping out.
And this is different.
Mail and email are open-ended systems at the front. Anyone can now send anything. The idea of sync is CLOSED. Sync = MY STUFF, so this feels far more like a violation than junk mail. YOU are not supposed to be SENDING me ANYTHING. NOBODY is. This is MY STUFF.
The people who seemed to have freaked out hardest weren’t the ones who saw the folder sitting among other folders, and after grumbling, casually deleted it. It’s ones who just heard the music appear in shuffled playlists. It was not only not welcome, it REALLY felt like a violation when it appears unbidden between in the middle of your brain via your earbuds Beats headphones. People do personal things with their personal music. No telling what activities Apple might have interrupted with this.
The fact is that there was no precedent for this kind of violation of MY STUFF. I’m quite the fan of sites that delve deep into the iTunes terms of service. What’s in there is hilarious, but the most paranoid and antagonistic of them has never pointed out that Apple has the right to dump their crap on you, and you can’t opt out.
[Andrew Kimery] “Give all iTunes users a link (or code) to get the album for free and everything would’ve gone swimmingly.”
Except for U2. This all started because they literally couldn’t give away their last 2 singles — even after playing the Super Bowl and the Oscars, the two biggest TV events in the world. I don’t think Tim Cook had to twist their arms to take $100 million in exchange for Apple having the privilege of spamming half a billion unsuspecting people.
But even calling it spam trivializes it. The break-in simile is absolutely right. A pizza on the table is not benign, no matter how much I like pizza. Somebody BROKE IN to MY STUFF. There’s not a person on earth who knowingly consented to this.
So there we go. Apple innovation. Finding new ways to violate its customers trust.
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[Jeremy Garchow] “[Shawn Miller] “Ha ha, I know a few. :-)”
And they are buying 180g vinyl, right!?!?!?!”
Yes, how did you know? 🙂 Seriously though, I know more than a few kids(?) that were pissed because they just didn’t like U2.
Shawn
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[James Ewart] “”Yes, absolutely! The resultant lawsuits are for ‘legal’ to sort out.”
I couldn’t disagree with you more.
This is buck passing sales target driven “get the bonus in” short term marketing. It’s not by any stretch of the imagination successful because it is not in the even medium term interests of the company.”
With respect, James I think you’re being naive… following your faulty car example: https://money.cnn.com/2014/04/01/news/companies/car-sales/index.html
Do you think any of the marketing folks at GM were fired for the recalls, or do you think they were rewarded for making targets? There are too many examples like this to cite.
[James Ewart] “Marketing “Hey we sold the units it’s not our fault it doesn’t work”
Product Designers “But we told you it didn’t why did you say it did”
Marketing “Well we slipped it in subtly so hardly anybody noticed but at least that means they can’t sue us””Yes, this is often how things work, it’s hard to believe that anyone is surprised by this in the 21st century. Marketing isn’t all deception and lies designed to cover substandard products and non-functioning features… not most of the time anyway. Trust me when I say, all flaws however large or small in a product WILL be repositioned as a strength, or hidden by omission by marketing folks, that’s what they do, ALL of them. Multi-button mice are too hard to use… heard that on before? 🙂
[James Ewart] “If they had been more transparent it would have been far more successful, led to more downloads and nobody asking for their money back and good PR down the road.
I think they could have sold double or treble or more without the ensuing negative publicity resulting from being “economical with the truth”
What would transparency have gotten them? One way or another, FCP Classic was dead. Those not liking the new FCP, weren’t going like it any more or less due to how they found out about it (IMO).
[James Ewart] “Good successful marketing would have meant nobody jumped ship to Adobe or back to Avid. Everybody would have been on board helping develop it and it would have been fit for purpose much sooner and driven software and hardware sales higher much sooner.”
Hmmm… still not sure how marketing could have helped folks accept the loss of FCP Legacy… maybe I’m being thick. 🙂
Shawn
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[Bill Davis] “The way X can instant-switch from the Original Pool to the Proxy Pool with a click makes a WHOLE lot of sense now, down’t it. “
You don’t have to convince me, but you do have to keep in mind that this capability just arrived in version 10.1.3 (having proxies/optimized outside of the library).
It is most welcomed, and in a local situation, (like a bunch of users using the same media) allows multiple users to use the same pool of proxy (or optimized) media without too much hassle. But, this is really new capabilities in X.
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