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Apple Confirms New Mac Pros and iMacs in 2013-Forbes
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“Apple says” is even more meaningless than “Mickey Mouse says” Unless there is a name and title attached to it it is just spin. Believe it if you like. Remember how “awesome” FCP X was supposed to be for all us guys. And that was a direct quote from the CEO which turned out to be – shall we say – inaccurate?
Tim
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Can someone remember one time Apple has officially commented on a product that has not been formally announced or released? I can’t think of one.
Even if every word of the article is true, it could just as easily mean the Mac Pro, the iMac and the Mac Mini are all dead and brand new lines will be rolled out next year.
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[Walter Soyka] ” if a Mac Pro purchase is an important business decision for you, how much weight will you give the confirmed-but-unattributed promise of new desktop models and designs likely shipping sometime 6 to 18 months from now?”
None, for 2 reasons.
First, I don’t believe it. Second, even if true that time frame is too far out for me to consider at this point. If they do build it, and I am still in the market for an Apple computer when it comes out, an increasingly unlikely event, I’ll consider it then.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
That’s a pretty rude comment, Gary. I’m just putting up what Forbes was told, You can value it as you wish. I would like to believe it because I like the Mac Pro. Because I would like to believe it might not make it true. Didn’t expect such hostility to a potentially positive report.
Jim Wiseman
Sony PMW-EX1,Pana AJ-D810 DVCPro, DVX-100, Nikon D7000, Final Cut Studio 2 and 3, Media 100 Suite 2.1, Premiere Pro 5.5 and 6.0, AJA ioHD, AJA Kona LHi, Avid MC, Hexacore MacPro 3.33 Ghz 24Gb RAM GTX-285 120GB SSD, Macbook Pro 17″ 2011 2.2 Ghz Quadcore i7 8Gb SSD, G5 Quadcore PCIe -
Fair enough. You have to do what your business dictates. It fits my timeframe just fine. I’m sure it messes up al to of peoples. Better than HP’s former CEO saying directly and for sure, we are no longer going to make PC’s. That was direct enough. Put a few folks on edge. It also turned out to not be true. No one can predict the future. I’m still happy to see the report.
Jim Wiseman
Sony PMW-EX1,Pana AJ-D810 DVCPro, DVX-100, Nikon D7000, Final Cut Studio 2 and 3, Media 100 Suite 2.1, Premiere Pro 5.5 and 6.0, AJA ioHD, AJA Kona LHi, Avid MC, Hexacore MacPro 3.33 Ghz 24Gb RAM GTX-285 120GB SSD, Macbook Pro 17″ 2011 2.2 Ghz Quadcore i7 8Gb SSD, G5 Quadcore PCIe -
Apple has a press department, not a singular press secretary or PR guy. The very likely scenario that occurred is that the Forbes writer, Connie decided to ask Apple about the David Pogue story that ran in the Times. She likely sent an email to Apple’s press department asking whether they could comment on the story. She then probably received another email back where the story or parts of it (specifically relating to new iMacs and Mac Pros in the pipeline) were confirmed to be true.
That is a circumstance that would explain how the article was written. Writing “Apple says…” is analogous to saying, “The Obama administration says…” It means that information was passed to the press attributable to the company, but not necessarily to a specific person. This happens all the time in journalism.
Since Connie was likely only confirming an existing story, there was no one to interview on her part. No name to put to the confirmation. In David Pogue’s situation however, things are a bit murkier. But since Apple is a tight-lipped company, is it all that surprising that David would only be able to get a quote from someone on the inside provided he didn’t divulge their identity? This also happens a lot in journalism.
To me, the Occam’s Razor explanation is this: David got someone to speak off the record, who said that they were working on new computers. This was done either against Apple rules, or with the blessings of Tim Cook. In either case, Apple maintains it’s outward persona of secrecy by keeping the “executive” unnamed. Then, after the outcry following the non-announcement yesterday, Tim Cook decided that confirmation of the “insider” story was a simple way to get the word out to those who are spelling doom and gloom on the various message boards.
Andy
https://www.timesavertutorials.com
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[Jim Wiseman] “I’m just putting up what Forbes was told, You can value it as you wish.”
If you were just providing the info, it would be one thing, but to continually bring up “But, but, the Forbes article says…!” means something else.
People are quoting Pogue and some anonymous forum poster as if they are speaking the gospel truth, and I’m not going to spread b.s. no matter how interesting it might be.
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Andy, thank you for providing an intelligent comment. Having dealt with the press often that is undoubtedly the way it went down. Glad to get the discourse regarding this information on a reasonable level.
Jim Wiseman
Sony PMW-EX1,Pana AJ-D810 DVCPro, DVX-100, Nikon D7000, Final Cut Studio 2 and 3, Media 100 Suite 2.1, Premiere Pro 5.5 and 6.0, AJA ioHD, AJA Kona LHi, Avid MC, Hexacore MacPro 3.33 Ghz 24Gb RAM GTX-285 120GB SSD, Macbook Pro 17″ 2011 2.2 Ghz Quadcore i7 8Gb SSD, G5 Quadcore PCIe -
[Jim Wiseman] “Better than HP’s former CEO saying directly and for sure, we are no longer going to make PC’s. That was direct enough. Put a few folks on edge. It also turned out to not be true”
first of all the remark was strictly about their consumer products line, it was never about workstations. Second, did you notice the difference? A real executive put his real name out there while speculating. When that happens that exec. can be held responsible for his remarks, which is why it can be taken seriously. Seriously enough in this case to cost the guy his job. Nameless sources, unless in wartime where lives are truly in jeopardy, are never to be trusted. This goes for sports reporters ” a teammate said …” as well as corporate. If there’s no name attached, it’s BS.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
Folks:
Uhmm. This is how large corporations communicate. I work in the PR industry a fair amount and the corp. marketing team will reach out to trusted media partner to communicate/correct perceptions. Forbes is reputable. The message would have been delivered directly from a member of the marketing/PR team at Apple HQ and is quite clear (if frustratingly concise). They are on record as promising to deliver new iMacs and MacPros in 2013. It doesn’t get any more official than that.
Couple this with Pogue’s backchannel attribution and Tim Cook’s Jobs’ like email and there you have it. It is official.
Now, will these new iMacs and towers be worth the wait? That is completely unknown and will ultimately depend on the user’s needs.
But really, with a large corporation, and one steeped in secrecy like AAPL, it doesn’t get any more clear, official and direct: there will be new iMacs and MacPros in 2013. I will happily wager a case of beer on it. And enjoy a nice frosty one at some point in 2013.
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