-
Apple apparently keeps stumbling it’s way to success, somehow ????..
-
[Andrew Kimery] “For an on-forum example, somewhat recently on an earnings call a shareholder was a bit hostile towards Apple’s growing investment in green (thus more expensive) energy. Tim Cook told the guy that if he’s not comfortable with green energy he’s got stock in the wrong company.”
If I’m not mistaken it was a shareholder that was complaining about the ‘Return on Investment’ of putting money and efforts in the assistive features Apple has in their systems for blind/deaf/disabled people. And Tim Cook said they don’t think about ‘damn ROI on features like that’, and if you are only looking for ROI, the shareholder was investing in the wrong company.
https://mathieughekiere.wordpress.com
-
71 last May.
I first sat down in an edit suite in 1977. Two 2″ machines – though I didn’t actually do my own operating till around 1996, on Eidos Optima. After that – Avid of various sorts, FCP from beta to 7, Edius, PPro and Resolve. I also tested large numbers of also-rans for the BBC.
Bernie
-
Thank you, good research material
Bernie
PS – you paid £1000 for a phone? I got a OnePlus3 (phone of the year 2016 in some mags) and a trip for two to Marrakech for that much. Still, it takes all kinds.
-
[Bernard Newnham] “PS – you paid £1000 for a phone?”
Certainly did! quality of the 4K video is so good that I’ve been billing it to clients as a “C” camera and it paid for itself in 4 months.
Different world now Bernard, enjoy your research 🙂
-
[Mathieu Ghekiere] “If I’m not mistaken it was a shareholder that was complaining about the ‘Return on Investment’ of putting money and efforts in the assistive features Apple has in their systems for blind/deaf/disabled people. And Tim Cook said they don’t think about ‘damn ROI on features like that’, and if you are only looking for ROI, the shareholder was investing in the wrong company.”
After some Googling it looks like it said both things on the same call.
-
[Andrew Kimery] “After some Googling it looks like it said both things on the same call.
https://arstechnica.com/gadgets/2014/03/at-apple-shareholders-meeting-tim-c...
“
Unbelievable!
-
I hope you held it the right way round
Bernie
-
[Bernard Newnham] “I hope you held it the right way round”
You mean vertical, just like Philo intended TV to be seen?
☺– Oliver
Oliver Peters – oliverpeters.com
-
Baird too –
I recorded some work stuff on a phone a few months ago, because I was too busy at that moment to go hunting a proper camera. Big mistake. It doesn’t matter whether you spent £2 or £2000 on the phone, and record in 640×480 or 8k, physics says the tiny lens and tiny chip mean you aren’t going to get a high class result. Ok for YouTube, I suppose. I should have stopped and gone to get my favourite of the available cameras – a Canon XF305 – and done the job properly. I edited in Resolve.
Bernie
-
But that’s not a failure of a camera. It’s the failure of a shooter.
Give an unschooled knucklehead a Millennium DXL and they’ll produce crap footage 100% of the time.
Give a skilled shooter an iPhone – and you’ll typically get exceptional results that can easily stand toe to toe with the best of the general purpose cameras of yesterday.
Why? Because the smart shooter comes to understand both the capabilities and limitations of the device. And work to maximize their results within its abilities.
Sure a better camera will let a better camera operator address edge case anomalies and come away from a marginal shooting situation with better results.
But turn a modern RED, a DSLR, or an iPhone at the same beautiful scene – and you’ll very likely come away with three different equally beautiful recordings. Modern camera ALL easily get you to 90% of the way to the goal of understanding and appreciating it’s essence as a beautiful scene.
That’s just the world we live in today. The Delta is decreasing between them. Sure, that last 10% which is a stew of precision, fine control, and ease of use is both costly and CRAZY hard to get past – and there are times when a “serious” camera will get you much closer, faster to closing that gap – particularly in production setting. But the truth is, most of the “code” to capturing and storing digital versions of real world scenes is cheaper and easier to access than it’s ever before been in human history.
And the Drone mounted GoPro or an iPhone in a climbers pocket – that can reach a stunning vista inexpensively is often superior to a 30lb Red Rig that can’t.
That’s how I see it. YMMV.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.
Reply to this Discussion! Login or Sign Up