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Apple Announces over 1 million installs of FCPX
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[Shawn Miller] “Probably lots more long term PPro users on other forums.”
Absolutely true.
But this is a continuation of the same point that others have raised about X. There’s a difference between who HAS software, and who USES software.
As far as the companies are concerned, it doesn’t matter. They make their money whether or not you ever launch the software.
It speaks to a larger issue, though, which you can see pretty clearly through the lens of Dr. Venn. There’s an extent to which NONE of these numbers say ANYTHING about market share. I don’t know about you, I own Premiere, Media Composer, and The Legend of Final Cut Pro, and I know that a lot of you do too. As much as it is to argue about, in PRACTICE, for ME, the market share for each of those products is 100%. LOL
So if there are a million whatevers — downloads, installations, what have you — of FCPX, it doesn’t tell me anything at all about how FCPX is doing relative to anything else. I don’t believe for a second that this is true, but statistically speaking, it’s possible to imagine a world where the only people who downloaded X are Legend customers and tire kickers.
Again, I believe that X HAS grown Apple’s reach…but really, if we’re being honest, I have no reason at all to believe that based on that press release.
The same applies when you see numbers for Premiere and Avid users. Market share isn’t all that big a deal when people own more than one of ’em. So yeah, there are a million X’ers, 2 million Legenders, 3 million Aviders, etc — but because so many people buy more than one, and more than one copy of each, and 1 “unit” is described differently in each case (downloads, licenses, etc.), you actually can’t draw any meaningful conclusions without a ton more data.
I’m kind of rambling here instead of posting NAB articles in the COW library LOL but I can tell you how that worked in practice for ME. I never cared about the number of Avid USERS as much as I cared about the number of Avid CUSTOMERS. That’s why it also didn’t matter to me whether or not somebody was using another NLE already. Who owns one of anything in this business? Just buy mine too, and let’s talk about market share some other day.
And let’s talk about market share some other WAY, because treating the universe of both users and customers of Adobe, Avid, Apple, et al as separate circles isn’t even close to accurate. There’s vastly more overlap than there’s not.
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[Tim Wilson] “So yeah, there are a million X’ers, 2 million Legenders, 3 million Aviders, etc — “
As you point out, those 1-3 million are – possibly – mostly the same people. I know I’m being counted in the X, Classic, Pr and MC numbers. Guess what app I’m using now?*
*It’s a trick question, the answer is Safari. 😉
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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
Speed Razor?
Tim
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[Tim Wilson] “So yeah, there are a million X’ers, 2 million Legenders, 3 million Aviders, etc”
[Charlie Austin] “As you point out, that those 1-3 million are – possibly – mostly the same people.”
Tim, Charlie,
Yes. Well this is sort of my point, and I think this answers my original question in aggregate if not specifically.
… these are the same kinds of users that were (and are still) using FCP 1-7.
Franz.
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All very good points, Tim. It really is hard to believe usage numbers from any of the NLE vendors, since we’re all probably inclined to believe one stat or another based on personal experience or software/OS preference, while using multiple NLE/post tools ourselves. So I think you’re right, creative professionals probably swim in murkier waters than anyone admits.
Looking forward to more NAB stories. 🙂
Shawn
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Franz,
My sources are straight from Apple and Avid. Regarding the 1 million FCP X number, Larry and I both received he same info, but in different meetings. I asked if this was based on App Store sales and told that it was. The 3 million Avid users number was stated numerous times by Avid at the Connect event. The storage amount comes from various Avid comments. Philip Hodgetts has also dissected this info from their reports and has stated as much in blog posts. Majority (as in more than 50%) is probably not accurate. More accurate might be to state it as being a larger percentage than the others. I would consider Interplay sales as part of this.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] ” The storage amount comes from various Avid comments. Philip Hodgetts has also dissected this info from their reports and has stated as much in blog posts.”
2011 Earnings (linked above)
“Sales of video storage and workflow products accounted for approximately 21%, 18% and 16% of our consolidated net revenues in 2011, 2010 and 2009, respectively.”
Franz.
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Tim et al –
If you’re up for some interesting reading, here’s an article from the Atlantic Magazine on how Washington could make everyone’s tuition free without spending a penny more in federal aid:
Food for thought…
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
I believe those were years when Pinnacle was still owned, which would dilute the percentages. No telling now, since there are no current earnings reports.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] “I believe those were years when Pinnacle was still owned, which would dilute the percentages.”
Oliver,
Yes, Pinnacle, M-Audio, AIR software sold in late 2012.
“Together, the consumer-focused operations contributed approximately $91 million of Avid’s revenue in 2011 — about 13 percent of the company’s total …”
https://www.studiodaily.com/2012/07/avid-sells-off-consumer-product-lines-reducing-staff-by-20-percent/Agreed, we don’t know, but there’s no support for the claim of “a larger percentage” than other sources or “the majority of revenue”.
Franz.
Franz.
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