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Apple Announces over 1 million installs of FCPX
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I agree Graig. Even with the number we have it’s very difficult to qualify actual users- butts in seats editing.
But with this one number Apple has discounted one variable. they aren’t counting multiple users from a single AppleID.
I guess it depends what other rational they’re using to describe “installs”.
If someone installed 10.0.0, and never anything else- is that an install?
If someone is continually updating with every release- can it be reasonably considered that they’re using it? Would someone update an application they’re not using?
These are all interesting questions.
At OVER 1 million installs for 3 years, aren’t we already ahead of the adoption curve for legacy FCP? If adoption doesn’t slow, then FCPX will reach the total adoption of FCP 1-7 in half the time. Isn’t that progress…?
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[Marcus Moore] “But with this one number Apple has discounted one variable. they aren’t counting multiple users from a single AppleID.”
I’m also curious how both Apple and Adobe count enterprise installs. For instance our local high school has both FCPX and Premiere CC installed on a multitude of computers. Currently, most students use FCPX and only one or two per semester choose to use Premiere. I wonder how they account for those kinds of situations.
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Some data points. 1 million FCP X units sold. That’s a verifiable number based on App Store and Volume licenses and ONLY includes FCP X. Obviously in some cases multiple operators might be working on several machines with installs from a single Apple ID. This means these all count as only 1, however, you have more actual users. Conversely, there are many users who purchased FCP X, but have never used it, except to play with it. In all likelihood, it’s a conservative number, though FCP X users might not exclusively use only FCP X. I know I don’t.
The 2 million FCP users number of the past, includes ALL versions up to 7, including FC Express and AFAIK, also the individual apps that became part of Studio.
As a measure of comparison, Avid stated there are 3 million users of SOME Avid product. This would include all versions of Media Composer, Pro Tools, storage, Interplay, Avid Graphics and Sibelius.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Another data point from Autodesk. 8% of current computing is being done with desktops. 12% with laptops. 60% with phones and the rest with tablets.
The prime demos of FCP X by Apple and the related companies are on the Mac Pro and running 4K. IOW – FCP X with 4K is a great selling point to showcase the power of this new Mac Pro. Apple is a hardware company and FCP X facilitates the need for this machine.
Likewise, the majority of revenue that is generated by Avid is through the sales of shared storage.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
I’ve got PP cs6 installed and FCPX, I use FCPX for editing and CS6 these days only for the use of the warp stabiliser. That means that I count as 1 seat for Adobe and 1 seat for FCPX eventhough I do all editing on X only.
How many people have PP pro installed simply because they have the CC full subscription and they can download it and use it(at no extra cost) for their family videos? I bought the CS6 master collection a number of years ago and have all software installed but only really use 2 or 3 programs of that suite at the moment.
That there are people having X installed doesn’t mean they’re using it even though they’re updating it BUT, it isn’t part of a suite, one has to choose to buy it. That there are people that have Premiere Pro doesn’t mean they’re using it especially because it is part of a suite so they can install it even if they’re not really using it.
In the end we know very little of very few things 🙂
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I have CS6 Production Suite with Premiere, et al., for it’s excellent acceptance of many file based formats, Final Cut 7 Legacy for tape input primarily, Final Cut X 10.1.1, which I intend to do most of my work on in the very near future, and even Media 100 Suite 2.1.5 which will do Red and 4K if I would ever need it, and is up to date on 10.9.2. Still like it’s simplicity and speed. All of them work on my new Mac Pro 2013 quite speedily, except for some problems with FCP 7 and lack of CS6 hardware Mercury support (hacks anyone?) which I can do on my 2012 Mac Pro tower with an Nvidia card and my 17″ MacBook Pro. I only use Premiere CS6 to view multiple file based formats and translate clips into various flavors of ProRes (usually HQ), perhaps some level legalization and lower thirds and credits. I will never rent CC. I see it only as a world of hurt down the line.
From there I drop the ProRes into whichever NLE seems most appropriate for the project. With the new Mac Pro, I do believe it will be mostly FCPX in the future, where it shines. My work is by far mostly documentary and compilations of previous video art pieces, and I rarely use effects that can’t be easily handled by Motion. So I get to avoid the Adobe morass, and still get my work done. I, for one, am very grateful for the hole that FCPX plugs for me. Glad I never spent much time learning Premiere.
Jim Wiseman
Sony PMW-EX1, Pana AJ-D810 DVCPro, DVX-100, Nikon D7000, Final Cut Pro X 10.1.1, Final Cut Studio 2 and 3, Media 100 Suite 2.1.5, Premiere Pro CS 5.5 and 6.0, AJA ioHD, AJA Kona LHi, Blackmagic Ultrastudio 4K, Avid MC, 2013 Mac Pro Hexacore, 1 TB SSD, 64GB RAM, 2-D500: Hexacore MacPro 3.33 Ghz 24Gb RAM GTX-285 120GB SSD, Macbook Pro 17″ 2011 2.2 Ghz Quadcore i7 16GB RAM 250GB SSD -
“I, for one, am very grateful for the hole that FCPX plugs for me. Glad I never spent much time learning Premiere.”
I’ve picked up on FCPX very quickly and found it to match my brain more than Premiere Pro, eventhough I started on premiere pro. I was very happily surprised when I tried FCPX.
I am happy X does MTS files natively now as before I would need to transcode.
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Oliver,
Steve Jobs once stated just the opposite.I recall that on an interview with Walt Mossberg Steve Jobs said that iPhone’s competitors don’t get the picture because iPhone and every Apple product is not about hardware but software. In fact, he stated that Apple is a software company.
This a quote from SJ:
“People who are serious about software should make their own hardware.”
Leo Hans
Editor AVID – Final Cut Pro (7+X)
https://www.leohans.com -
[Franz Bieberkopf] “Does 1 million users support the idea that Apple is achieving a wider, less specialized user base outside of facilities and traditional ‘professional’ enclaves?”
I’m not sure, because I think what’s hurting Apple’s numbers more than anything is young people coming out of school with no money to buy a new Mac.
In my town, post houses closed and stations cut back workers as our Union battles the NBC affiliate for a fair wage.
I’m sure my town in not unique.
I have a cousin coming out of school this year with a com degree and a new Mac is not even on her radar.
Would she run X, I don’t know, haven’t even talked to her about it. Why dangle it if it’s not an option.
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Apple operates internally based on developing a strong ecosystem. In fact, I have been told that it maintains a single P&L, not by divisions. The point is the total customer experience, based on vertical integration. In the end, it doesn’t matter if FCP X makes money, because it helps sell hardware. If you like the software and it only runs on Apple gear, then you’ll buy that hardware because you want to run that software. OTOH, all of this is successful only BECAUSE people buy a lot of their hardware, specifically iDevices these days and NOT desktops and laptops. It’s that profitability that provides the fuel to be able to do the rest.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com
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