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Apple and Adobe Software: Together
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If you want some fun with weasel words Bill, check out Comcast trying to explain how awesome it’s new 300gig data caps are.
-Andrew
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Send lawyers, guns, money and creative writers for our new terms of service. The s*** has hit the fan.
; )Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Robin S. Kurz] “Have never and don’t ever plan to need video i/o for Resolve other than to and from my disk. For me Resolve is no where near to being a usable NLE.”
Um, okay. So you color grade using what you see on your computer monitor and never need any baseband video input. Not everyone works that way. Regardless of what YOUR personal needs are it doesn’t change the fact that Resolve won’t work with non-BMD I/O hardware and, to my broader point, that hardware companies can offer software for peanuts if they want where as software companies have to find ways to sufficiently monetize their software in order to keep the lights on.
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[Bill Davis] “Send lawyers, guns, money and creative writers for our new terms of service. The s*** has hit the fan.
; )”haha!
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[Robin S. Kurz] “Just seemingly rumors from the last NAB. Do you have a link?”
No link, but the “rumor” came from a very reputable source who I know and trust. What was said is that Vegas Pro 13.0 will continue to be maintained and supported and has not been discontinued (and I believe that). The “rumor” also said that there are no plans for Vegas Pro 14.0 (that’s what’s unknown). Since we usually get a new version of Vegas Pro every year, and this year we did not get one, the rumor seems to be holding true. It looks like they are focusing all of their efforts on the new Catalyst Suite and that’s a good thing because Vegas Pro needed a complete re-write and perhaps Catalyst Edit will be that re-write. But it has stirred up a lot of concern in the Vegas Pro community.
No one is more concerned than me… I write productivity plug-ins for Vegas Pro so I’m seeing my whole business implode! I’m now investigating if I can write similar plug-ins for FCP X. Vegas Pro has a very powerful script API that I took advantage of and FCP X doesn’t have this but perhaps I can leverage the XML import/export to do some similar things. We’ll see.
~jr
http://www.johnrofrano.com
http://www.vasst.com -
[John Rofrano] “I write productivity plug-ins for Vegas Pro so I’m seeing my whole business implode! I’m now investigating if I can write similar plug-ins for FCP X. Vegas Pro has a very powerful script API that I took advantage of and FCP X doesn’t have this but perhaps I can leverage the XML import/export to do some similar things. We’ll see.”
John,
Let me know if you’d like to get connected to our team around plug-ins and what we do behind the scenes. We offer a lot of resources and assistance. From a business point of view, if you’re looking for a lot of potential seats (cross platform), then we’re worth a look. 😉
Dennis – Adobe guy
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For anyone looking for yet another example/illustration of SOX here is one from Walter from another thread:
https://forums.creativecow.net/readpost/378/11382[Walter Soyka] “SOX doesn’t care what you charge for a sale. It cares when you put that sale on your books.
SOX is accounting regulation, and the key element we discuss here is about revenue recognition: specifically, when can a company say they’ve earned revenue on a sale?
Let’s put software aside for a moment, discuss a different example. Let’s say a company’s business is trading complex energy contracts. Under previous accounting rules, they could have made the unexpected choice to use mark-to-market accounting, which would allow them to show the net future cash flow of a contract as its current value today.
The idea behind mark-to-market is to try fairly indicate the value of something on your books by “marking it market” or declaring it’s worth what you could sell it for on the market. However, when misused (such as in cases of highly complex contracts that are difficult to value or actually liquidate), mark-to-market lets you count unrealized, future profits as if they were real and current on your books.
This method of accounting, thus misused in conjunction with a complex business model and some other accounting tricks, is highly misleading to investors. Reviewing a company’s books would show lots of healthy revenue from trading activity, not lots of dangerous liability from risky contracts. Sprinkle a little fraud on top, and you can completely misrepresent your business to investors.
This was the basis for the Enron accounting scandal, and the Sarbanes-Oxley Act of 2002 sought to make sure Enron could never happen again. SOX is meant to make a company’s accounting more transparent to prospective investors.
To address the above scenario, SOX prohibits the recognition of current revenue for the future delivery of some value. In software, that means that if you deliver software today, but then improve the software later, you may not recognize the full value of the software sale right now. You must leave some of that value on your balance sheet as a deferred revenue liability, even if you’ve already collected the cash, until the value you charged for is realized. Otherwise, you are essentially able to count future profits today instead of tomorrow.
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What is the incentive to constantly improve its product if everyone says – “Gee – your 5 versions ago software is fine – i’ll pass.” They quickly go out of business. Apple gives you a dirt cheep editor in order to sell more macs…if you buy it once – they’re done with your software business…so instead they keep improving their hardware – faster, better etc..in fact they change the operating software so eventually your “older, it’s just fine NLE doesn’t work so well, or at all in the future…and you see value so you upgrade the computer. Or you stay with an older computer and software that doesn’t play well with new video formats. Your choice.
I’m not thrilled with Adobe’s subscription model, but i use their software to make a living – if you can’t afford the 30 40 or 50 a month for that, then you need to find another business……
Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852 -
[Andy Field] “if you can’t afford the 30 40 or 50 a month for that, then you need to find another business……”
And if you think it’s somehow a matter of “being able to afford“… oh well.
So I guess you never have to upgrade your hardware, being an Adobe user and all.
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Deutsch? Hier gibt es ein umfassendes FCP X Training für dich! -
i upgrade it all – every minute the better software or hardware saves us, the more profitable our time is. When you stop paying for the “software” on your phone through your provider you no longer have access to the service, your voice mail ..the internet etc…… That’s a subscription model I get that you don’t like it – i don’t either — When someone comes up with better software that does it better than Adobe for us – we’ll give it a look and move on – for now – it does exactly what we need at a reasonable cost and frequently value added upgrades
Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852
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