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Activity Forums Apple Final Cut Pro Legacy Anyone edit high-end car commercials?

  • Anyone edit high-end car commercials?

    Posted by Wayne Orr on June 12, 2007 at 5:48 am

    I was watching a car commercial not long ago, and I got to thinking – just how many takes do they do to get the perfect shot at the end of the commercial where the “hero” car speeds into frame, jams on the brakes, spins about 120 degrees, and stops perfectly composed in the center of the frame. Of course, they could shoot many many takes, waiting for that “perfect” take, but that didn’t make sense to me.

    What I finally figured out is, shoot Super 35, allowing space left and right for a little error. When you get the perfect take for the spin, which means the car ends up facing camera correctly, you’ve got it, even if the car missed its ideal mark, because you are going to correct that position in post with a bit of pan and scan, and pushing in on the image until you have that perfect final composition. (The background on these shots is usually pretty abstract, so if you make your pan adjustments to place the car center frame, who’s to notice?)

    I mentioned my theory to a film buff, and he said, no, these guys are so good they can actually hit the exact mark when they spin to a stop. Not very damn likely, I’m thinking, so I like my explanation, and I would hope there are some experienced commercial folks who can tell me I’m right, or prepare to eat crow.

    Wayne

    G5, Dual 2GHz, 1.5 GB Ram, OSX 10.4.8, FCP5.1.2, AJA Io, SATA External Array 500 Gig

    Gary Morris mcbeath replied 18 years, 11 months ago 5 Members · 7 Replies
  • 7 Replies
  • Warren Eig

    June 12, 2007 at 6:34 am

    No, your friend is right. They hit their mark.

    Warren

    Warren Eig
    O 310-470-0905
    C 310-560-6245

    email: warren@babyboompictures.com
    website: https://www.babyboompictures.com

    https://www.atomfilms.com/af/content/knitwits
    https://www.atomfilms.com/film/family_xmas.jsp

  • Gary Morris mcbeath

    June 12, 2007 at 8:02 am

    Wayne,

    Well, they hit their marks most of the time. Your pan & scan in post solution doesn’t work, because the director, or DP will want you to stop, say, with your right front tire on the mark, and at an angle so those pretty trees over there reflect 2/3 of the way between the A and B pillars of the car (rule of thirds?); or something similar. And by the way, the mark is under of 2″ of water on the skid pad.

    A little history: I was a precision “stunt” driver and camera car driver from 1990 through 1998. Mostly West coast, regional, national and international car, tire, hotel etc. commercials. Kept my driving skills sharp racing go-karts, occasional stock cars, and off-road rally cars, including the Pikes Peak Hill Climb in 1994; and teaching some performance driving.

    So, no, I don’t edit the commercials. But I did learn the craft of film making working with some of the best directors, DPs, grip, gaffers, script & continuity, craft, make-up!, costume, & PA’s ever. Also, my photographer that traveled with me when racing, was a combat cinematographer in the Viet Nam war. He has taught me a great deal. It was a time to remember.

    Then, I grew a bit older, and lost my touch. I’ve loved photography and the cinema since I was a young fella, so here I am back with a camera and this new-fangled edit system having the time of my life. Well, one of them. Time of my life that is.

    As if that isn’t enough, I play the pipes and the big bass drum in a local pipe band. And now you know why people that “retire” never seem to have enough time.

    Keep the shiny side up.

    Gary
    SaltAire Cinema Productions

  • Tom Matthies

    June 12, 2007 at 1:25 pm

    I feel that I should point out here that in many of today’s “High End” car spots the cars are actually computer generated. They are amazingly realistic but don’t really exist in real life. It’s easy to hit the mark when everything is programmed out. It’s tricky to make them look so realistic however.

    Tom

  • Gary Morris mcbeath

    June 12, 2007 at 3:50 pm

    Tom,

    I think I’ve seen some of those shots; I’ve thought those drivers are getting really good, or computer graphics are really outstanding.

    Of course, they’re using Motion 3 or Shake? hmmmmnn?

    My experience was back in the “old days”. Thanks for the fun.

    Gary
    SaltAire Cinema Productions

  • Russell Lasson

    June 12, 2007 at 4:26 pm

    [Tom Matthies] “many of today’s “High End” car spots the cars are actually computer generated. “

    Yes, I think you’d be shocked if you actually knew how many where 3D models of the cars instead of the actual thing.

    -Russ

  • Russell Lasson

    June 12, 2007 at 4:28 pm

    Gary,

    With a name like:

    [piper] “SaltAire Cinema Productions “

    I’d think you were based in Utah. If so, I’d like to invite you to lunch sometime.

    Email me if you’re interested: rlasson(at)kalpics.com

    Thanks,

    -Russ

  • Gary Morris mcbeath

    June 12, 2007 at 4:52 pm

    I actually didn’t take the name SaltAire from the famous SaltAire Pavilion on the Great Salt Lake. We live in Steilacoom Washington, a small town right on the shores of southern Puget Sound. If you go down to the ferry dock at low tide, take a wiff of the air, you’ll understand where I came up with the name.

    But lunch would be good. Only a couple days drive for you. We can keep lunch and this thread on topic by discussing Final Cut Studio 2.

    Thanks for the offer. And now, back to work.

    Gary

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