you are asking about the animated hand drawn look of the logo & text, correct?
if you had vector art, you could pretty easily create just a few frames using illustrator using the roughen filter (filter>distort>roughen) then bring those into ae and create a short loop.
but a quick and dirty way in ae would be to create white text, add a black outline and add the turbulent displace effect. set the ‘size’ to something fairly small and animate the evolutions. that should distort it in a similar way.
to create the jerky animation look, either pre-comp that text layer (moving all attributes) or add an adjustment layer over the top and add the posterize time effect, setting it to something like 5 fps.
there are probably several other ways to get that effect too.
Kevin Camp
Senior Designer
KCPQ, KMYQ & KRCW