Adobe sees 45% sales growth for Mac video tools after Final Cut Pro X exodus

[Leo Hans]

Someone here remarked “pro” market, and in the “pro” market, Pr is almost inexistent.

Leo Hans
Editor AVID – Final Cut Pro
https://www.leohans.com

[Craig Seeman]

The number Apple should actually be concerned about are Premiere Pro Windows sales. If a user remains on Mac, Apple can win them back. Ultimately Apple wants to sell Macs so facilities moving to Windows are where the real financial hit occurs.

In the early days Apple, in part, won the market because of the low cost to move to FCP vs the high cost of Avid upgrades. Costs have dropped considerably in 10 years but if Apple offers a compelling price performance, it may keep people on Mac and may keep FCPX in the tool chest . . . and it is becoming more of a “tool chest” since it’s comparatively inexpensive to have multiple NLEs assuming compatible hardware.

[Shawn Miller]

“Adobe sold a lot of Pr copies but bundled with other apps. That doesn’t mean people are using it.”

I think you and Tom may be using the term “pro” to define those that work in broadcast. However, the vast majority of post-production jobs are not in broadcast, and that’s where you’ll find the bulk of PP users; event videography, IFP production, corporate/industial work etc. Where you will find PP use in film and braodcast is among motion graphics and VFX artists who have to edit.

I also believe that content creators can be very myopic about the tools they use. Many Maya artists will tell you that no uses Cinema 4D for professional work… Pro Tools operators are fond of saying that PT is “The Industry Standard” and that no one really uses Audition for professional work… Fusion and Nuke artists often say that After Effects is really only used for motion graphics and not for “real” VFX work. And (of course) I’ve heard a lot of Mac users (over the years) claim that no one uses Windows PCs in high-end production work. None of this is true… but I think it underscores the fact that people often have a hard time understanding what happens outside of their own user community… so yes, there probably are just as many people really using PP as there are using FCP.

Thanks,

Shawn

[Gary Huff]

First, Bob, you didn’t pay attention to the fact that this particular thread IS about Adobe and was not started by Dennis.

Second, Bob, your point did not add anything to the discussion and didn’t even make sense in context (Apple is much more than their production software), so you’re simply trying to start something.

Please try trolling less next time.

[Bob Tompkins]

And the person who wrote “Adobe sees 45% sales growth for Mac video tools after Final Cut Pro X exodus” wasn’t trying to start something? My question still stands in perfect context. Back to work.

[Chris Harlan]

[Tim Wilson] “I by no means think that this is going to represent the majority of people looking for their post-FCP landing pad. Not even close. I also don’t see a lot of people throwing their Macs away. But moving in the direction of Windows is already appearing as a viable option in mainstream discussions, and an increasingly mainstream choice.”

I’m thinking that way, as are most of the shops I interface with. I don’t see it as any kind of overnight thing, but it is beginning to add up. In the promo world that I inhabit, I’m constantly running across web designers that are still plenty pissed off over what they see as the “Flash debacle.” People who spent a decade swearing that they wouldn’t go anywhere near a PC are now seriously considering it. I ended up in the Mac world principally because of FCP, and though I’m comfortable here, Windows 7 really has some appeal. I have a work station upgrade coming this year, and I’m waiting to see what happens with Mac Pro, but I’ve been looking very closely at those Dells and HPs.

[Chris Harlan]

[Bob Tompkins] “And the person who wrote “Adobe sees 45% sales growth for Mac video tools after Final Cut Pro X exodus” wasn’t trying to start something? My question still stands in perfect context. Back to work.
“

Hey, Bob, at least Adobe’s people are willing to talk about their product. Wouldn’t it just be WILD if Apple were to do something similar. I mean, just for kicks.

[Chris Harlan]

[Tom Wolsky] “Over 2 million seats sold.
“

FCP seats. Not FCP X seats. And, as we all seem to agree–regardless of how we feel about the product–they are NOT the same thing. About ALL they have in common is that they are NLEs and share a name.

[Tom Wolsky]

I was responding to this:

“Adobe has many more seats than even fcp any version.”

All the best,

Tom

Class on Demand DVDs “Complete Training for FCP7,” “Basic Training for FCS” and “Final Cut Express Made Easy”
Coming in 2011 “Complete Training for FCPX” from Class on Demand
“Final Cut Pro X for iMovie and Final Cut Express Users” from Focal Press

[Chris Harlan]

[Tom Wolsky] ” was responding to this:

“Adobe has many more seats than even fcp any version.”
“

Ah! My apologies. That is certainly not true.