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Adobe sees 45% sales growth for Mac video tools after Final Cut Pro X exodus
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[Jamie Franklin]I don’t know…reflecting on the last year on the run up to fcx you have to ask…why go through NAB, why go through the pains of mischaracterizing the software with intent, and “more to come” “this is just a taste” yadda yadda…
I have no idea what is going on internally at Apple regarding this, but there are definitely advanced features that aren’t for the typical “enthusiast” users.
Having thought about it for a while now (and using it for a small, “throw-away” project), I believe that FCPX is Final Cut Pro in name only. It really is iMovie X, or, less snidely, the professional version of iMovie, not the successor to Final Cut Pro. As has been pointed out, FCPX is the first editor strictly from Apple. FCP was previously built on a codebase from another software company. That, to me at least, explains the “Import iMovie” function and the lack of support for legacy FCP projects. It represents a clean break.
Now, perhaps Apple is really interested in offering a fully functional, useful editor for the pro market, or perhaps they simply want to target the higher end prosumer users only and if some pros happen to like it, great! I think the big questions will rely on what updates we see for the software and how open Apple is to listening to user feedback. Frankly, I would love for FCPX to end up being a strong contender amongst Adobe and AVID, as I feel the competition is a big win for all of us. However, even if Apple is planning on making it the killer app that everyone wanted, that could change at any moment given the whim of corporate decision-making (witness: HP). So only time will tell.
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[Tim Wilson]I by no means think that this is going to represent the majority of people looking for their post-FCP landing pad. Not even close. I also don’t see a lot of people throwing their Macs away. But moving in the direction of Windows is already appearing as a viable option in mainstream discussions, and an increasingly mainstream choice.
I just purchased my first MacBook Pro ever this year and I will admit that it is, hands down, the best laptop that I’ve ever had. Could it be better? Absolutely (NVIDIA…hint, hint), but it’s a great machine.
Windows 7 x64 is, in my opinion, very comparable (I also run a desktop Windows box that I built myself). I use both it and OSX every single day. I switch back and forth with no problems. Each has its strengths and weaknesses.
Kudos to Microsoft for the work they did on it, and for making their platform just as viable for our kind of work as Apple’s OSX. I would love it even more if Adobe and other developers had Linux versions as well, which would drive innovation even more (oh well, I can dream, right?).
It’s all about what you have invested in and what you are comfortable with. Windows PC’s are great because they are constantly pushing the envelope, specs-wise. Apple PCs are great because they offer a well-thought out design. Pick what you want to work with, they are both more or less the same in the end.
And that’s great we have the choice.
I would love for Apple to release a new Mac Pro with the option to have dual Xeon i7 CPUs for 12 cores of power, along with options for either ATI or NVIDIA solutions. But if that doesn’t happen, I can easily build a Windows box like that and I can edit on it just fine.
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To answer your question about why we would change platforms when going to Premiere:
The rest of our studio pipeline for 3d, comp, etc was already Windows based, Final Cut was the sole Mac-only tool we were using. And we had held off upgrading the Mac hardware for some time leading up to the FCPX release.
Adobe sealed the deal with their switch offer, we could add an entire new Production Premium seat on an extra Win7 system for less than the cost of buying premiere & a photoshop upgrade ala carte and retrofitting the mac system with a cuda-capable nvidia card. So now we have a legacy Final Cut system that is entirely separate from the new Premiere editing rig.
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Where is the headline that says “Apple profits hurt by Premiere migration”?
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[Bob Tompkins]Where is the headline that says “Apple profits hurt by Premiere migration”?
Bob, this seems like trolling to me.
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[Paul Dickin] “Its really question 2 that was the crucial one.”
That’s the first thought I had when I saw FCP X. “Who were the (inconvenient) support guys that Steve didn’t need?”
The good news, though, is that there seems to be some proof out there that Apple may actually be embarrassed.
There was no sign of regret when they sent Pogue out to chastise us for not being open-minded enough.
There was no sign of regret when they posted their FAQ, assuring us that backwards compatibility was impossible with legacy concepts.
But this little story here (already mentioned in a previous thread) seems to indicate that the Logic engineers have no intention of making the same mistake.Quote: “According to [our] source, [the] Logic team told [him] only one thing about the next version – Logic Pro X will not have [a] GarageBand style user interface.”
1st sign I’ve seen that Apple is acknowledging a mistake – which – if true – could change everything.
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Because it doesn’t – Apple’s just too big and I think we all know the their ProApps division isn’t anything close to their i-fill-in-the-blank division.
Dennis – Adobe guy
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quite.
It is very hard to ignore that adobe lives or dies by the purchasing decisions of its designers, motion graphic artists, or, let’s all hear it for premiere 6 now, editors.
that said, apparently adobe makes tons in enterprise, but… at least we’re not a decimal point in the company’s profits.
on a basic level, adobe needs its software releases to be accepted by its current customers. Apple has no such difficulty.
Apple will happily mangle or terminate professional software for fun these days.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
The FCP team could have been taking notes from the Logic team this whole time. Since Apple took over from Emagic, the updates have been slow but substantial and the only dumbing down of the software only made it more user friendly by hiding and automating some of those complex features, not completely taking them away for example the environment and they upgraded it to 64 bit w/o changing a damn thing really. Sure theres still old old bugs and each version upgrade brings new ones, but that complex software for you.
Been using Logic since version 4 on the PC all the way up to 9 now, and like i said, the development has been slow, but its been steady and for the better.
Neil Goodman: Editor of New Media Production – NBC/Universal
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So?
It could be a 45% of 10.000 seats, so now Pr has 14.500 seats?What does the percentage say without establishing the user base before?
Leo Hans
Editor AVID – Final Cut Pro
https://www.leohans.com
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