Adobe offer for FCP and Avid users

[Bret Williams]

Hey Dennis, that’s great news. As an owner of CS5 Master Collection I guess that leaves me out. Although half off on the Master Collection upgrade to CS 5.5 would be welcome.

I must ask- for a company that advertises Professional Tools for media creation- why has the website been messed up on iPhones for the last 4 or 4 months? It’s this little skinny column with bug extra wide pictures at times. Doesn’t bode well for Dreamweaver!

[James Mortner]

Brilliant ! Get the boot in to Apple while they’re down !

[Eric Michael cap]

Smart move by Adobe! $400 for Premiere Pro w/Encore + Flash Media Encoder or $400 for FCPX w/Motion + Compressor. Or $850 for Production Premium w/Photoshop & After Effects or $995 for Avid Media Composer w/Boris Continuum & Sorenson Squeeze. Decisions.

[Dennis Radeke]

Hey Bret, I have no idea. You might try another browser. When I had an iPhone (3g), I never used Safari. HTML 5 is showing up fine on all of my device browsers.

[Alan Lacey]

Is this available in the UK? The Adobe site refuses to load for me.

Alan

FlashXDR,XDcamHD,XDcamEX,D9 etc
FCS,AE,Combustion,LiquidSilver,Vegas,Edius,
G5,MBP,Vista64,XP

[Aindreas Gallagher]

[Eric Michael Cap] “$400 for Premiere Pro w/Encore + Flash Media Encoder “

that’s a really good offer. that’s 250 quid all in. And then you get onto version 6 for about another 100 quid.

Who here thinks premiere 6 is going to be anything other than a highly motivated release for Adobe?
And just think of all the flash we can directly output for them. Lots, and lots, and lots, and lots of lovely flash. If the future of media and broadcasting is the Web, well… would you look at all that flash? who doesn’t want to be driving an editing system intimately interconnected with modern media delivery? A system that can incorporate meta data tags into the material at output to deliver higher online CPMs for clients and such things? Did that sound convincing? What is a CPM again?

I like Flash. I mean, who doesn’t like Flash? Future media bedrock Flash is I say. Bed-rock.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

Hi there, nice deal! what’s the situation with cineform after the Gopro purchase? Is the codec going to remain commercially available going forward do you think?

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Dennis Radeke]

[Aindreas Gallagher] “Hi there, nice deal! what’s the situation with cineform after the Gopro purchase? Is the codec going to remain commercially available going forward do you think?”

Hard to tell Aindreas, but given that the codec is dependent on having usage and host applications, I think that it will be just fine. Adobe also understands that while native workflows are best, there are situations where having a DI codec is good…

[Aindreas Gallagher]

good god – creative software company, like, right here nattering away. Anyone else curious about anything relating to premiere? My last two questions – when do you think premiere 6 is likely to ship? Without being specific – what’s like ye’re main focus this time round would you say – interaction with third party hardware? or is it the core app? From what I’ve read the under the hood is already pretty murderous.
Actually one other thing? Shane Hurlbut spoke about premiere’s handling of DSLR footage for large screen projection – he said ye had looked into the specifics of the codec in a fairly big way, got your hands dirty – what did that entail? that bit made me very curious.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Dennis Radeke]

[Aindreas Gallagher] “when do you think Premiere [Pro CS6] is likely to ship?”

We’ve become very public about our releases, which I think is good for the community and our customers. We ship major versions (5, 6, etc.) every two years, so that means CS6 will ship sometime in 2012. In the intervening years, we do a ‘technology update’ which is the .5 version. We do this because we want to keep our customers current on the rapid pace of innovation but also give them flexibility about when it makes sense for them to update. So from that, you would expect a CS6.5 sometime in 2013.

[Aindreas Gallagher] “Without being specific – what’s like ye’re main focus this time round would you say”

I will be specific – our focus for CS6 is the prfessional/craft editor. Yes, I thought you’d like that.

[Aindreas Gallagher] “interaction with third party hardware?”

With the 64-bit rewrite behind us, both Adobe and our partners (hardware and software) can focus on innovation and supporting new workflows. In CS5 we worked very hard to support our hardware partners to make sure they were able to develop support. That said, it still took a while. Now, we expect support to become easier as time goes on. AJA just announced 5.5 support with MPE support – nice!

[Aindreas Gallagher] “Shane Hurlbut spoke about premiere’s handling of DSLR footage for large screen projection – he said ye had looked into the specifics of the codec in a fairly big way, got your hands dirty – what did that entail? that bit made me very curious.”

In a nutshell, we worked directly with Canon to make sure that our handling of the files and display of their color space was as robust as possible. We have the roadmaps and partnerships of all of the major camera companies and we work with them to make sure our products work well with their acquisition formats. With DSLR proliferating so quickly and serious story telling being done with it, Premiere Pro can be a good production workflow for a lot of it, including outputting DPX files for final grading.

Hope this helps satisfy your curiosity. 😉