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Adobe – IBC
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I’m finding it interesting that both Adobe CC and Blackmagic Fusion are developing and pushing their VR tools. I know many here dismiss VR as a gimmick and history would say you are right. But recently I have experienced some interesting developments in VR and augmented reality and with the release of newer phones with amazing screens like the Hydrogen and the general CPU/GPU improvements in both Apple & Android phones, I think they might be banking on a generational shift in visual entertainment based around these next gen mobile devices.
Unlike nuclear fusion which has always been ‘within the next ten years’ VR actually seems to be starting to deliver. I watch this development with interest.
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I think VR has merit for training proposes. I also imagine other avenues for VR will start to emerge but I don’t know if VR content will ever be more than 10% of all the media produced in a given year. The numbers will probably be small but the results of VR will be very effective for certain projects. I have seen some VR media that does look.
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[Bill Davis] “One of the big shifts in X thinking was a huge diminishing of the traditional emphasis on Finder organization via virtual folders. It’s just not very important to x workflows since X’s “tagged Range” system pretty much eliminates folders as interim steps between what the editor wants – And calling up and landing that asset into a storyline.”
Herb was talking about color coding (the reference to the Finder was just an example).
[Michael Gissing] “I’m finding it interesting that both Adobe CC and Blackmagic Fusion are developing and pushing their VR tools. “
Don’t forget Apple. They made a big deal about upcoming Macs being powerful enough for VR and mentioned FCP X will get native 360 editing too.
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[Andrew Kimery] “Don’t forget Apple.”
It would seem an obvious extension to their NLE and how it may be used in mobile VR & augmented reality so I’m interested to see what they will do. I also think a lot of the rusted on X editors here might not give a toss for that feature set as do many for Adobe & Blackmagic’s VR tools. Fear of feature bloat seems to have taken over from fear of actual code bloat.
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[greg janza] “Avid, while now considered Niche, was at one time the gold standard for NLE’s”
Key word is “was”. Why emulate that?
Trust me, I cut a bunch on Avid products in my career. Having been a freelancer for so long, I can thank Avid for allowing me that career. Hell, I still own a little stock in the company (yeah, THAT was a great investment!). It is still the gold standard for Hollywood and broadcast, but you must agree it is struggling outside those niche environments.
[greg janza] “And many of these latest developments are really just getting us back to where we were many years ago on Avid. Shared projects, locked bins, etc. All standard Avid features circa 2010.”
For a small percentage of editors.
more blood…. 😉
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Scott Witthaus] “I cut a bunch on Avid products in my career.”
Scott, You know me and know I mean no disrespect. But, how much of this seat time is with MC versus DS? And how much of it is in shared storage/collaborative environments (MediaShare, Unity, Isis, Nexis)? Or for that matter, FCP or Premiere in shared/collaborative environments?
[Scott Witthaus] “For a small percentage of editors.”
I would disagree. I’ve worked a lot in small shops (2 or more stations) – with and without shared storage. Some with collaborative tools (Avid, FC Server), too. The workflow is significantly better when you can efficiently share media and even better when you can easily share projects. If that’s a small percentage, so be it. A professional tool needs to be able to do more than service one-man-bands.
Clearly there’s a market for it with FCPX:
It’s just a matter of whether Apple steps up to the plate or not. It’s a misnomer to harp that ‘you need an IT department’ to do it. There’s plenty of collaboration using shared storage and sharing tools without any IT expertise in sight. Heck, LumaForge is building an entire business up that premise.
– Oliver
Oliver Peters – oliverpeters.com
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I think I’ve posted this before but hey: As someone who is actually working in a company that is doing VR projects I wish people would stop calling 360 videos VR.
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[Oliver Peters] “A professional tool needs to be able to do more than service one-man-bands.”
Why? what if that tool is marketed for people that are exactly that. FCPX seems to have sold very well without some the capabilities of other NLEs
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[Steve Connor] “what if that tool is marketed for people that are exactly that”
Do the user stories on this page look like they are marketing to one-man-bands?
https://www.apple.com/final-cut-pro/in-action/
You also don’t bring on guys like Wes Plate and Tim Dashwood to keep FCPX a simplistic app either. All of this points to an internal direction to make FCPX more advanced in ways that will benefit single, but also multi-user environments.
– Oliver
Oliver Peters – oliverpeters.com
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[Oliver Peters] “Do the user stories on this page look like they are marketing to one-man-bands?
https://www.apple.com/final-cut-pro/in-action/
You also don’t bring on guys like Wes Plate and Tim Dashwood to keep FCPX a simplistic app either. All of this points to an internal direction to make FCPX more advanced in ways that will benefit single, but also multi-user environments.
“Good point, I hope that’s true and that their onward development doesn’t start to exclude what is clearly their core user base in single-user environments in a grab for the smaller, higher end of the market.
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