Adobe and Apple?

[Aanarav Sareen]

Jason,
The reason Adobe doesn’t mention Macintosh in their video bundle is because the bundle doesn’t include any other Mac compatible software, other than After Effects.

Premiere Pro doesn’t run on a Mac
Audition doesn’t run on a Mac
Encore DVD doesn’t run on a Mac

Therefore, it makes no sense to offer a Mac bundle, considering that you won’t be using the other packages.

[Filip Vandueren]

[jason levy] “de-emphasizing products for the mac”

Yes and No:

True: you can’t buy the package because the other apps are no longer created for the mac,

But why aren’t they?

This is my view of the matter:

Apple bought Final Cut from macromedia when it was still in alpha in 1998, there was a PC version too.
Apple released FCP as mac only.
As a result “middle-end” Video production migrated to the G4 platform.

Adobe pulled Premiere off the mac because they felt the heat of Final Cut, and their market was shrinking untill they prob. couldn’t justify the cost of developing it.

Apple bought emagic, then scrapped Logic on the PC to get pro Audio users to migrate.

Apple created DVDSP, arguably the first comprehensive off-the-shelf app out there in which you could make full-featured DVDs, again wanting to be first on the market so as to get people to switch.

Adobe responded with encoreDVD, PC only.

Soundtrack Pro – Audition, kind of logical since they’re both kinda tied in to their respective video-editing cousins.

In my view, Adobe just had a sane business-model: if it’s too late to try and break the marketshare of their direct competitor in what up untill recently were not key-markets for Adobe, why waste more R&D dollars on it ?
Adobe needs to keep releasing Print-apps for the Mac, because that’s a substantial market for them: they can’t afoord to loose that.
Thank god the same is true for After Effects.
But Premiere ?

Aperture – Lightroom ?

So the way I see it, Apple still tries to beat Adobe by releasing new products first out of the gate, but with lightroom they’re a bit closer on Apple’s heels.

It’ll be interesting to see who wins that race 😉

[Chubbs234]

well, i am a mac and if adobe goes away from the mac, i’ll just keep using the current versions of the software. I mean, AE 6.5 is great and it will remain great for years to come. it already does more than i need. i love you AE!

[Clint Fleckenstein]

Two things…first, Adobe support of the Mac is *never* going to go away. Mac is still the standard platform for creatives everywhere (‘cept me, I guess). Quit making your software for Mac, and they’ll complain while they find other alternatives for their Mac. Second, with Apple switching to Intel and the wonder of Universal Binary, all of a sudden the vast expanse between platforms got a lot smaller.

In any case, this whole “Adobe abandoning Apple” nonsense comes up so often it should be on Snopes.com as a recurring hoax. Compare it loosely with Apple saying “screw PCs, if you want Quicktime…get a Mac.” Talk about shooting yourself in the foot. Like it or not, we all need each other!

Clint

[Mike Smith]

[Clint Fleckenstein] “Mac is still the standard platform for creatives everywhere (‘cept me, I guess). “

Nice to get a good laugh now and then! Let’s be different – I know, let’s have a standard platform!

Maybe one or two creatives are even working without computers – now there’s a scary idea ….