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A new poll
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[Herb Sevush] “People are always crying out that the sky is falling, but I haven’t stepped on any clouds lately.”
Irrespective of anything else, you craft a lovely metaphor, Herb!
Nice one.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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Had Apple simultaneously released FCPX and a fully functional 64-bit FCS 4, I doubt this forum would even exist. Everyone would have chosen one or the other and gone on to live happily ever after, with none of the anger and nastiness that erupted.
I’d be happily using FCS 4, anticipating the purchase of a new Mac Pro soon, and wishing nothing but the best to those using FCPX.
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[David Roth Weiss] “Had Apple simultaneously released FCPX and the fully functional 64-bit FCS 4 most were expecting, how many of you would be paying attention to this forum?
“This forum would still be called FCP X. I’d be checking in occasionally to see what was what with the interesting, kind of cool, odd-ball editor that Apple introduced alongside my tools. I’d be buying either a new Mac Pro or Mac Book Pro this year, and generally cruising in the same direction I’ve been going in for much of the last decade.
What I’d be missing is all the fun discussions, and some of the interesting minds here, and I wouldn’t be as vigorously re-uping with Avid, which in truth, I should have been doing anyway. I’d still trade that for a properly functioning FCP 8, but it hasn’t been a total loss.
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[Herb Sevush] “According to your analysis Apple will walk away from the entire video business the moment they decide it isn’t generating enough ROI.”
At that point the industry is on the verge of a crash for reasons other than Apple.
Again look at Avid.Tell me what business approach is viable in the NLE market? Adobe? They’re also a diversified company.
Companies that survive will be the ones in which the NLE ties into other product purchases.
Avid tried tying NLE to specific hardware. That didn’t work. They depend on other niche market hardware sales that Media Composer may not lead to.If you think Video Post doesn’t generate enough ROI then there is a SERIOUS industry problem and, as others have pointed out, there is. Something has to change and Apple is at least attempting to reassess the market so it might be viable.
Niche market sales of hardware is not a formula for success as everything drops into commodity pricing.
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I had 6k ready to purchase FCP 8 and either a tower or a macbook pro and some peeriferal hw.
I ended up with an AF100, Adobe cs5.5 production suite and a weekend with my family at the embassy inn.
Not that I could not used fcpx, from what I have seen its ok but not ok enough to invest in apple hardware. At least for now.
If apple oracle Craig Seeman is right I might reconsider.
Ric
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“Niche market sales of hardware is not a formula for success as everything drops into commodity pricing.”
I am looking at Mac hardware and overpriced graphics cards with much the same view. Software that is OS and hardware agnostic makes good business sense to me.
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[Michael Gissing] “I am looking at Mac hardware and overpriced graphics cards with much the same view.”
Seems Mac computer sales keep climbing while the rest of the industry stagnates or declines. “Overpriced” is subject, sales figures seem to show greater market accuracy.
Heck if you looked at this forum you’d think Avid were a healthy company.
[Michael Gissing] “Software that is OS and hardware agnostic makes good business sense to me.”
It has downsides. Developers either need to branch to take advantage of specific OS or hardware features or they take a more generic approach. Sometimes tight and targeted OS and hardware integration has its feature and performance benefits . . . at the cost of a dependancy.
My concern would can I put together the OS and hardware combination that best meets my needs (which may or may not include OS and hardware versatility depending on what my needs are).
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[Craig Seeman] “Tell me what business approach is viable in the NLE market?”
[Craig Seeman] “If you think Video Post doesn’t generate enough ROI then there is a SERIOUS industry problem and, as others have pointed out, there is.”
As far as I know there are 7 makers of professional NLE’s:
Apple, Avid, Adobe, Edius (Grass Valley), Vegas (Sony), Media 100 (Boris), Smoke (Discreet) and the 8th would be Lightworks, if it continues.These products have all been around for years. Their parent companies don’t seem to be disappearing. Lightworks is a phoenix trying at this very moment to reemerge.
I don’t see the crisis. If Avid as a company goes under I’m willing to bet the MC software will survive. I see a very mature, sustaining market for video editors – much more so than for many other types of software. The fact that Apple chose to give up it’s leadership position in this market does not convince me the problem is with the market – I think the problem is with Apple.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Craig Seeman] “Seems Mac computer sales keep climbing while the rest of the industry stagnates or declines”
Internationally? I would love to see some accurate figures on that. I would bet that India and Asia would be the opposite. Overpriced in my geography means Mac & GPU is twice the price for the same power/ performance.
[Craig Seeman] “Sometimes tight and targeted OS and hardware integration has its feature and performance benefits . . . at the cost of a dependancy.”
The fact that CS5, Autodesk and daVinci were able to get better performance on a Mac than Apple’s software tends to make this argument a non starter. FCPX is comparable perhaps but ignoring CUDA and preferring ATI cards is a limitation, perhaps a good example of the dependency problem you have correctly identified. The recent discussions of the possible demise of the tower config is yet another example, even though you like the potential alternatives more than I do.
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[David Lawrence] ” That and losing my Apple fanboy blinders. As painful as it’s been, I’m open to NLE platform possibilities I never considered before. Adaptation”
Same. I’ve traversed roads less traveled this year for sure. I didn’t just lose my blinders, I lost all confidence that I will continue to enjoy upgrading my macbook pro every 3 years, that shiny tower I was starting to eyeball is on shaky ground, my fav nle gone, I’m now on Nuke and AE…I feel like anything good can be taken away without warning, while that’s true about any product, I haven’t been tied to any other hardware like I am my i7…except maybe my wacom…but even inferior pen/tablets do the trick, everything is inferior to my macbook pro i7 😀
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