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A List of those switching to another NLE
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[Brad Bussé] “I’m waiting a couple of months for the dust to settle and see what/if Apple has to say by then”
Right on, Brad. We shouldn’t jump to conclusions (tempting though it may be).
I had a conversation with an editing buddy of mine about this, and we are wondering if Premiere could now come into a more prominent position, like FCP did vs Avid a decade ago. In my experience, if you say to a production house “I edit in FCP” or “I edit in AVID” then you’re fine. But if “I edit in Premiere” (and only Premiere), you will lose some respect. (Remember 12 years ago: If it wasn’t edited on AVID it couldn’t possibly be a good film?)
Unfortunately, in the freelance world, a lot of software is about reputation, and from my perspective Premiere isn’t quite popular enough yet…. (Go get ’em Adobe!)
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Kevin … if you have any Adobe marketing types in your rolodex —- you should ping them and point out the obvious: that there are probably thousands of potential cs5 customers at the gate today, and they should do a little something extra to lure us all in …. some kind of price / packaging promotion.
i know if i was a salesman and tens of thousands of my competitors customers all became wildly disaffected all in one day …. i’d move quickly and aggressively to tap into that.
come on adobe !
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Thanks for the video links Kevin…I’ll check them out tonight! I agree with Stephen…I’d like to see some aggressive crossgrade ala carte packages & pricing from ADOBE. For example, how about a Premiere + Encore + Photoshop + MediaEncoder bundle for those of us who don’t need/want After Effects or Encore + Photoshop + MediaEncoder bundle for those of us who just want to author Blu-Ray discs. Another thing Adobe could/should do is offer a Rental Credit for those who choose to buy an App/Suite after renting it for a specifc project. If I were AVID I would do what they did with Pro Tools 9 last year and open it up to all 3rd Party Video I/O’s (AJA, BMD etc.) with full I/O functionality asap. That would be a real “game changer”. They could also offer the $1k deal to Pro Tools users and throw in a “Avid MC 5.5 for Final Cut Users” Training DVD for free!
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Yeah, compatibility and market share really is the key question for me. In a year’s time, what NLE software are the majority of companies and clients going to be using? Will Avid regain its dominance at post-houses? Will documentarians and lower-budget clients be embracing Premiere?
I have a nasty feeling we’re facing a real splintering of the industry, and for the next couple of years the average freelancer is going to have to be equipped and familiar with EVERYTHING, including both old and new FCPs.
Until Apple discontinues the MacPros of course 😉
And who knows what the ‘standard’ will be by then…?
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Eric, Avid opened up the IO boxes to AJA and Matrox already. the AJA box is less than $1000 and does full HD IO. The Matrox is limited to just monitoring, but still better than paying the full price of Avid hardware. Avid systems also come with Sonic DVD which does Blu-Ray authoring already. I don’t like it as well as DVD Studio pro, but it works very well with Sorenson directly in the Avid.
Avid has already lowered the price to attract rotten Apple fans, so that is a direction that should be looked at. Avid is way ahead of the others in the marketing to FCP users and despite what Chris said earlier, they have Listened to all of their customers low-end professionals to the high-end professionals and their tools bare that out. I agree their pricing is slightly higher, but so is a BMW or Cadillac, you pay for expertise and experience. Avid also has a live body to talk to when you do have a problem, not some ‘genius’ who doesn’t know rotoscoping from rototilling.
Avid is focused on the professionals all the way down to the beginners in school. Did you know a student copy is $295 with free support for 4 years. Let’s see Adobe top that! My money is on the guys who have been there from day one….Avid.
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Brad, if you haven’t seen the new Avid interface i think you will be suprised. https://www.avid.com/US/special-offers/product-trials you can download the full version of MC at that link for 30 days without water marks to try it yourself. It is actually too FCP friendly on the UI for many of us classic Avid editors, so you may find it to be much more useful than you think.
What harm can be done by downloading a trial version and playing with it. They didn’t water mark it so you can always cut a show on it for free.
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Right now I alternate between FCP7 and Premiere Pro CS5 depending on the needs of the project… often I will use PPro for offline and then XML over to FCP/Color for online and color grading, I have used this workflow particularly with DSLR projects in the past.
After FCP7 stops working with my hardware I will switch fully to Premiere Pro. I am also looking at moving to DaVinci Resolve now that Apple has EOLed Color.
I am comfortable with Avid as well and will use it when the situation calls for it.
Cinematographer – Editor – Motion Graphics Artist – Colorist
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Right now I alternate between FCP7 and Premiere Pro CS5 depending on the needs of the project… often I will use PPro for offline and then XML over to FCP/Color for online and color grading, I have used this workflow particularly with DSLR projects in the past.
After FCP7 stops working with my hardware or OS (whenever that is) I will switch fully to Premiere Pro. I am also looking at moving to DaVinci Resolve now that Apple has EOLed Color.
I am comfortable with Avid as well and will use it when the situation calls for it.
Cinematographer – Editor – Motion Graphics Artist – Colorist
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I have purchased Adobe CS5.5 Premiere Production suite. It has been both good and challenging so far. I was able to master a blu-ray project in Encore with great success. However, editing in Premiere was choppy/sluggish doing multicam editing, so after optimizing my system as much as I could, I ended up getting 8GB of extra RAM to bring the total on my Mac Pro to 20GB. I was really surprised at how resource hungry PP is, compared to FCP.
As I’m about to begin a large project now, I started out thinking I would edit entirely in Premiere but have since decided to use FCP instead for the sake of quickly getting it done… I think. I have until Monday to decide. I’ll play more with Premiere this weekend and see.
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[Steve Connor] “my 8 core Mac Pro with 8GB RAM”
That’s your problem. You’re not giving your sweet 8 core Mac enough memory. With FCP 7 you had 2 cores being used so each core had plenty of memory with some left over for OS, etc.
with Premiere Pro, you can use ALL of your CPUs and consequently they’re not getting enough RAM goodness to make Premiere Pro run like many others are reporting.
If you haven’t switched yet, I’d recommend buying at least another 8GB of RAM and give it another go. If you don’t go with Premiere Pro, that extra 8GB will help you out with any other 64-bit NLE on the market, so I think it’s a good investment.
Hope this helps,
Dennis – Adobe
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