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A good article about what went wrong with FCPX
I thought this article hit the nail on the head as far as what went wrong with FCPX, and what could have been done differently to make the launch a successful one.
https://kensegall.com/blog/2011/06/final-cut-pro-x-the-natives-get-restless/
There was one part that really stood out to me, because I’ve been thinking about it myself since I started reading about all this:
“Imagine if they had unveiled FCPX as the new Final Cut Express instead. Buyers of that product would have been absolutely delighted by the many leaps forward in power and simplicity, and the missing features would have been insignificant to them. A new Final Cut Express would also have given pro editors a tantalizing preview of a new FCPX to come.”
Of course, people probably would have criticized that strategy as well by asking why Apple focused on Express when the Pro version needed an upgrade so badly. But compared to what they did, it would have been a much better approach…
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