Don, due to the (sometimes extensive) compression involved, it’s virtually impossible to get a DVD looking as good as the source footage.
One hour of standard def video is approx. 13 GB.
A single layer DVD can hold 4.3GB of video.
This works out to about a 3:1 compression ratio which means something has to suffer and that something is picture colour and quality.
I’m not saying that it can’t look good because it can.
The term GIGO (garbage in, garbage out) applies to the video world just as it does elsewhere in life so starting with good source footage is more than half the battle.
Pay attention to your video and audio levels during the editing process ensuring that you end up with a good quality video.
Encoding (i.e. rendering) is the final step.
If the video is under 70 min. long, I’ll do a CBR of 8,000,000.
Anything longer and I use a bitrate calculator to determine optimum settings.
I’m not sure if this was the answer you were looking for but I’m a firm believer in getting the best source footage I can.
After that, the rest will fall into place and your DVDs will be admired by one and all 🙂