A documentary about FCPX’s target audience and how they’re disrupting the creative profession

[Chris Harlan]

It looks like an interesting movie, but I think you are mistaken about it being about FCP X’s target audience. I have no idea what “Tiny Furniture” was cut on, but I don’t think it could be delivered using FCP X. Red is currently unsupported, natively, in FCP X, so I’m guessing Ted Schilowitz would point us in the direction of Adobe or Avid. There is no reason any of these creatives would choose FCP X over one of the other NLEs.

[Glen Hurd]

Here is a sample, 25 minutes in.

“10 years ago you would only assume that if you go to a concert, there’s a performer on stage and has an audience of 10,000 people – that they’re performing to. What’s happened with the media atmosphere that we are in now, is that you go to this concert and there’s 10,000 people there – the difference is that everyone believes that they are the artist, and everyone else is the audience. The problem with that, of course, is that everyone else thinks the same.” – David Girhammar, Pop Magazine
“When you fall into the trap of confusing the artist and the audience – when you believe that the audience knows more than the artist, is more authoritative, is more creative, is more talented – then art ends. Then you have something else – you have cacophony. You have simply an apology for radical democratization. And it’s wrong to confuse democratization in cultural or political terms with the creation of art – which is, by definition, for better or worse, an elitist business.” – Andrew Keen, Author.

oops 😉

[Gerald Baria]

Its a movie about the proliferation of “consumers” doing their own music, videos, photographs with their own cheao consumer equipment not requiring big huge expensive studios and how these “consumer” are reshaping the entire creative industry. The democritizatuon of art. FCPX’s target audience was supposedly these “consumers” right? It a very well made documentary, shot on RED. Pretty amazing issues raised.

Quobetah
New=Better

[James Mortner]

Looks very interesting, thanks for posting

[Chris Harlan]

Dude, Final Cut Pro doesn’t bring anything new to the table in that light, whatever Apple’s marketing department might say. The difference in price between FCS and FCP X represents less than 3 almost adequate lunches for an extremely tiny, tiny cast and crew.

[Rafael Amador]

Good.
When everybody will be artists, TECHNOLOGY and video skills will make the difference between Number ONE and Number TWO.
rafael

http://www.nagavideo.com

[Lemur Hayop]

I am not concerned at all about people having access to tools. Firstly, it’s not the tools that make the product…it’s the people. It’s always been like that. Conversely, people think because they have the same tools pros have they too will become pro. Not true at all. In fact, the highly visible pros who promote products are paid moles for their gear sponsors.

Secondly, I worked at an mp3 music site during the mp3 DIY heyday. We actively solicited submissions from indie artists. Most music was really horrible. People were thinking that because they have the tools and the distribution, they can be a musician. Not true, and most of those wannabees have left the business and closed up shop, even the good musicians.

Hence, I think when people discover that it takes a lot of work to produce a good, marketable film, they will abandon the attempt. I know enthusiastic filmmakers with all the latest gear who are already leaving the business. It’s too much effort with no revenue and gets in the way of their day job.

Perseverance, commitment, and investment with little monetary reward are key, and you can’t buy any of this stuff on eBay.

https://www.k9sound.com

[David Roth weiss]

[Lemur Hayop] “it’s not the tools that make the product…it’s the people. It’s always been like that. Conversely, people think because they have the same tools pros have they too will become pro. Not true at all”

It seems you didn’t watch the documentary, because that’s only one part of its premise.

[Lemur Hayop] ” People were thinking that because they have the tools and the distribution, they can be a musician. Not true, and most of those wannabees have left the business and closed up shop, even the good musicians.”

Part of the premise of the doco.

[Lemur Hayop] “when people discover that it takes a lot of work to produce a good, marketable film, they will abandon the attempt. I know enthusiastic filmmakers with all the latest gear who are already leaving the business. It’s too much effort with no revenue and gets in the way of their day job. “

Also part of the premise of the doco.

[Lemur Hayop] “Perseverance, commitment, and investment with little monetary reward are key, and you can’t buy any of this stuff on eBay.”

You clearly get part A, but part B, and perhaps the most important message of the films, is that, while some great new art does arise form the democratization of tools and distribution, the bulk of the new would-be artists have little or no talent. And so, one of the net results of democratization is that, while everyone thinks their an “artist,” many of those established artists with proven talent are getting lost amid all the clutter.

Hence, the further democratization of video, which is so often touted on this forum as a “panacea” and one of the primary justifications for FCP X, is shown in the doco as having many consequences that may ultimately have a negative impact on both art and culture.

David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.com

Don’t miss my new Creative Cow Podcast: Producing Episodic TV with “24” Producer Michael Klick:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-1_Michael-Klick/1

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™

Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.

[Gerald Baria]

Basically the democratization of pro tools from hardware to software is a double edged sword. Negatively, more mediocre crap is distributed more and more in all of the distribution channels that people frequent, theres a danger that as we are exposed more to this mediocrity that we will become comfortable in it so eventually we will get lost in a sea of mediocrity and be happy with it. A line in the movie said, if the van gout or hitchcocks were born today, they wouldn’t have been discovered, cause their work would have been lost among all the garbage on the internet.

On the positive side, while before only people on huge studios on hollywood, bollywood or any major city where all movies/studios can create great content, now an extremely talented person from a remote place in afganhistan, or indonesia with an good pc and decent internet can do his masterpiece and share it for the rest of the world to experience and he can get recognized. The hidden talents all over the world gets unleash and a glimmer of hope is opened for their discovery. And thats a great thing, considering the movie’s opening quote, how humans are great at creating stuff. That given the right tools, almost every time, humans create something amazing.

And technology is only a first step, on all fronts, technology always comes first, then some artistic genius does something amazing with it. So tools like FCPX, powerful at its affordable price, is only another tech that is given to a loot of people, but its up to them to do something great with it. Because at the end of the day, Its talent that makes great content. Not a multi-million dollar equipment list, or 5 decades of experience or an NLE which conforms to what you’ve always been used to. ITS TALENT, PERIOD.

Quobetah
New=Better

[Jerry Alto]

‘ITS TALENT, PERIOD’

There are a lot of talented people sitting on the street corner asking for spare change.

You might want to add tenacity and perseverance.

MacPro 2.93 Quad
FCP7
Sony Z-1
GV-HD700