-
A bridge too far?
-
[Jeremy Garchow] “I feel like NDA-ing the preview is a really weird move.”
Apple did a public preview once [link]. It may not have gone over exactly as planned.
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
[Walter Soyka] “Apple did a public preview once [link]. It may not have gone over exactly as planned.”
That was so long ago. So much has changed. Everyone should have at least a little forgiveness left in their hearts, and Apple has had plenty of time to tighten up their hostile takeover attitude.
-
[Jeremy Garchow] “There are some bugs that are known (as they get marked as dupes) that haven’t been fixed in years, literally.”
I’d be willing to bet that many of those are related to issues in the timeline, which is the one bit of the app that hasn’t been reworked yet. Will it be? I hope so.
[Jeremy Garchow] “I feel like NDA-ing the preview is a really weird move.”
Maybe their hope was that it would let people know that they truly were working on something, without letting people really know what that something was. Perhaps they prefer to get their features out in the world before other vendors copy them. 😉
Or, maybe they hoped someone would break the NDA and tease it for them. If so, they underestimated their fanboy/girl loyalty. lol
————————————————————-
~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~ -
[Charlie Austin] “I’d be willing to bet that many of those are related to issues in the timeline, which is the one bit of the app that hasn’t been reworked yet. Will it be? I hope so. “
Definitely one of the areas I’d like to see some improvements. I love the FCPX timeline, but it could also be much more lovier. Is lovier a word? It is now.
[Charlie Austin] “Maybe their hope was that it would let people know that they truly were working on something, without letting people really know what that something was. Perhaps they prefer to get their features out in the world before other vendors copy them. 😉
Or, maybe they hoped someone would break the NDA and tease it for them. If so, they underestimated their fanboy/girl loyalty. lol”
After five years, my speculation device is worn pretty thin.
-
[Jeremy Garchow] “That was so long ago. So much has changed. Everyone should have at least a little forgiveness left in their hearts, and Apple has had plenty of time to tighten up their hostile takeover attitude.”
Surely. But secrecy is Apple’s default, and this one time they stepped away from that policy, everybody went crazy.
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
[Walter Soyka] “Surely. But secrecy is Apple’s default, and this one time they stepped away from that policy, everybody went crazy.”
But even that has changed since 2011. Their OS and iOS is now available for public beta months and months before launch.
Hardware is previewed before launch (looking at you Watch).
Apple, as a company, has changed some since 2011. Why is FCPX still in the dark?
And those people that went crazy, they have moved on, haven’t they? Aren’t all of us that are left fans and supporters?
-
[Jeremy Garchow] “Apple, as a company, has changed some since 2011. Why is FCPX still in the dark?”
Good points, and an interesting question.
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
[Jeremy Garchow] “But even that has changed since 2011. Their OS and iOS is now available for public beta months and months before launch.”
Yes, the OS’s are previewed. Know of any Apple software that is previewed? Given roadmaps? Advertised in any way? FCP X, iMovie, Logic, Garage Band, Compressor, iTunes, all the iWorks apps? No teases, no advertising. Photos had 1 preview so people could figure out how to migrate probably. FCP X is handled no differently than any other application (not OS) that Apple makes. And there’s probably a reason, I doubt it’s some capricious whim on Apple’s part.
People at Apple have said they would love to be able to comment/talk about stuff, but they can’t. It’s company policy, not just Pro Apps. Adobe, Avid, BMD, Microsoft, etc, they all advertise and talk endlessly about their software. What’s the difference between all those other companies and Apple?
————————————————————-
~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~ -
[Jeremy Garchow] “I want to use FCPX. Right now, it fits our work the best. There are many upsides to FCPX. I just need a little more reciprocation and I feel like NDA-ing the preview is a really weird move.”
Why?
Seems to me the point was for Apple to quietly but definitively put out the message that X is not being ignored, but rather STILL in a robust cycle of constant improvement and we’ve decided to take a big step – not just small incremental stuff – and that’s going to take time.
Even though I was in the NDA group, I don’t have a CLUE how big, small or otherwise significant what we saw will turn out to be in relation to how the overall program operates. But I can say that what we saw went WELL beyond the “bug fix” level. That I can absolutely assure you.
To me, X works well now. I believe it will work even better in the future. But that says nothing about whether it will work precisely the way any individual would prefer it to work.
And that certainly includes the concept of – flawless performance in all it’s micro-aspects. I don’t even know if that’s possible any more. I’d sure LOVE to think that it IS possible, but i’m skeptical since no NLE software company seems to have achieved that to date.
We just have to celebrate what we have and work around the limitations when they impede our preferred workflows until the change arrives. And then hope the change improves what bothers each of us the most. Of course it literally can’t because what bothers each of us most isn’t always the same thing.
Maybe thats just the new normal.
And so it goes.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Bill Davis] “Seems to me the point was for Apple to quietly but definitively put out the message that X is not being ignored, but rather STILL in a robust cycle of constant improvement and we’ve decided to take a big step – not just small incremental stuff – and that’s going to take time.
“And they are saying that to a few hundred people at a trade show? Why?
Reply to this Discussion! Login or Sign Up