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A bridge too far?
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[Scott Witthaus] “Where does BMD say “no, that’s it. Any more and you pay $999″.”
Probably when Avid is out of business and Adobe can’t afford to develop Premiere anymore.
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[Bill Davis] “Stores near colleges probably sell more headphones than stores near major retirement areas.”
In the latter they would just rebrand them as hearing aids.
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My local Apple store is both in “retirement central” and a university. One day I was there, the employees were excited that Wilford Brimley had been in earlier.
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[Lance Bachelder] “I visited an Apple store Sunday for the first time in a while and was saddened that there a lone Mac Pro and a coulee of iMacs against a wall and the rest of the store was all devices.”
I am in the market for a Mac Pro, but I want a refreshed model, not the 2013. Be a sad year if that doesn’t come into existence.
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[Darren Roark] “Plus you give away the color grading thing, it’s easier to find all the would be colorists out there in the world who will demand to use Resolve. “
Pro grading shops I work with have moved away from Resolve since it’s now free.
They didn’t like the Blackmagic acquisition and thought that it would eventually devalue their business.
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[Jeremy Garchow] “Pro grading shops I work with have moved away from Resolve since it’s now free.”
It’s to ensure the downstream income stays with them.
[Jeremy Garchow] “They didn’t like the Blackmagic acquisition and thought that it would eventually devalue their business.”
And they are right, the shops that are doing that in LA as a reactionary measure for that reason are succeeding in turning off producers and post sups.
Blackmagic aren’t the people they need to worry about, it’s the home colorists and independent owner operators who have worked at major facilities. They are much easier to deal with and charge much less.
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Darren’s right. In national chain retail, whether it’s Apple or PetSmart, typically every item is shelved according to a plan-o-gram – the shelf display map that seeks to insure that every store has the same products in the same locations across the chain.
That way employees can move between stores as required and know where things are.
The variance you see between stores is usually because adjustments are needed for the specific store pad size and shape that’s been leased.
There might be fixed plans for small, medium, large and flagship store classes, but the real estate division and store design teams have to take the actual leased footprint and make things work.
So I suspect whether a particular store displays two, one or no MacPros isn’t a tea leaf about the product, as much as about that store’s specifics.Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Jeremy Garchow] “Pro grading shops I work with have moved away from Resolve since it’s now free.
“So their value is in the tool, not the talent? And for the real pro shops, BMD would prefer to sell the larger $30K panel.
[Jeremy Garchow] “They didn’t like the Blackmagic acquisition and thought that it would eventually devalue their business.”
They would have preferred a bankrupt DaVinci?
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] “So their value is in the tool, not the talent? And for the real pro shops, BMD would prefer to sell the larger $30K panel.
“Of course not. But it sometimes is in the tool. Producers, Directors, whoever, sometimes need to see an expensive tool to “legitimize” the costs to clients. Sad but true.
[Oliver Peters] “They would have preferred a bankrupt DaVinci?”
Seems so.
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[Jeremy Garchow] “Of course not. But it sometimes is in the tool. Producers, Directors, whoever, sometimes need to see an expensive tool to “legitimize” the costs to clients. Sad but true.”
Agreed, especially in advertising work this is the case. If the ad fails it’s because the ad failed, they used the best people and stuff to make it happen so no fingers can be pointed. No expense was spared.
The thing is though, there are also ad agencies that are starting to use FCP X for pitch reels, rough cuts of spots, etc. Two different places I’ve worked for at their in house facility I’ve cut sizzle reels and the senior creatives couldn’t believe how much quicker it was to try things out than what they were used to.
The common question I get is something like “Why do people hate this program so much if it works this well?”
With the client I’m comfortable making jokes with I just smiled and said “I dunno, you’re the ad wizard, you tell me.”
I just don’t see how much longer the idea of paying for the ‘machine’ will last. It’s only been seven years since facilities stopped charging a premium for HD work.
Any facility that makes decisions based on paying more for the more expensive machine because they can justify the cost even if it’s not the better system is doomed to fail.
I can win any argument with one dumb irrelevant statement. “Resolve was good enough for JJ Abrams to do the color finishing of Star Wars, what benefits do “Color System X” have that I need that Resolve doesn’t?”
The cat is out of the bag and it’s not going back in peacefully.
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