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Activity Forums Creative Community Conversations A bridge too far?

  • Lance Bachelder

    July 12, 2016 at 10:39 pm

    I’ve bought a maxed out iMac at the Apple store and in the tower days and fairly substantial Mac Pro. The fact is there were more Macs of all sorts on display the last time I was in the store and now hardly any – not just pro versions. Yes I bought my last trash can Mac Pro via Apple online. I get it, Apple is making billions and billions on devices, wherever they may be sold but the lack of attention and updates to pro apps and hardware is a tad scary.

    Another clue to me is the new Disk Utility – which is now a dumbed down consumer utility with no more RAID features etc. You can’t even re-size the window anymore.

    It was at a Vegas premiere that I resolved to become an avid FCPX user.

    Lance Bachelder
    Writer, Editor, Director
    Downtown Long Beach, California
    https://www.imdb.com/name/nm1680680/?ref_=fn_al_nm_1

  • Oliver Peters

    July 12, 2016 at 10:43 pm

    [James Culbertson] “I would assume that pro’s generally don’t go to Brick and Mortar Stores to make their purchases. “

    Every Apple Store has a business sales unit. Even though they might need to bring in the right product for you, I’ve always had good luck with them. What you select is likely going to be a built-to-order machine anyway. So yes, there’s no reason not to go to the Apple Store if you have one close by.

    However, on the showroom floor, the target customer is the consumer, who could care less about any of the hi-end Macs. The same would apply to Dells, too.

    Oliver

    Oliver Peters Post Production Services, LLC
    Orlando, FL
    http://www.oliverpeters.com

  • Lance Bachelder

    July 12, 2016 at 11:54 pm

    I stand by my observation that Macs are disappearing from the Apple retail stores and they’ve become a device-centric company. They could stop making Pro apps and Mac Pro’s tomorrow and probably be a more efficient company. My guess is that day is coming… eventually.

    And thanks for the lessons about online ordering and BTO… who knew?

    It was at a Vegas premiere that I resolved to become an avid FCPX user.

    Lance Bachelder
    Writer, Editor, Director
    Downtown Long Beach, California
    https://www.imdb.com/name/nm1680680/?ref_=fn_al_nm_1

  • James Culbertson

    July 13, 2016 at 12:19 am

    [Lance Bachelder] “They could stop making Pro apps and Mac Pro’s tomorrow and probably be a more efficient company.”

    The question is not whether they would be more efficient. The question is whether they are making a profit or not. As long as they are making a profit they will continue to make Mac Pros and Pro Apps.

    There is also the question of whether such pro machines and apps help the profitability of their devices… the profitability of the whole ecosystem is greater than the parts kind of thinking.

  • Scott Witthaus

    July 13, 2016 at 1:18 am

    [Lance Bachelder] “My guess is that day is coming… eventually.”

    And the day Avid disappears is coming too. And the day Adobe cranks up it’s subscription price is coming. And the day BMD realizes it’s stretched WAY to thin and kills the free Resolve because it eats into the potential sales of it’s paid version…

    I got work to do tomorrow….down in the easy chair…

    Scott Witthaus
    Senior Editor/Post Production Supervisor
    1708 Inc./Editorial
    Professor, VCU Brandcenter

  • Claude Lyneis

    July 13, 2016 at 4:36 am

    I’m not going anywhere, but I did enjoy Dylan’s version. I thought I had heard all of his songs, but no.

  • Claude Lyneis

    July 13, 2016 at 4:41 am

    Great to see the oscilloscope and tube power supplies in the background of this video, brings back memories of graduate school in the 60’s.

  • Eric Santiago

    July 13, 2016 at 1:18 pm

    [James Culbertson] “I would assume that pro’s generally don’t go to Brick and Mortar Stores to make their purchases. When is the last time you have made a major purchase of a Mac or PC at an actual store versus online? “

    So true. Im but f’ of nowhere and I havent seen a nMP at the local Apple Store since 2013.

    We buy from big distros and only reason Id walk into an Apple Store is to charge up my dying 5s 😛

  • Darren Roark

    July 13, 2016 at 3:51 pm

    > And the day BMD realizes it’s stretched WAY to thin and kills the free Resolve because it eats into the potential sales of it’s paid version…

    Never gonna happen.

  • Bret Williams

    July 13, 2016 at 6:24 pm

    I believe Raid has been put back in Sierra.

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