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3.5 year old blog post still relevant
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[tony west] “If you are working on a “legit” job that somebody paid 600 for just the camera body before the pay for the glass, that’s gonna be a high end job. I’m talking about that kind of job, not a spec job or little league family thing.”
I know the type of job you are talking about and my point was that RED cameras, in LA, get used on a variety of projects from low-end to high-end on a regular basis, and the low end isn’t just shooting your nephew’s little league game. It’s commercial projects that the producers are certainly going to try to sell to distributors and should that fail (and it most likely will) the producers will go the self distribution route.
“Shot on RED” isn’t indicative of anything in my neck of the woods other than that the project was shot on a RED camera. There’s a bit of irony in that low-end projects try to get high-end gear to add more perceived value to their project, but it’s so easy to get high-end gear in LA that instead of the perceived value of the low-end project going up, the perceived value of the high-end gear goes down. One of the unintended consequences to the democratization of the production process I guess.
20 years ago the cliche was ‘everyones got a script’ because all you needed for a script was a typewriter or word processor. Actually getting a finished project in the can was the hard part because if you didn’t have the money you needed a lot of connections and a lot of favors. These days all the gear is so prevalent that ‘everyone has a movie’ is the cliche. Now the offhand litmus test is where can I watch your movie? YouTube only? Netflix? iTunes? Cable? Can I walk into Best But and pick the Bluray up off the shelf? Did it get a theatrical run? Even in the relatively short life of online VOD/streaming (Netflix, Amazon, iTunes, Hulu, etc.,) I feel like the cache for that has gone down. It’s still certainly better than only having it available on YouTube but instead of “Sweet, it’s on Netflix! That’s awesome?” The reaction is more like “Cool. My buddy’s film is on Netflix too….” With that being said, streaming doesn’t have the stigma that ‘direct to DVD’ used to (even though it’s basically the same thing).
Well, I think that’s enough slightly jaded ranting for now. haha
EDIT:
Tony, let me know the next time you are shooting a King’s game and we’ll try and get a beer. I’m always down to putting real life faces to online names. -
[tony west] “People running around the country side with a DSLR putting together that incredible video on a laptop shown in the tread below.”
Honestly, the video in Photoshop is a great workflow for dSLR shooters running around the country side.
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[Jeremy Garchow] “What the f*ck is Apple supposed to build to appease that market?”
I actually put in a request for a check box called “Happy Client” because it would be very useful during a client sitting-in session. I could open that window and check the box. Fewer questions. Less discussion. More things getting done. Super important feature that we need in all NLEs.
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I still say your situation is an outlier : )
Most of the country is like my town where I know of only 4 Epics in town and 3 Scarlets.
You can only rent it from one house and it looks like this.
Who knows, maybe our town will look like yours soon. LA always gets stuff before us. Good or Bad : )
[Andrew Kimery] ” “Sweet, it’s on Netflix! That’s awesome?” The reaction is more like “Cool. My buddy’s film is on Netflix too….” “
I would love to chat with you about these changes in the industry sometime.
Seems like that could be a cool forum to add. It could be called “The new industry” OK, somebody will think of a better name
My brother lives out there and works in the industry. The next time I plan on being out is as a fan with family when the Cards play the Dodgers in June.
Maybe we can catch up.
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[tony west] “I still say your situation is an outlier : )”
No argument from me there. Never meant to imply that LA is representative of anything besides LA. NYC might be close but that’s just a complete guess on my part.
[tony west] ” The next time I plan on being out is as a fan with family when the Cards play the Dodgers in June.”
That would be cool. I’ve added a reminder on my calendar.
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[Richard Herd] “I actually put in a request for a check box called “Happy Client” because it would be very useful during a client sitting-in session. I could open that window and check the box. Fewer questions. Less discussion. More things getting done. Super important feature that we need in all NLEs”
No problem, just rig a button up to a nitrous oxide feed into the AC system. Problem solved.
(patting self on the back!)
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