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3.5 year old blog post still relevant
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[Jeremy Garchow] “Huh.
Haven’t seen any problems here. I miss my tubes when I am forced to work away from them.”
Google “resolve mac pro gpu problem” or “premiere mac pro gpu problem” and you get a lot of hits.
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[Andrew Kimery] “Google “resolve mac pro gpu problem” or “premiere mac pro gpu problem” and you get a lot of hits.”
No thanks. I’ll keep those problems where they are! 🙂
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[Shawn Miller] “Not sure you’ll find a ton of Red owners on a forum mostly dedicated to post”
Oh, I have seen plenty of people either write about their camera or they have it listed on their signature tag on this forum.
I just haven’t seen RED or Alexa tagged often.
[Shawn Miller] “Red operators who will come out for less than $1,000.00 a day”
That doesn’t mean that’s a cheap camera. That just means people don’t want to pay the real rate.
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[tony west] “Maybe, but they still ended having somebody make Focus without talking to either one of those people.”
Right. Again, ‘not catered to’ isn’t the same thing as ignored and ‘not catered to’ also isn’t synonymous with ‘can’t be used for’.
I think it’s weird that pretty much everyone agrees that Apple was aiming at a broader demographic than just ‘Hollywood’* productions (many people even like to point out that Hollywood productions are a very small niche w/in the video production industry so it’s nice that there is an NLE that wasn’t targeted at that niche so squarely from inception) but at the same time people get defensive if they feel like some is slighting X by saying it wasn’t designed specifically with Hollywood productions in mind.
*for the sake of brevity I’m saying “Hollywood” to mean higher end movie and TV show productions and the related workflows that typically go along with them.
[tony west] ”
Maybe for those people but what about people who want a Mac Pro?Why haven’t THEY bought one yet?”
I dunno, price? I mean, I want a Mac Pro I just don’t know if I want to pay what Apple is asking for a nMP. I’d certainly
[tony west] “RED a cheap camera now? I would be interested to know what kind of cameras people on here own.”
Wasn’t RED always an inexpensive camera for its class? Anyway, my point was LA is so saturated with RED owners/renters that they are very easy to come by.
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[Andrew Kimery] “I think it’s weird that pretty much everyone agrees that Apple was aiming at a broader demographic than just ‘Hollywood’* productions (many people even like to point out that Hollywood productions are a very small niche w/in the video production industry so it’s nice that there is an NLE that wasn’t targeted at that niche so squarely from inception) but at the same time people get defensive if they feel like some is slighting X by saying it wasn’t designed specifically with Hollywood productions in mind.
“We will never know the original intent (but, of course, I love to speculate). We can say with certainty that FCPX was not released with Hollywood workflows out of the box. But now? Can we say that same thing today with someone who downloads FCPX without knowing anything about the history?
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[Andrew Kimery] “*for the sake of brevity I’m saying “Hollywood” to mean higher end movie and TV show productions and the related workflows that typically go along with them.
“Also, if you look at other tools, like say the Phantom high speed camera, that camera was not developed with a Hollywood workflow in mind, but yet, it was constantly used on Hollywood productions. So much so that Vision Research developed a camera with production in mind (Flex 2k and 4k).
Canon did not develop a still camera to be a cinema camera, yet, everyone was using them, so much so that Canon developed a cinema camera.
FCPX was not released with Hollywood workflows, but yet, people used it. And now….
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[tony west] “Oh, I have seen plenty of people either write about their camera or they have it listed on their signature tag on this forum.
I just haven’t seen RED or Alexa tagged often.”
Fair enough, I think that may go to my point though. I’m guessing that most of us are more involved in post than camera operation, so maybe you won’t see a lot of folks who own 20k+ cinema cameras. Though most of us have probably worked with “high end” formats.
[tony west] “[Shawn Miller] “Red operators who will come out for less than $1,000.00 a day”
That doesn’t mean that’s a cheap camera. That just means people don’t want to pay the real rate.”
True enough.
Shawn
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[Andrew Kimery] ” but at the same time people get defensive if they feel like some is slighting X by saying it wasn’t designed specifically with Hollywood productions in mind.”
Some might. I just like to keep it real. It is what it is. Their first marketing video had high end folks using high end camera set-ups in it. That’s a fact. I have always said they wanted both groups (that’s an opinion). Why wouldn’t they? They all do. I just don’t think anybody figured out how to get this close until now.
I also think they were aiming at what they see as the future of production. People running around the country side with a DSLR putting together that incredible video on a laptop shown in the tread below.
[Andrew Kimery] “Anyway, my point was LA is so saturated with RED owners/renters that they are very easy to come by.”
My point is it doesn’t matter how many people in LA rent that camera cheap .The rest of the country is not saturated with RED cameras or Alexa cameras or f55s
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[Jeremy Garchow] “But now? Can we say that same thing today with someone who downloads FCPX without knowing anything about the history?”
Apple didn’t go to a room full of editors that primarily work on hollywood movies and TV shows and solicit their advice years ago and Apple wouldn’t today if they were building a new NLE from scratch. Assuming X never got released how many editors today would describe X if asked for a wish list of features they’d want in the next NLE? That’s why some joke that PPro is FCP 8, right? FCP 8 is what people wanted, FCP X is what they got and for many people what Apple gave them is better than what they were asking for.
I don’t think much would change because I’m not really talking about the end product itself (which is variable because it changes with every release). I’m talking about the methodology used to create the end product. Does Apple go to the people or do the people come to Apple? Jobs said “A lot of times, people don’t know what they want until you show it to them.” Apple, under Jobs, was in the business of showing people what they wanted. That’s what I’m talking about and that’s what Ron was talking about.
I’m not saying Apple makes products that aren’t good enough or can’t get the job done. I’m saying Apple makes the products Apple wants to make and users can take it or leave it.
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[tony west] “That’s a fact. I have always said they wanted both groups (that’s an opinion). Why wouldn’t they? They all do. I just don’t think anybody figured out how to get this close until now.”
Of course they want both groups (every company would love to have 100% of the customers) but things like iMovie import where there at launch while things like OMF were not. if you wanted to get your FCP 7 project into X tough-titties until Philip released his 3rd party utility. Apple is not a company that tries to be all things to all people.
[tony west] “I also think they were aiming at what they see as the future of production. People running around the country side with a DSLR putting together that incredible video on a laptop shown in the tread below.”
I think that was their target demo and they were going to back-in to the high-end if they could, but if not, no big loss to them. Millions of potential users vs a few 10’s of thousands of potential users.
[tony west] “My point is it doesn’t matter how many people in LA rent that camera cheap .The rest of the country is not saturated with RED cameras or Alexa cameras or f55s”
You said “…if you are working on projects with cameras like that you are working on high end stuff almost by definition” and that’s not true. Go to places saturated with gear (like LA) and REDs will be used on everything from no budget short films to high-end feature films.
Again, no value judgements, just the reality of the situation.
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