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2 million new adobe PPro seats
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Hi all,
Busy prepping for a demo in Bristol so I will attempt (ha!) to be brief.
– This video is comparatively old and was released almost a year before FCP X shipped.
– Our 2011 Production Premium sales numbers (post FCP X) are not completely public, but I will say that we did very well – on par with what we did in 2010 (the video link at the top)
– Top tier broadcast. We’ve talked about CNN, BBC, Hearst, etc for a while now. Media General is also there. In the CS6 press release, there is mention of CBS Sports Network, NRK, etc. Here’s the link: https://www.adobe.com/aboutadobe/pressroom/pressreleases/201204/AdobeCS6ProductionPremiumNAB.html
– Point is that YES, we are in top tier broadcast and working hard to get more. Are we #1 – no… but we aspire to be that by continuing to do what many hear have mentioned – listen to our customers and deliver against their needs.
– How software companies count their seats is always a study in funny math as we all know. All three major NLE claim majority share somehow. 😉 I will say that I *think* we are the most transparent. Regardless, well over 2 million seats is a lot by any stretch – all the more when you consider that some companies talk about 2 million seats after 10 years. With a 20+ year history, Premiere Pro numbers would be huge if we counted all the way back to Premiere 1.0! 😉
– At the end of the day, its what does the tool do for you – not who’s tool you’re using. I’d rather focus on making the best NLE and edit tool for as many of you as possible rather than worry about who is #1. Adobe feels that if we do the first thing, the other will naturally follow.Thanks,
Dennis – Adobe -
I was talking to the Adobe person demoing Speedgrade at NAB.
He said that for now, Speedgrade is not as integrated as AE, in terms of Dynamic Link. He told me that for now it’s kind of a stand along app. Soft of a one way path. In the future it should work more like AE, in terms of Dynamic Link.
I tried to get him to clarify what he was saying. But there were too many other people jumping in with other questions. Either I was the only one there at the time who thought what he was telling me was odd, or I heard incorrectly.
Perhaps one of the Adobe people will jump in here and clarify.
Either way, there was a lot of interest in Speedgrade.
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What he was telling you was essentially true. Speedgrade joined the products in September and this released was focued on making it part of the Adobe family. We have a rigid but viable solution to move finished premiere projects into SpeedGrade for grading. That works well. We also have edl in/out in both speedgrade and ppro. In the future we will be spending the time making speedgrade work in the suite. Integration takes time 🙂
Cheers
Dave
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[Kevin Patrick] “Either way, there was a lot of interest in Speedgrade.”
The links that Okiver sent out show you how to get media in.
-There’s a send to Speedgrade function which converts your timeline to DPX.
-There’s an EDL. Send an EDL and link your timeline to the appropriate media.
-Or you can import media by itself.
I imagine I would use the EDL method.
Speedgrade is new to the suite, so I’m sure the interaction wi improve over time. At any rate, it looks like an awesome program.
Jeremy
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Dennis had posted this link in another discussion (last week, I think).
I would agree with him that of the numbers posted here recently, this is probably most “transparent” in terms of claims but a few points do need clarification:
First, as Dennis pointed out, this is the year before FCPX release. I assume that means there’ll be new numbers soon.
When he’s talking growth (30% growth by units year on year, 45% growth by units on mac, year on year) he’s talking about “professional video business” so I’m assuming that means CS, AE, and PPro unit counts.
But he’s pretty clear about the 2 million number – he says that’s “installed seats” of PPro worldwide and doesn’t include upgrades, only new copies. Wikipedia tells me PPro was introduced in Aug 2003 so that’s 2 million seats in just over 7 years.
Of course we have no idea of how they’re used.
[Bill Davis] “Anyone else regularly getting significant work from PPro editors or get calls from clients wanting you to finish work in that program?”
[Neil Patience] Have to say Bill’s experience mirrors mine here in the UK – never in 20 years of freelance editing been asked to edit with PP …
It’s amusing to watch the shifts from appeals to statistics to appeals to anecdote as each suits an agenda. I think there’s been informal polls here before on NLE use, I suppose we could do with another one …
[Neil Patience] “As I said earlier probably something like 70/30 Avid – FCP in London.”
My experience is similar – Avid and “other” in the labs I work with and majority FCP7 for “offline” uses. I agree with Jeremy (and others), I think the next twelve months will be the shift though
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Its in the wild with both awesome accolades and the obvious demo bug.
Will we ever learn not to delve into new software without first testing on prisoners 🙁https://www.reduser.net/forum/showthread.php?78126-ADOBE-PREMIERE-6-I-HAVE-NO-WORDS
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“2 million Pr seats in 5 years”
Wasn’t it about 5 years ago Adobe finally created a Mac bundle with PS and AE, and oh by the way you get Pr as well. I can tell you that’s why we have 40 seats of Pr we don’t use. We used to have to buy AE separate from the Design Bundle and that didn’t include Pr.
John
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[Franz Bieberkopf] “My experience is similar – Avid and “other” in the labs I work with and majority FCP7 for “offline” uses. I agree with Jeremy (and others), I think the next twelve months will be the shift though
“Yeah, I see this as well. Because I’m largely in promos/commercials/high-end Sizzles, I work with a variety of GFX artists and creative directors who have asked on and off over the last half-decade or so, why not Premiere? Mostly they ask this because it would make their AE integration easier, and because they’ve played with it a little bit since they generally have it on their system. I’ve never felt any actual pressure over it; it has always been more of a lingering question rather than a desire to implement. These are a group of folks who generally respect other’s toolset choices, because they are also loathe to explain why they might want to use one 3D modeling tool over another. But still, the question gets asked.
This particular pro segment has been very accepting of FCP 3-7, btw, and is one of the few film/broadcasting niches where FCP may have/have had the lead over Avid in installed seats. Based on what I’ve seen in the previews of CS6, I would imagine that–over the next year–Premiere will begin to take a healthy chunk of those seats. My guess is that, while Avid will probably regain the lead in this market, I will have to learn Premiere fairly deeply, whether I want to or not. I mean, there’s not going to be a good answer to “why not Premiere?” Other than, of course, nobody else is. And I’ve got a feeling that won’t be true for long.
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[Eric Santiago] “Its in the wild with both awesome accolades and the obvious demo bug.
Will we ever learn not to delve into new software without first testing on prisoners :(“I didn’t see any demo bug other than the fact that the link for downloading a trial was disabled. Am I missing something?
Dennis
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One pro area that Premiere Pro has made inroads into is the VFX community as a conduit application. We ignore that, because as editors, we think in terms of creative cutting. A lot of VFX guys use some PPro in their workflows (usually to/from AE), because of the ability to handle EDLs and DPX files. If you check out the motion picture press articles (like The Girl with the Dragon Tattoo, Hugo, Act of Valor), Premiere Pro has been used as a conforming tool in conjunction with AE, even when the creative cut was done on FCP, Avid or Lightworks.
I also know a lot of promo editors who do most of their fancy work in After Effects. The NLE is almost inconsequential. Take a look at the types of new editors hired into broadcast creative services out of school. The number one criteria is invariably knowledge of motion graphics (specifically) AE, more so than the brand of NLE they know. For those folks, PPro is by far the best fit, precisely because of the AE integration.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com
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