ELEMENTS launches a cloud solution specifically for media and entertainment at NAB 2022

High performance media storage specialist ELEMENTS is set to transform media workflows with a remarkable new cloud and hybrid solution. The software platform runs on your preferred cloud service, as well as providing integration for all the popular editing applications.

“Obviously using the cloud reduces the cost of complex hardware on your premises,” said André Kamps, CEO of ELEMENTS. “That was just our starting point, as we set out to deliver real workflow innovations, tailored to the specific needs and constraints of the media and entertainment industry.”

The ELEMENTS media storage and workflow ecosystem is already recognised as providing unprecedented speed and interconnectivity. In part this is due to the adoption of BeeGFS, the ultra-modern file system for ultimate speed, developed by ThinkParQ at the Fraunhofer ITWM. Now ELEMENTS has implemented this same file system for cloud storage.

The result is the familiar excellent performance and user experience, coupled with the elastic scalability of the cloud. ELEMENTS ensures that, wherever the content resides, every user has low latency access, even in a remote, collaborative production infrastructure. They also can access the ELEMENTS Media Library from anywhere, to preview, share and collaborate.

“We are all aware of the plus points of the cloud, like very high availability and only paying for what you use,” Kamps added. “What we bring is the understanding of the real needs of the post industry, not least in supporting Adobe Premiere Pro, Avid Media Composer, DaVinci Resolve and all the other applications that professionals rely on. We guarantee the best possible performance, and we enable you to use your favourite cloud supplier.” The industry will get its first look at the new cloud platform at NAB 2022 on booth N5217 and for those not attending, they can still be part of the experience via https://elements.tv/features/cloud-platform.

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