Creativepool winners celebrate with Creativepool books in their hands

Creativepool Annual 2024 Shortlist Announced

The year’s top creative unveiled ahead of judging and People’s Choice

Featuring a global selection of agencies, brands and individuals the shortlist for this year’s Creativepool Annual has officially been announced.

Now in its 11th year, The Annual continues to set the standard for recognising and celebrating creative excellence. With world-renowned agencies included in this year’s list, including Cheil, AKQA, Droga5, FCB and Huge, as well as a mix of the best up-and-coming agencies like Positive Ape, Dedica, Thumbstoppers and The Newtons Laboratory, this year sees the nominations spread across more categories than ever before, and featuring shortlists for global brands such as LEGO, Pernod Ricard and Pepsi.

Branded as the creative industry’s ‘most’ award, The Annual showcases the best projects, people and companies from across all sectors of the creative industries. This year there are four brand new categories (Art, AI, Self-Initiated and Spatial Design) as well as new nomination categories for Design Agency and Network of the Year, that represent the ever-shifting nature of the creative landscape. The fact we’ve decided to recognise and celebrate the burgeoning impact of AI in the sector speaks volumes of our commitment to looking forward.

Michael Tomes, Founder of Creativepool, says: It is always such an inspiring and exciting time, seeing the shortlisted work and to the see the agencies, brands and individuals that have been included in the nomination lists.

This year we had well over 2,000 entries with the first round of shortlisting whittling this down to 630, just getting to this stage, each individual and company who takes part, should be very proud of the work that they have done. 

The Judging Panels

Top-level creatives and marketers from agencies and brands around the globe have joined the judging panels for the Creativepool Annual 2024, making up the ‘most’ influential panels yet. The collective features representatives from companies across the creative spectrum. Our panels include experts from brands such as TAG HEUER, Coca-Cola and IMAX and agencies like Grey, Media.Monks, VML and FCB.

See the full judging panel here.

People’s Choice

The Creativepool Annual is the only creative award allowing its entire online community to name a democratic winner through a People’s Choice vote. The People’s Choice winners will be showcased alongside the judges’ winners in the Annual 2024 book.

People’s Choice voting will open on 27th June and will close on the 11th July at 20:00GMT.

The Creative Industry’s ‘Most’ Award

The Creativepool Annual 2024 is the most useful, distributed, shared and collaborative awards competition in the creative sector. The title of the ‘most’ award reflects Creativepool’s commitment to innovation in the award space, championing diversity and true creative excellence over nepotism and cronyism. This year’s shortlist reflects these ideals and not only reinforces the changing landscape of the creative world, but acknowledges brand new emerging fields and innovative practices.

View the full shortlist here.


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