Covatic’s A-Type product for connected advertising will launch globally at the 2022 NAB Show

A-Type offers accurate audience insights without exposing personal data from users

Covatic, the UK-based provider of ID-less and privacy- first technology for broadcasters, has announced that it will launch its cutting-edge A-Type product globally at the 2022 NAB Show in Las Vegas, from April 23rd to April 27th.

A-Type is a private-by-design solution for cross-platform connected advertising and marketing that offers broadcasters 100% addressability and detailed, reliable audience segmentation, without tracking users.

The solution is future-proofed, simple, transparent, resilient to fraud and sustainable. It doesn’t require users to log in and it doesn’t record cookies, IDs or any other kind of personal data, making it GDPR, CCPA and Apple ATT safe. With expected revenue of U$1 trillion by the end of 2029, according to Ark Invest, the digital advertising industry is facing an increasingly stringent regulatory environment that is forcing it to adapt and change. A-Type addresses this challenge, empowering the publishing and media industry to deliver personalized digital services that respect and protect personal privacy.

“A-Type solves the challenges of an advertising ecosystem in which user privacy is presented as a big concern. We are thrilled to launch this product to a global audience at one of the most important trade shows in the world. We will introduce all the advantages that A-Type offers to both advertisers and consumers”, said Nick Pinks, CEO at Covatic.

Using Covatic’s on-device approach to allocate groups of users into both standard and bespoke segments, advertisers can be reassured that audience insights aren’t misattributed, while consumers can trust their information won’t be bought, sold and shared over the internet.

Members of the press can request individual press appointments with Covatic’s spokespersons at stand N1732 or using the contact details at the bottom.


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