Beeble’s SwitchX brings controllable generative video to the VFX workflow

Beeble, the VFX relighting platform, announces SwitchX, a breakthrough generative video capability that allows artists to change the lighting, background, props, costumes, and on-screen world of a video, while keeping the subject consistent, recognizable, and intact.

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Production-ready controllable video generation

Unlike many generative video tools that introduce drift and inconsistency, SwitchX was built around controllability. The core idea is simple: switch anything except what matters.

With SwitchX, artists can:

• Transport a subject into a completely new environment for a music video or campaign.
• Turn an everyday room into a professional podcast or studio setup.
• Dramatically relight a scene to shift mood, time of day, or genre.
• Modify props, costumes, or set elements with physically correct light interaction.

How it works

Users upload a video or image to the Beeble cloud app. SwitchX automatically detects the main subject, with an interactive masking tool available for precise control. Next, they add a reference image to visually define the desired scene, including lighting, background, and props. Finally, generate. SwitchX analyzes the original footage frame by frame and pixel by pixel, using that data to strictly guide the generation process and ensure consistency.

In just 5 minutes, SwitchX can produce a crisp 2K video with new lighting, background, shadows, and camera perspective, while preserving key details such as identity, facial characteristics, and audio sync.

“The core idea is simple: switch anything except what matters,” said Hoon Kim, Founder and CEO of Beeble. “In any production, controllability and production-ready quality are everything; that’s why SwitchX is a massive breakthrough in video generation AI, and a definitive step toward the future of content creation.”

SwitchX is now available on the Beeble cloud app. To try it, visit: beeble.ai/research/switchx.

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