Claudia Souza of ASG

ASG Hires Claudia Souza as Cloud Revenue Officer

The company also expands their Virtual Production Control Room initiative.

Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, today announced Claudia Souza joined the company last month as Cloud Revenue Officer. She will lead the company’s cloud-based live production business operations, including sales efforts for ASG’s new Virtual Production Control Room (VPCR) a cloud-based live production platform for broadcast-quality live event coverage.

Prior to joining ASG, Souza was part of the leadership team of Grass Valley’s Advanced Technology Division, in which Souza spearheaded the commercial launch of Grass Valley’s GV Media Universe, a leader in cloud transformation for Media and Entertainment. As Director of Global Business Development and Solution Architecture, she played a key role in developing and implementing go-to-market plans for the company’s new cloud-based business model, putting in place all processes and procedures for this new initiative, including establishing Grass Valley’s GVMU Advanced Channel Partner program. Previously, she spent 13 years at Sony Electronics in various roles, her last as Global Business Development Manager, where she spearheaded a worldwide systems integration initiative focused on M&E.

“I literally can’t think of anyone more qualified to lead our cloud business than Claudia. With her experience in developing cloud-based production solutions, she can help us maximize the potential of our VPCR,” said Dave Van Hoy, President of ASG. “Cloud business models can be quite different than traditional capital expenditures. Claudia will help educate the ASG team on how to execute these new models, plus develop partnerships with more vendors and expand our client base.”

Her main objective at ASG will be to expand and implement a successful business model for VPCR. “In a broad sense, my experience is in turning leading edge technology into a thriving business,” she said. “Everyone focuses on attention-grabbing innovation, and that’s wonderful, but the business side is just as important. Without the right processes and teams in place to support it, that initiative won’t prosper. ASG’s done an amazing job so far with VPCR. I’m here to take it to the next level.”

Finding the sweet spot for that transition to cloud-based operations will be her main objective at ASG. “Many media and entertainment companies are interested in the cloud,” she added, “but they’re still working on figuring out how it fits into their future. I look forward to helping customers find the most effective ways to leverage the cloud within their unique environments.”

Souza is based in Seattle. Contact her via email at


Enjoying the news? Sign up now for the Creative COW Newsletter!

Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, a first and last name, and let us know what you’d like to see more of in the message!


We use anonymous cookies to give you the best experience we can.
Our Privacy policy | GDPR Policy