Adobe Pro Video at IBC 2022: Let the work flow
Since the beginning, Adobe has been at the forefront of developing entirely new cloud-based workflows to enable creativity. Between our Creative Cloud applications, our third-party partnerships and integrations, and the recent acquisition of Frame.io, the building blocks that connect the entire video creation process from camera capture to final delivery are production-ready and available now. During IBC 2022, visitors to the Adobe booth (located in Hall 7 at 7.B35) can see all of these technologies in action, including Camera to Cloud, Team Projects in Premiere Pro and After Effects, Frame.io review and approval, and more. Together, these tools form the most flexible, collaborative, and efficient ecosystem available today.
Every video starts with a camera, and with Camera to Cloud, Adobe sets the stage for everything that follows, allowing production and post-production teams to work together in real time with collaborators located anywhere in the world. At IBC, we’ll demo new Camera to Cloud integrations, including Atomos Zato Connect, Teradek Serv Micro, and Teradek Prism Flex. Beyond that, a new integration between Camera to Cloud powered by Frame.io, and Mo-Sys, an award-winning manufacturer of virtual production solutions, enables video professionals to now see their visual effects scenes come to life in Frame.io as they’re being shot on-set.
Showcasing Premiere Pro
With camera files in Premiere Pro, editors can start right away — even while production is still taking place. Time-saving new Premiere Pro innovations now include Speech to Text and a comprehensive captioning toolset, along with Auto Color for fast first-pass color correction, and Remix for intelligently retiming music. Recent updates include titling refinements, GPU-acceleration for effects, and improved Audio Ducking controls. Taken all together, Premiere Pro gives editors a highly flexible, extensible post-production platform, including interoperability with Adobe applications and an enormous ecosystem of third-party integrations. And with over 60 specific performance improvements in the past two years, editing on modern Windows and Mac systems is even faster and more reliable.
After Effects integrations
Key to countless creative workflows, the After Effects integration empowers video professionals with an incredibly versatile toolset for motion graphics and visual effects. Artists can craft customizable Motion Graphics templates for use in Premiere Pro, and for collaborative, cloud-based production pipelines, Team Projects allows Premiere Pro and After Effects users to work together on the same project files.
In the past year, After Effects users have experienced significant performance improvements — up to 4x faster rendering — with the new Multi-Frame Rendering architecture and native support for Apple silicon. User-requested features, such as 3D Extended Viewer have been added, and now new Keyframe Color Labels, which helps motion designers quickly identify specific portions of an animation.
New in Frame.io
Frame.io, now integrated with Premiere Pro and After Effects and included with Creative Cloud membership, enables super-fast file sharing and real-time review and approval. Media is now available in the place each user needs it to be, whether that’s on a smart phone or a high-end workstation, regardless of their physical location. Leaving frame-accurate comments and annotations directly on the video lets editors and stakeholders work together closely as projects are shaped and finalized. With Frame.io and Adobe pro video tools, collaborators can now work together, in real time, from camera capture to final delivery without having to leave the cloud.
The Adobe video ecosystem
Over 100 Adobe Video Partners are also exhibiting at IBC 2022, presenting deeply integrated solutions, optimized for Premiere Pro and After Effects. At the Adobe booth, Dave Helmly, from the Adobe Pro Video team will present “The tools you need for a cloud-savvy workflow,” highlighting how Adobe’s partners are helping to transform the creative process.
An impressive line-up of presenters will be speaking at the Adobe booth, illustrating the impact of the Adobe tools with real-world case studies:
- Tom Frenette, from the Golden State Warriors video production team will show how they used Camera to Cloud to create HDR content during the team’s 2022 NAB championship.
- Steven König and Markus Goles from ProSiebenSat.1 will present their Frame.io and Adobe workflow for “The Voice of Germany” singing competition TV show.
- VFX supervisor Peter Eszenyi will demo his recent work on The Matrix: Resurrections using After Effects and Adobe Substance 3D Painter.
- The teams from Qvest and MediaCorp will share how they transitioned South East Asia’s largest news broadcaster to a cloud-based Adobe workflow.
- Meet the team behind “The Real Cannonball Run” and hear how cloud services provider, base, used an all-Adobe cloud workflow to create the feature documentary.
- Edit Cloud makes scalable pay-as-you go editing with Adobe Premiere Pro available to brands, broadcasters, and post houses. Simon Green and Ashley Hall explain how it works.
When work happens in parallel, the whole creative process is elevated. Instead of sequential, compartmentalized steps, production becomes fluid, efficient, and inherently collaborative. Production teams have options every step of the way and can respond in the moment, establishing a collaborative dynamic that continues until the project is delivered. That’s how Adobe helps work flow.
See Adobe in Hall 7 at booth 7.B35 during IBC in Amsterdam, September 9-12, 2022, or watch the livestreams.
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