Actually Useful AI Video Effects Explained

There are so many AI video generator tools out there, and while some of them are gimmicks, others are proving to become a more useful part of the entire creative process. In this video we explore some AI tools that are actually useful and interesting.

We invited Brian Sanford (Director of Post Production at Versus Studio) to talk about how they’ve used AI in their commercial work. There is still a lot of compositing and knowledge involved when it comes to creating video, AI is just one small part in it.

Brian demonstrates the power of AI as a hands-on tool for skilled artists rather than a “one-click” fix. This tutorial is a compelling step-by-step resource that aims to demystify AI for creatives. It showcases how, with the right guidance, AI can become a creative enhancer rather than a shortcut, integrating smoothly with traditional production processes.

We highlight how these methods debunk the myth that AI is merely about “text prompts”— talent and artistry are still at the heart of every frame. The episode is packed with practical ways creatives can integrate AI tools into their existing video editing workflow.

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