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Awards for Corporate Videos
We’ve recently completed an industrial for a corporate client who would like to have a little recognition for the content. Mostly because this would help legitimize it a bit with the intended audience. Can anyone suggest awards I can submit it for? It’s a solid video, shot on RED, good location work etc.
thanks,
NoahCheck out my book: RED: The Ultimate Guide to Using the Revolutionary Camera!. Unlock the secrets of the 24p, HD and Final Cut Studio.
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16 Replies
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Tellys are good for this. You can try for local Emmy’s as well, or for Hugos, but those will cost a lot to enter and have very strict criteria.
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I think the Aurora Awards are a good one as well. However, they are considered less prestigious then a Telly.
Check out the TV Show Open I did.
Check out my DVD Money Making Graphics & Effects for Final Cut Studio 2
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Uh,
Prestegious? Well, Uh, if you say so. But I don’t think any of the “for profit” awards where the award fee is a profit generator for the company hosting said awards has much of anything to do with production quality.
Research any of these “pay to play” awards. None of them have any real objective standards posted as to what constitutes quality or why one submission is chosen over another (presuming that some submitters actually “lose” to others for reasons other than a subjective single judges “whim.” Also troubling is that in the years when I looked into them, they never seemed to have published panels of who was doing said “judging” – you know, recognizable names with verifiable industry expertise, perhaps? That would be nice, don’t you think?
I see them largely as “purchased” awards. Nothing more.
In fact, tell you what. Go online and find a really spiffy trophy or plaque. Have it engraved with something really laudatory about your production efforts. Send it to me with an extra $100 and I’ll return it to you as a certified “Billy” award! You’ll probably save money and get a much more impressive award!
Just my opinion, and as such, worth precisely what you paid for it.
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Bill,
Looks like you don’t like the Emmy Award. The Regional emmy for your home state will cost about $145 buck to enter for non-members. And they don’t post judges names like the Telly Award do. Plus they don’t tell you why someone won, other then the judges felt they where worthy of the award. It’s funny, I’ve never heard an Emmy refereed to as a “purchased” award.Check out the TV Show Open I did.
Check out my DVD Money Making Graphics & Effects for Final Cut Studio 2
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OK, maybe it’s as simple as this.
I’ve never known intermediate or below level work be granted an EMMY. Regional or otherwise.
I’ve known MULTIPLE examples of work that even the PRODUCERS would agree was done earlier in their careers and that makes them CRINGE now – that resulted in yet another TELLY on the shelf.
Now, I’m going to moderate this with saying that all this happened back maybe 10 or 15 years ago, when I briefly thought about entering work in the “contest” – and discussed it with some peers.
Even those holding the awards held the opinion that it was as much pay for play as it was an objective qualitative standards based process.
Maybe it’s different today.
I know a LOT of people who hang here have TELLYS on the shelf.
So what’s YOUR opinion TELLY holders.
Looking back, was the award for objective quality judged against real industry standards. Or did you pay the money, and get the award for OK work as you judge it from your professional standards as they exist today?
Or put simply, does TELLY signify “outstanding, absolutely top-of-the-class award-worthy work when compared to all others” – to you? Cuz that’s what any trophy’s supposed to come for, right?
Truly curious.
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If you are only “buying” an award, I would challenge you to submit your worst work you have done this year and claim your Telly trophy. Let me know how that works out for you. The Telly Awards receives in excess of 14,000 entries each year. Approximately 7 to 10% of entrants are chosen as Silver Telly Award winners. When you consider that entrants submit only their very best work as well as the extremely high number of entrants, this number should show that you just can’t buy the award.
Check out the TV Show Open I did.
Check out my DVD Money Making Graphics & Effects for Final Cut Studio 2
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The site itself indicates that “7-10 percent of over 13,000 entries receive Silver awards. And 18-25% receive Bronze awards.
SO …. more than one out of 4 entries “wins” an award. Or perhaps ONE IN THREE!
What a contest!
Plus, with 14,000 plus entries – you’ve got to wonder how the judges manage to sit down and rate EACH ONE on their 9 point sheet.
Look, I’m sorry, but I can’t image a system that rationally churns through that much raw footage and comes out with anything approaching a list of 1400 “winners” with any meaningful analysis of whether tape 872 is better or worse than tape 1,109. I’m very skeptical that this can be done.
So it’s a raw numbers game at best. And that means the 1400 “Silver” winners are, at BEST – the result of a game effort on the part of an overworked small group of people who must be wading through all the dreck (the 2/3rds of NOT winners!) for what? For supporting the industry? Bull. They do it because they make MONEY at it. And if it’s a contest where the people at the top make more money when they give out MORE awards, then the judging has to be above reproach. And how can that be with 14,000 entrants per year and god knows HOW many hours of viewing and winnowing required to make a sensible assessment of relative merit?
Look, there’s nothing wrong with seeking an award for your good work.
And selling award trophys is an defensible business.
I just can’t figure out how MERIT can be fairly figured in a BUSINESS model that has at it’s core, financial success based on mass participation – and who gives out way more than a thousand “outstanding” prizes every year.
YMMV.
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Bill, this is my last post in this thread. It is obvious that no matter what I write you will never change your mind on this subject and I don’t think anything you write will change my mind. The fact is, you had a bunch of reasons why the Tellys and other awards suck ( your first post ), that quickly went away when you found out the Emmys act the same way.
I’m happy you and others don’t submit to any awards. If you and I are going after the same client, the big trophy case with impressive looking shiny things can give me an advantage over you. The whole reason this conversation was started was over seeking PR.
[Bill] I see them largely as “purchased” awards. Nothing more.
Could you imagine going to the local fast food restaurant and only getting your food you payed for 1 out of 2 times. I’m not a mathematician, but I think you are purchasing air as opposed to food. Meaning, you are not purchasing food. aka, you can’t just purchase a Telly award. I’m still excited to hear about what happened when you submitted your worst video you have done this year to the Tellys.
[Bill] The site itself indicates that “7-10 percent of over 13,000 entries receive Silver awards. And 18-25% receive Bronze awards. SO …. more than one out of 4 entries “wins” an award. Or perhaps ONE IN THREE! What a contest!
As I said, people only submit their best stuff. You are implying that everyone is submitting crap. If you only submit the best video you did this whole year wouldn’t you expect for it to win. The Tellys do European Style Judging, meaning, a bar is set and anyone who can jump over it wins. Meaning, all the crapy video shouldn’t win. Bill, before you say this is stupid, read the guidelines for your regional Emmy. Page 6 on the one I have says this,” Non-competitive judging: Entries are judged against a standard of excellence and do not compete against each other. There may be one award, more than one award or no award given in each category.
[Bill] Plus, with 14,000 plus entries – you’ve got to wonder how the judges manage to sit down and rate EACH ONE on their 9 point sheet.
What are you talking about. You think the same judges panel watches every video? The Tellys have multiple judges panels. Just like the Emmys. Read page 6 on Judging Procedures for the Emmys. They have multiple panels of judges so a panel only has to watch a small number of the entries submitted.
[Bill] They do it because they make MONEY at it.
Yes, I work for money as well. I hope most of us do. Does that some how make the video I do not good. I’m sure the fee to enter the Emmys, which is more then the Tellys and the fee for an extra trophy that is $300 dollars and the fee for the Plaque that is $125 – $100 and the fee for a production certificate that is $25 represents the true cost of those items and that the NATAS doesn’t make any money at all.
Lastly, Noah asked where he could submit an Industrial/corporate video. Those are not eligible for the Emmy, an award you feel has merit. Why don’t you help him out and answer the question with some names of competitions that have merit that he can submit his video to, since you feel my answer sucks.
As I said, this is my last post so feel free to write whatever you want knowing that you have the last word. Bill, I sincerely wish you the best of luck in all of your endeavors.
Check out the TV Show Open I did.
Check out my DVD Money Making Graphics & Effects for Final Cut Studio 2
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We have a few Cine Golden Eagle awards displayed in our lobby for work done in the early 90’s. They do look cool. But you need to define why you want to enter a contest.
If you happen to win, and can get some local press, that could be good for business.
If you want some trophies to display, go for it.
I think a better solution is to display positive feedback from clients for the work you did for them.We use a few testimonials from customers in our marketing. Years ago I did a series of videos on prevention of scald injuries in children. I got a nice letter from the NY State Commissioner of public Health thanking me for my efforts. That is much nicer than an award, in my opinion.
Occasionally I get copied on an email from a client in which my name or company is mentioned in a positive way – that’s better than an award.
Word of mouth gets around, and non-clients hear good things that we have done for our clients, and these other companies call us wanting to be clients too. That’s much better than an award.Granted, if the client wants to enter a contest, they are welcome to do so.
Above all else, know that the work you do for others is as good as you can make it, and that you are getting paid to do this good work. If a client wants recognition for your work, then that is bonus.
Mike Cohen
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I was going to keep quiet about the whole thing since I’ve said all I wanted to.
But I had to laugh today when my mailbox held a nice 4 color glossy brochure calling for entries for the…
2009 AVA awards!
Presented by the most prestigious professional group I’ve never heard of in a 30-year career in and around marketing. (Which in itself, says nothing about legitimacy, just perhaps about my sheltered career?)
And I’ve got to say that these babies look more ‘professional” than some of their competitors.
(sleek female figure on a round “tiered” base holding skyward a shiny disc – just like the “famous” awards!)The price sheet shows $60 per entry plus $25 for a “membership” – the only troubling thing is that it notes that yep, you’ve got to pony up separate for the 13″ statuette complete with “piano finished hardwood base.” And no price is given in the brochure for that. (Perhaps hoping that the rosy glow of “winner-hood” counteracts some of the sticker shock? Dunno.
But still, an awards an award. Right? And these folks in Arlington TX sound like they’ve got some nice shiny hardware available.
Probably a lot actually, since they also run something called the MarCom awards (Marketing communications?) and another one called the Hermes Creative Awards for… well… creative people, I guess.
So gentlemen, start your checkbooks!
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