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AJA & Avid in Bed
FCP, It’s do or die now.
AJA Video Systems, a leading manufacturer of professional video interface and conversion solutions, today announced support for Io Express in Avid Media Composer 5.5 and Avid NewsCutter 9.5. AJA Io Express delivers a portable, cost-effective video I/O solution offering high quality HD/SD capture, monitoring and output in Avid Media Composer 5.5.
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33 Replies
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Yes, Indeed…
E=MC2+/-2db
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I wouldn’t say that AJA is abandoning Apple, but simply spreading it’s base out a little wider. If less editors are going with FCP or changing over to a different platform due to Apple’s lack of response in the Pro Apps division, who could blame AJA for covering their butts and expanding their market?
E=MC2+/-2db
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I don’t see why this is such a big deal?
Okay, so AJA finally stepped up to the plate with hardware to compete against the Matrox MXO2 line, and Avid doesn’t appear as though they’ll hamstring it to keep it from acting as capture device.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
A forum host of Creative COW’s Business & Marketing and Apple Final Cut Pro forums. Formerly host of the Apple Final Cut Basics, Indie Film & Documentary, and Film History & Appreciations forums.
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Avid has been using Aja’s Zena (now Kona) card in the DS for years. Avid most likely wrote their own I/O via the SDK in that case.
John Heagy
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[John Kaley] “FCP, It’s do or die now.”
Exaggeration.
It was do or die for FCP a long time ago 🙂
Russ
Russell Lasson
Colorist/Digital Cinema Specialist
Color Mill
Salt Lake City, UT
http://www.colormill.net -
Another gloom and doom post. Of course.
AJA is smart…as Matrox was. The larger the user base, the more money they make. Avid is smart…lure more people back by making the hardware options cheaper. The biggest stumbling block for going to Avid is the price tag on the low end Avid hardware, the MOJO DX. At $8000, with far less capabilities than the highest end FCP card (AJA Kona 3) that is less than HALF of that price…it makes it difficult to justify.
But now, with $1000 hardware that captures and outputs…it makes it very attractive to switch. Avid wins, AJA wins.
But FCP isn’t going anywhere. They are working on a new version…they have said this more than once. And it is taking so long because they are most likely doing major things, according to a few very reputable people making very educated guesses. And Apple said they aren’t stopping.
Apple is doing…So is Avid. They are just less secret. BUT, Avid still is pretty old code. There are very few plugins made for them because the software is old…based on old old code. There are still many cases where I’d use FCP over Avid. But, now there are more and more reasons I’d use Avid over FCP.
With this hardware now available on both…it makes it a lot easier to use both.
Shane
GETTING ORGANIZED WITH FINAL CUT PRO DVD…don’t miss it.
Read my blog, Little Frog in High Def -
[John Kaley] “FCP, It’s do or die now.”
Um, AJA has been the Avid OEM video board for years now. Where was your doom and gloom post when that first happened? So this is really not a big deal of an announcement.
You cannot use the AJA Kona board with Avid right now. That is only reserved for the AJA OEM board with the Avid DS (it’s essentially the AJA Kona board) so they are not abandoning their strategy of overpaying for their own branded hardware. Until that happens, they will continue to not gain back as much market share as they could if the fully opened up the software to 3rd party cards.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative MediaRegister now for our Open House March 5
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The IO Express is a low cost solution. If an editor wants uncompresed and all that it demands (large raid), then they need to settle on the larger, beefier hardware.
Shane
GETTING ORGANIZED WITH FINAL CUT PRO DVD…don’t miss it.
Read my blog, Little Frog in High Def -
John,
“FCP, It’s do or die now”I don’t know, I’m just not feelin’ the vibe. I’m not one of those pining for a new FCP version, or overly worried about what is going on with The Steve. What I have now does what I need it to do. Maybe I’m just to dumb to know what I’m missing…
Scott Sheriff
Director
https://www.sstdigitalmedia.comI have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed… -
I’ve said it before, I’ll say it again.
I cant wait for Final Cut Awesome.
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