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  • Posted by Nate Stephens on March 17, 2008 at 6:10 pm

    “Introducing New Thinking from Avid”

    Did you all get you email from Avid today????

    Lower prices, better customer service, rehabbed online user community…

    Yeah, I know it is Avid…… But hey Apple needs a little shove once in awhile…

    Dylan Reeve replied 18 years, 2 months ago 8 Members · 8 Replies
  • 8 Replies
  • David Roth weiss

    March 17, 2008 at 6:24 pm

    Now that’s what I call a responsive company. Their customers clamoured for change and Avid responded. And it only took fourteen years. Wow, that’s customer oriented company if there ever was one.

    David Roth Weiss
    Director/Editor
    David Weiss Productions, Inc.
    Los Angeles

    POST-PRODUCTION WITHOUT THE USUAL INSANITY ™

    A forum host of Creative COW’s Business & Marketing, and Indie Film & Documentary forums.

  • Kevin Monahan

    March 17, 2008 at 6:32 pm

    ’bout time they killed Xpress Pro. MC price needs to come down even lower IMNSHO, to compete with FCS. FCS needs to come down a few hundred bones in response.

    Kevin Monahan
    Take My FCP Master’s Workshop!
    fcpworld.com
    Pres. SF Cutters

  • Walter Biscardi

    March 17, 2008 at 6:35 pm

    [Nate Stephens] “”Introducing New Thinking from Avid”

    Did you all get you email from Avid today????”

    I got them so often for the past three months I finally blocked their account.

    Walter Biscardi, Jr.
    Biscardi Creative Media
    HD and SD Production for Broadcast and Independent Productions.

    STOP STARING AND START GRADING WITH APPLE COLOR Apple Color Training DVD available now!
    Read my Blog!
    View Walter Biscardi's profile on LinkedIn

  • Shane Ross

    March 17, 2008 at 6:41 pm

    Avid is ALWAYS slow in listening to their customers…if they BOTHER to listen to their customers. For a while we put up with it because, well, they were they ONLY show in town. Glad to see that FCP has a big enough impact to shake them to their senses. I like the Avid software, I DON’T like their sales people, and their tech support has been the joke of the industry. They FINALLY have user forums for peer support, only after Apple has being doing this for 4 years? And the Cow now for 2 or 3?

    I hope this is a new path they are taking…listening to the end users.

    Shane

    GETTING ORGANIZED WITH FINAL CUT PRO DVD now for sale!
    http://www.LFHD.net
    Read my blog!

  • Michael Alberts

    March 17, 2008 at 6:45 pm

    I’ve purchased four Avid systems over the past 15 years. They all exist as Avid Meridien 9000’s now. Does Avid EVER send me anything? No. I don’t matter to them. We’ll see if this “new” Avid changes anything.

    Our Avid days are long behind us. We find FCP to be more intuitive and versatile than any of our Avid’s ever were. While we were doing 10 bit uncompressed and compressed HD on FCP five years ago it was just a promise from Avid. We plan on letting our Meridiens die a slow and painful death on the rental market.

    Michael Alberts
    Ambidextrous Productions, Inc.
    http://www.ambidextrous.net

  • Michael Hancock

    March 17, 2008 at 6:54 pm

    [Shane Ross] “They FINALLY have user forums for peer support, only after Apple has being doing this for 4 years? And the Cow now for 2 or 3?”

    Um, I was reading the Avid forums in 2004, and they had been around a while. I think they started them because their tech support was so bad, it was easier just to let other editors field the questions. Or other editors actually knew the answers.

    It is nice to see them responding to FCPs massive inroads. Hopefully it will continue the competition between everybody, because when these companies compete–we typically win.

    Michael.

  • Walter Biscardi

    March 17, 2008 at 7:19 pm

    [Michael Hancock] “Hopefully it will continue the competition between everybody, because when these companies compete–we typically win.”

    Amen to that.

    Walter Biscardi, Jr.
    Biscardi Creative Media
    HD and SD Production for Broadcast and Independent Productions.

    STOP STARING AND START GRADING WITH APPLE COLOR Apple Color Training DVD available now!
    Read my Blog!
    View Walter Biscardi's profile on LinkedIn

  • Dylan Reeve

    March 17, 2008 at 9:05 pm

    The price probably isn’t bad.

    What I’d like to see Apple do is look at some of the basic functionality of FCP… I still think they could do a whole lot better in terms of media management and basic capture and output stuff. To my mind, those are the area where Avid still kicks FCP around the park.

    On my mostly-Avid part of the world those are by far the biggest criticisms of FCP from editors and post houses alike.

    Avid has certainly not been the most responsive to the customer demands, but they claim they’re going to change… Time will tell I guess.

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