Simple. Just bring your logo into AE, then play around with the Layer Styles on your logo layer, using emboss, shadows, etc., until you like what you see. Then, depending on whether you’re applying it in AE or PPro, play around with transparency and maybe various compositing modes until you like what you see. Do this with a couple of clips, one with lots of whites, one with lots of blacks, so you can be sure it will work on any clip. I say “maybe” on compositing modes, because you want this to be a brainless operation once you get what you like; compositing modes might have you fiddling around to get it “just right”, whereas transparency and layer styles will just work, every time, once you get it dialed in.
You could also do this in Photoshop, using styles, and get essentially the same results. The Adobe Exchange has a huge array of free layer styles for PS, one of which will do the trick without any fiddling around, but you won’t have learned anything because you’re using a preset. Have fun!
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com