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Most awesome commercial this week
Mini-doc followed bytm he spot:
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10 Replies
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wow
by comparison, the beer spot I just worked in which a poor stunt man was levelled by a poodle behind the wheel somehow falls flat now:
https://www.youtube.com/watch?v=H-tULjyrXUc
lol
Prius planting people FTW. Drunken dogs driving FTL.
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Love the waterfall at 4:19
Steve
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Grinner, I thought this car thing was a Moddin’ Art outtakes clip of your attempts at “drifting”:-P
As a marketing tool, the Prius stuff is going to make Patra Haden a very rich lady, I think. I wound up downloading 4 of her songs last night. She does a killer acapella version of the Beach Boy’s “God Only Knows”, where she’s not just doubling all the harmony vocals, but all the instruments as well. Really pretty. ALso check out her cover of Coldplay’s “Yellow” or her cover of the complete “The Who Sells Out” album.
Her cover of Journey’s “Don’t Stop Believeing” is rather, um amusing. Starts out awesome, then gets kinda Bill Shatner in the middle.
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It’s amazing how many items are hopping on the “green” bandwagon, from cars that get less mpg than a Datsun in the 70s to a plastic electronic device.
It’s really not unlike a beer advertising as healthy.
lol
Some advertisers are convenced they lead consumers or can fool them. It’s why so many agencies are so temporary. -
[Steve Kownacki] “Love the waterfall at 4:19”
And did you notice the single guys in silver, down-river from the waterfall, representing jumping fish?
This kind of detail level is what makes ti fun to watch a spot again and again, you glimpse new things in it every time. That, the marketers hope, translates to the actual sales message getting thru the clutter and embedding iteslf in t he consumer’s subconscious.
Breaking our learned filters against commercials is the key to any good spot. You can usually do it with humor, sometimes with real drama, and sometimes, just with plain ART. Like these spots.
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So are you going to buy the product …?!
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Not on impulse, no, obviously… but it will stay top-of-mind, so in a conversation with somebody about buying a car, it is going to come up. On such gossamer threads of possibility, mighty marketing empires are forged.
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Probably not. But I’m thinking about being a tree for Halloween.
Steve
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I had wondered how they did this spot – it is amazing. It is also what separates Honda from GM. The whole approach to advertising. GM advertises objects. Honda advertises emotions.
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I saw a Lowe’s spot yesterday that had me chomping at the bit to say how genius it is. The spot is for Lowe’s and they are playing at how everyone is stuggling financialy. So they show a shot of their name on the building “Lowe’s” and then super-impose (sp) a T at the end of their name, to spell Lowest, as in lowest prices. They use a push broom, a car air freshener, and other items that look like T’s. Now I don’t know who in the chain came up with the idea, but it strikes as so simple it’s awesome.
“Life’s a pitch and then you buy.”
-Billy Mays
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