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Tim Cook says Apple “will do more in the pro area”
https://9to5mac.com/2017/02/28/apple-annual-shareholders-meeting/
Cook also hinted at Apple’s product pipeline by promising Apple will “do more in the pro area.” Cook called out the creative field as especially important to Apple while pushing back against the notion that Apple is too consumer focused now. “Don’t think that something we’ve done or something we’re doing that isn’t visible yet is a signal that our priorities are elsewhere.”
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35 Replies
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Oops. I see that Steve posted a similar story a few minutes before me.
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Well, they have great products in FCPX, Motion, Logic and Compressor. Now, who could they get to integrate all them? Wes? Hmmmm….
😉
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Scott Witthaus] “Well, they have great products in FCPX, Motion, Logic and Compressor. Now, who could they get to integrate all them? Wes? Hmmmm….”
Of course, this raises the specter of an Adobe-like sprawl of tabs and parameters, or Avid-like modes, or both. There’s also the issue that there really aren’t many people using more than one of them on a regular basis, surely no more than a handful of people who are using more than a couple of them on a regular basis — and by “regular basis”, I mean enough to warrant Apple undertaking a gargantuan effort that might not result in any benefits at all for 90-whatever-percent of the people who’ll use it before the sun goes nova.
Or heck, maybe just a new Send To button is all it’ll take. ????
So here’s my question to you all: what do you WANT Apple to do? What would it look like if Apple was doing more in the pro area?
For some folks, the question is rhetorical, if not clueless: “Apple is already doing everything they need to be doing, as you will see revealed in the fullness of time.” Presumably starting at the FCPWORKS suite at NAB. ????
For everyone else, I’d love some specifics. Features, products, hardware, software, customer communication, third-party partnerships, adoption of industry standards — name it. The sky’s the limit.
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[Tim Wilson] “So here’s my question to you all: what do you WANT Apple to do?”
First of all, they need to round up those responsible for “designing” the UIs for FCP X 10.3 and Motion 5.3 and they need to put them to work on tasks better suited to their talents, like maybe mopping the floors.
Spot the schoolboy design errors here. You should be able to see at least five. Experts will be able to spot many more.
Simon Ubsdell
tokyo productions
hawaiki -
[Simon Ubsdell] “First of all, they need to round up those responsible for “designing” the UIs for FCP X 10.3 and Motion 5.3 and they need to put them to work on tasks better suited to their talents, like maybe mopping the floors.”
Ouch!
Just a thread or two down, the FCPX UI is being hailed as a paragon of design, a triumph of simplicity, clarity and consistency. How much change do you want to see?
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
[Simon Ubsdell] “Spot the schoolboy design errors here. You should be able to see at least five. Experts will be able to spot many more.
“I have to admit I’m not seeing any. Icons seem unnecessary, but other than that?
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Brett Sherman
One Man Band (If it\’s video related I\’ll do it!)
I work for an institution that probably does not want to be associated with my babblings here. -
I was only planning on giving half a point for that. but since you’re always such a lovely guy I’ll award you a full point.
But – and the interns working on this at Apple seem never to have been taught this – aesthetics does not come at the top of the list of considerations in UI design.
Simon Ubsdell
tokyo productions
hawaiki -
[Simon Ubsdell] ” was only planning on giving half a point for that. but since you’re always such a lovely guy I’ll award you a full point.”
????
I’d still love to hear more from your list of schoolboy design errors, Simon. Not having designed many schoolboys myself, I’m not sure where to begin looking.
As for the rest of you, surely you have SOME thoughts on what it would mean for Apple to “do more” for professionals. Here’s your chance to rave, rant, and stay on topic, all at the same time! The anticipation is almost too much to bear!
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[Tim Wilson] “I’d still love to hear more from your list of schoolboy design errors”
Far too many to go into in any detail but let’s go for an obvious one – keyframes.
Why would you deviate from convention and position the keyframe navigation buttons both off to one side of the keyframe button itself rather than on either side of it?
Why would you choose the make the nav buttons and the keyframe buttons the identical size, shape and colour?
Why would you make the colour hard to read?
Why would you not follow convention and have the keyframe button change colour on a keyframe to highlight its state?
These are all terrible decisions with absolutely no decent rationale whatsoever. Novelty for novelty’s sake, aesthetics over function, and deeply misguided and amateurish aesthetics at that.
And that’s just one set of errors among many. One misjudgement of this kind is forgivable, but when they’re piled up so high you can’t see over the top of them, it’s just rank incompetence.
But come on, this is a competition. I’m not giving away all the answers!
Hint: Look at the use of space, look at alignment, look at legibility … etc, etc.
Simon Ubsdell
tokyo productions
hawaiki -
[Simon Ubsdell] “Why would you not follow convention and have the keyframe button change colour on a keyframe to highlight its state?”
Are you saying that the keyframe buttons NEVER change state? Also what is the minimum and maximum values for the scale transforms… the sliders are about 25% to the left, but the displayed value is 100.0%. Are the values on the right scrubbable text, they don’t look interactive… and the rotation (knob?), I haven’t seen that before, every other software application I’ve ever used utilizes sliders, scrubbable text or direct input boxes, the knob is weird (IMO). I also think it’s strange to have a separate slider for uniform scale, a checkbox to link and unlink scale seems more elegant – just my opinion though. Lastly, is 0,0 really the default anchor point for objects in FCPX… or is it because you don’t have an object selected (in the screenshot?)
Shawn
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