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Apple original content
With the buzz about possible original Apple content coming down the pike, you gotta wonder whether the post teams for such shows would be “encouraged” to use Apple hardware and specifically FCPX.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
24 Replies
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I assume they’ll require ProRes delivery.
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
It will be part of the show! A “Silicon Valley” (HBO)-type comedy, about a band of Apple employees who are secretly tired of working for a watches & phone “bling” company – so they start a skunkworks project, to make something Insanely Great, which is the name of the show. Their insight: “It’s not hardware. It’s the content, stupid!” They come up with Apple TV, which is short bits of web-cast inspirational content, of the type Apple’s ad agencies have turned out from the beginning, from the 1984 spot to the Think Different campaign to the Maya Angelou poetry reading. They cut their bits on X, and the show itself is cut on X of course. Except for a guest episode that Walter Murch cuts on his old copy of Legacy!
Doug D
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[Oliver Peters] ” you gotta wonder whether the post teams for such shows would be “encouraged” to use Apple hardware and specifically FCPX.”
If the check is big enough, the production company will make that happen.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Apple seems to be fragmenting and remixing in some odd configurations.
There’s iTunes movies which are rentals or purchases.
There’s the ability to buy songs.
There’s the music subscriptions.
Now they’ll be original video content with the music subscriptions.
Then there’s AppleTV where you can get a pot-pourri of other services.
This is a very messy ecosystem IMHO.
Granted there’s probably seriously contract issues to sort through.I’d really want a single elegant subscription service at least for all Apple’s services.
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[Craig Seeman] “Apple seems to be fragmenting and remixing in some odd configurations.
There’s iTunes movies which are rentals or purchases.
There’s the ability to buy songs.
There’s the music subscriptions.
Now they’ll be original video content with the music subscriptions.
Then there’s AppleTV where you can get a pot-pourri of other services.
This is a very messy ecosystem IMHO.
Granted there’s probably seriously contract issues to sort through.I’d really want a single elegant subscription service at least for all Apple’s services.”
Why wait for Apple, you can get this from Amazon today. ☺
Shawn
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[Shawn Miller] “Why wait for Apple, you can get this from Amazon today. ☺”
Why heck, I can order the Mac, the TV, the snacks, the dishes to serve them in, while I watch the movies and listen to music… all from the same Prime account.
With Apple I have to figure out which service entitles me to what through a very fragmented iTunes store.
iTunes is a real mess.
And what’s with all the separate Apple App Stores.
Oh and if I want books, I got to go to iBooks. News? Down the block and to left in another part of cyberspace.
Does Apple not understand the problem?
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[Craig Seeman] “Why heck, I can order the Mac, the TV, the snacks, the dishes to serve them in, while I watch the movies and listen to music… all from the same Prime account.
With Apple I have to figure out which service entitles me to what through a very fragmented iTunes store.
iTunes is a real mess.
And what’s with all the separate Apple App Stores.”
You have to forgive my ignorance, I’ve never used the Apple App Store… there are different ones?
Shawn
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[Shawn Miller] “You have to forgive my ignorance, I’ve never used the Apple App Store… there are different ones?
“There’s the Mac App Store for Mac Apps. There’s the one on AppleTV, There’s the iTunes App Store which is on both Mac and iOS. AppleTV apps seem somehow connected to the iTunes App Store since some have versions for both iOS and AppleTV. Additionally the GUI is not consistent between them.
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[Craig Seeman] “[Shawn Miller] “You have to forgive my ignorance, I’ve never used the Apple App Store… there are different ones?
”There’s the Mac App Store for Mac Apps. There’s the one on AppleTV, There’s the iTunes App Store which is on both Mac and iOS. AppleTV apps seem somehow connected to the iTunes App Store since some have versions for both iOS and AppleTV. Additionally the GUI is not consistent between them.”
Wow, I had no idea. I guess I just assumed that the experience would be consistent across devices. I understand your frustration!
Shawn
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Here’s what the craziness looks like.
I buy FCPX, Compressor, Motion from the Mac App Store. Great I’m done right?
Nope, I’d never know from the Mac App Store that I then need to go over to iBooks to download the Manuals.
So I buy Teleprompt+ for my iPad teleprompter from the iTunes App Store. But heck it might be nice to know they have a MacBookPro version. Once I find that out it’s off to the Mac App Store for that. Hmm now it’s off to the iBooks to download the Manuals that I’d never know about in ITunes or the Mac App Store.
So I buy Serif Affinity Photo from the Mac App Store. Hmm no mention of any Manual or Tutorial. Maybe time for a hunt. Ah Ha, in the AppleTV App Store they have an App with all their Video Tutorials (great way to learn while watching on the TV while running the app on my MBP to work along).
What a hot mess!
Back to Apple’s Entertainment Content which is just as messy, spread out amongst devices and services. Rental and purchase TV Shows and Movies and Music spread all around.
I want Apple Mall. A unified App on all devices which allows me to go into the appropriate place to make the right purchase or rental or subscription (and how do I know which movie, show, song is in what store?
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