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  • NAB, what would like to see?

    Posted by David Mathis on March 29, 2016 at 8:02 pm

    I know, just another couple of weeks or so. Waiting can be so traumatic. LOL

    I am hoping to see a role based mixer in FCP X in addition to decompose compound clips in place. Would also love the option to do audio or video only transitions. I know there are ways around it but sometimes feels not so efficient.
    Just a minor beef of mine.

    Also hoping to see integration between Resolve and Fusion perhaps combine the two.

    I cannot think of anything else at the moment. Wait a minute. Perhaps a mind meld based NLE where I think about the edits with FCP X making them. No longer would need a mouse or keyboard.

    Michael Jacobson replied 10 years ago 16 Members · 22 Replies
  • 22 Replies
  • Herb Sevush

    March 29, 2016 at 8:06 pm

    [David Mathis] ” Perhaps a mind meld based NLE where I think about the edits with FCP X making them. No longer would need a mouse or keyboard.”

    Beware of “monsters from the id.”

    https://www.youtube.com/watch?v=f2BYyeS-fIU

    Herb Sevush
    Zebra Productions
    —————————
    nothin\’ attached to nothin\’
    \”Deciding the spine is the process of editing\” F. Bieberkopf

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  • Bob Zelin

    March 29, 2016 at 9:15 pm

    I would like to see Bill Davis naked –

    because he constantly promotes –
    “Know someone who teaches video editing in elementary school, high school or college? Tell them to check out https://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.”

    which means that his main agenda is to make Elementary School and High School students proficient in editing, so that this entire forum becomes unemployed, while he thrives.

    In the stone age, people had professions of “Word Processors” – people that did data entry with products like Wang Word Processors.
    The day that video editing is as common as word processing (or writing a story with a pen and paper), ALL of our careers are over.

    Bob Zelin

    Bob Zelin
    Rescue 1, Inc.
    bobzelin@icloud.com

  • Mark Raudonis

    March 29, 2016 at 9:29 pm

    [Bob Zelin] “The day that video editing is as common as word processing (or writing a story with a pen and paper), ALL of our careers are over. “

    Bob,

    You better start checking your 401K! That day is here. Now! In 4K!!!

    Of course I’d argue that all the word processors in the world did NOT create better authors. To be a novelist is still a very rewarding career… if you achieve “star status”. Same thing applies to our world. There will always be room and reward for the “stars”. Everyone else fights for scale.

    Just my thoughts.

    Mark

  • Andrew Kimery

    March 29, 2016 at 10:23 pm

    I’m still waiting for the restaurant industry to cease to exist since individuals have been cooking for the past few million years…

  • Gary Huff

    March 29, 2016 at 10:37 pm

    [Andrew Kimery] “I’m still waiting for the restaurant industry to cease to exist since individuals have been cooking for the past few million years…”

    Poor analogy because restaurants provide “convenience”, and also because eating has a nearly perfect “audience” as it were, versus editing. Something tells me the difference in numbers between people who need video and people who need to eat is quite astounding.

  • Glenn Grant

    March 29, 2016 at 11:59 pm

    I think the analogy works as well as word processor. Data entry or word processor was just a key pusher, a learned skill but it doesn’t require talent or artistic expression.

    If all you do is push buttons and don’t add some level of creativity and expertise then, yes, a high school kid can do your job.

    A fast food joint is a matter of convince, a fine restaurant is an experience. And editing will be the same. Some will edit on their iMac or iPad, some will go to Craig’s List to find some one cheap to edit, and other’s will still want and need the expertise and creativity of a professional.

    There maybe more editors out there now, but there is even more content.

  • Bob Zelin

    March 30, 2016 at 12:21 am

    this is all my stupid opinion.
    I am from a background of linear editing, and was an early adaptor of AVID, which all the “professional” editors thought was a joke.

    With that mindset – FCP-X day 1 was a joke. Which is the very reason for this forum (the debate). FCP-X is no longer a joke. But unlike all the PROFESSIONAL editors on this forum (including Bill Davis)- it is my personal opinion that Apple’s ONLY goal is to make editing a common place task, no different than printing out a nice letter, or printing out your business cards, or Microsoft’s vision (and Lotus’s vision) of allowing anyone to do word processing and a simple spreadsheet. But of course, this affects what WE do for a living, because for many of “us” – making a wedding video, or a “happy face” corporate video – well, those days are numbered. And I personally cannot forget Apple’s introduction of the HD iPhone, and doing the Burberry corporate video with 14 iPhones at 720p – whose message (in my opinion) was that “you don’t need those idiots on Creative Cow – you can tell your staff to whip out those iPhones, and make your own, very professional corporate video”.

    So my whining here is to say that we are a target of this concept, and professionals like Bill Davis are promoting their careers on “Elementary Schools” learning FCP-X so even the 10 year old can produce a lovely video that would be GOOD ENOUGH for most applications, except for possibly major feature films and network television shows. This is a very threatening concept.

    I see on YouTube the countless videos (because I am interested in music) of the AMAZING talents of 8 – 12 year old guitarists, drummers and pianists that are as good as any professional. Does this mean that Adele, or others don’t make a living ? No – but for the VAST MAJORITY (this means you – Creative Cow reader) – there is NO WAY you are going to make a living as a musician, unless you are lucky, or are willing to take 50 bucks a night with your band playing the local tavern. And the video “professionals” will earn even less, as “my daughter got an A in video production, because she took Bill Davis’ course, and she is amazing”. And your career is OVER. Because Warner Brothers is not hiring you for their next show. Just like Atlantic Records is not hiring you for their next major album release.

    The commodity of the video business is approaching – no different than it happened to the print business, and music business, and word processing business. This will apply to all video applications, including streaming (you are a streaming professional ? My son has his own YouTube channel, and he has 200,000 subscribers and he is 12 years old). That’s the future. And I blame Bill Davis for all of this !!!!!!

    Bob Zelin
    ps – I have several “professional” photographers as clients. Their work is very impressive (top modeling agencies). When I suggest that they spend under $1000 for a new drive chassis to protect all their work, they say “are you kidding, I don’t have that kind of money”.
    This is the hard reality of what is happening to our business.

    Bob Zelin
    Rescue 1, Inc.
    bobzelin@icloud.com

  • Tim Wilson

    March 30, 2016 at 4:44 am

    [Glenn Grant] “There maybe more editors out there now, but there is even more content.

    I saw a quote from the head of FX during the upfronts: there are 412 scripted series this season. He hasn’t been tracking unscripted, but he’s panicked about scripted because he feels like all this content is pushing quality shows off the air before they have a chance to draw an audience.

    My immediate reactions:

    — You’ve got some nerve, buddy, because you’re one of the guys who spearheaded the move of quality dramas further down the channel lineup.

    — If you think shows are being yanked too quickly, stop fgjking yanking them so quickly.

    — You can’t honestly expect me to take you seriously when you’re having to create new channels because you’re creating too much content for one channel to contain.

    — You’re an idiot. LOL

    Back in the 90s, when we said that cable would lead to more programming, it wasn’t happening. New cable channels mostly meant more places for reruns to air.

    It’s happening now. Not necessarily the case that every editor who wants to find work will find it, of course, but the explosion of opportunity that we predicted 20 years ago is in fact coming to pass.

    I encourage you to spend some time at NAB looking away from content creation tools, and spend some time looking at the content. You typically see more of it being talked about in panels and keynotes, but if you’re feeling dour about the industry’s prospects, I submit that it’s because you haven’t grasped the scope of what’s happening out there.

    Goodness knows I want to see all of our vendor partners make a gazillion dollars from their spectacular offerings at the show, but you can get a sorely warped view of the world if all you do is spend time in the South Hall.

    It’s a big ol’ world, and a big ol’ show. I hope more of you get to see more of it.

  • Andrew Kimery

    March 30, 2016 at 6:27 am

    [Gary Huff] “Poor analogy because restaurants provide “convenience”,”

    So does pretty much every job/profession though. If the directors, producers, etc., I work with had the time, inclination and/or desire to edit their own projects they most certainly could, the tools are pretty cheap these days, but they don’t so they hire editors. If I had the time, inclination, and/or desire to do my own taxes I would but I don’t so I pay a pro to do them for me.

    The Chicken Little Work Theory of Doom™ seems to be that once both the basic skills and the basic tools to do a job become ‘common’ then the opportunities to get paid to do that kind of work just go *poof* overnight but that’s just not the case. Change will happen and disruption will happen but that’s just the nature of the beast. Some revenue avenues will dry up, others will still exist but maybe not in the same way and new ones will spring up places they didn’t used to be.

    Maybe I sound unsympathetic to the impending apocalypse but working in LA is a non-stop grind so the constant hustle and fear that I’ll never work again isn’t part of a possible, dystopian future, it’s my daily existence. 😉 Even staff jobs only provide a false sense of security because you never know when your entire department is going to get laid off (like, say, the week before Christmas without any warning whatsoever).

    With regards to talented young people… I’m not really worried about them for a few reasons. First, it’s motivation to not get complacent. Second, if a 20yr old can one up me for a gig then I’m in the working the wrong gigs and/or I’ve become complacent. Third, talent, at least in my neck of the woods, only gets you so far. Tons of talented people flock to LA or NY to vie for a tiny number of gigs. Tiny number of jobs. In my experience the people that ‘make it’ are the most determined, not the most talented. 5-10yrs struggling in LA seems to be the breaking for a lot of people. They’ll either find a cushy 9-5 job, leave industry or leave LA. Every one that does that is one less competitor I have to worry about.

    [Bob Zelin] “But unlike all the PROFESSIONAL editors on this forum (including Bill Davis)- it is my personal opinion that Apple’s ONLY goal is to make editing a common place task”

    Won’t get any disagreement from me. Hopefully I don’t incur anyone’s wrath, but I think it was pretty obviously that Apple’s primary target out of the gate with X was the ‘fat middle’ where you have people that don’t necessarily edit all day, everyday but they still edit frequently. There are a lot more of those types of people than full time editors.

    [Bob Zelin] “The commodity of the video business is approaching – no different than it happened to the print business, and music business, and word processing business. This will apply to all video applications, including streaming (you are a streaming professional ? My son has his own YouTube channel, and he has 200,000 subscribers and he is 12 years old). That’s the future. And I blame Bill Davis for all of this !!!!!!”

    I personally like the “adapt or die!” Bob Zelin more than the “we’re all gonna die!” Bob Zelin. 😉

  • Bill Davis

    March 30, 2016 at 9:41 am

    [Bob Zelin] “I would like to see Bill Davis naked –

    No you wouldn’t.

    The cost of the therapy afterwards would be largely prohibitive.

    SEN is being retired in two weeks. Was a great run since the day I dreamed it up on an airplane ride home from a Videomaker lecture in Cleveland 15 years ago after about the 20th time a teacher attendee asked me how they could get content to use for their high school classes to practice editing. The SEN content is being re-purposes as we speak into something new and vaguely FCP X related.

    Time marches on.

    ; )

    Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

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