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Wow, Honda, wow. Really cool use of X.
Thomas Grove Carter who apparently edited this for Honda on X just posted it in another group.
Talk about adapting editing to the new web delivery realities brilliantly.
Here’s a quote.
“Fcpx was a dream to cut this with. Such a fantastic tool which benefited me in so many ways I hadn’t anticipated. Detailed write up coming soon.”Can’t wait to see his workflow.
https://www.hondatheotherside.com
And here I thought the R key was just for Range…
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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18 Replies
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Very cool. 🙂 Be interesting to read the write up… where’s he posting?
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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
Right now back channel, Charlie. But I suspect that since he’s London based, his follow up may show up initially on Peter Wiggins site. I’ve got a ton of questions about how the web team made sure the web switch could be so fast and flawless – I’ll follow up if and when more is posted. I felt it was OK to point it out for discussion here since the actual video is public and up on YouTube.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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I too am interested in hearing how this was encoded with very fast switch between video streams for YouTube.
Michael
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Brilliant!
Cut on X? Bonus.
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If the editor does post a detailed write-up, please post that link here. Thanks!
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
That is indeed a really well done commercial. The parallel story line and live switching provides an interesting element.
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No matter what NLE was used, this is an awesome ad. What a feat of production.
I love the sound design. Both music tracks are decidedly different and fit each side, but they also work well together.
Plus, the costumes and characters are all intriguing.
I’ve watched this like 30 times since Bill posted it, and it’s different every time. This is a lot of fun.
I now want to go to Croatia, drive a Honda, and work undercover.
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The storyline looks wild as well:
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Very cool use of the timeline. 🙂
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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
[Jeremy Garchow] “No matter what NLE was used, this is an awesome ad. What a feat of production. “
Agreed! Very cool concept, and super execution. I’d love to know about the streaming.
Also, I’d like to know about the car. Looks inside and out like a CRZ with a back seat. I’d love one of those. My only occasional regret with my CRZ are the two seats.
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