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Miaow…
You don’t usually get execs dishing the dirt quite so explicitly…
“the decision was taken to move from Final Cut Pro once Apple had decided … they were going to move away from… the professional platform. ”
“…in the end we’ve selected Adobe Premiere.”
(source)
Big win for Adobe, especially in terms of concentrated R&D. Big loss for Avid, assuming there is no catastrophic failure. (Apple, I’m sure, don’t care).
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103 Replies
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[Trevor Asquerthian] “Apple, I’m sure, don’t care”
Why would they? It’s not real football after all… :runs away:
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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
As far as I get it, large local parties are settling for premiere.
It is an open question how long everyone keeps talking about X. And what X ever was.https://www.youtube.com/watch?v=zKhEw7nD9C4
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Charlie Austin] “Why would they? It’s not real football after all…”
It’s only 100 times more popular, and watched by tens if not hundreds of millions more people that ‘Merican “Football.”
Shane
Little Frog Post
Read my blog, Little Frog in High Def -
To what is Trevor commenting on? Where is that quote from?
Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage
Founder/President/Editor/Designer/Animator
https://www.tiltmedia.com -
[Aindreas Gallagher] “As far as I get it, large local parties are settling for premiere.”
And this is who Creative Cloud benefits. Big companies (or larger small businesses), fixed/allocated spending, and Adobe.
Adobe seems to be shunning all but the busiest of freelancers, unless of course, you’re a photog and you get the $10/mo plan.
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Click on “source” is Trevor’s post.
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[Rich Rubasch] “To what is Trevor commenting on? Where is that quote from?”
It’s in the “Managing the IBC workflow” section:
“I mentioned the 36 HBS edit suites: the decision was taken to move from Final Cut Pro once Apple had decided (for reasons that have yet to be explained to me) that they were going to move away from, let’s say, the professional platform. We started working with two or three different suppliers and in the end we’ve selected Adobe Premiere. And we’ve been very pleased with the work we’ve managed to do with them to come up with a system that allows us to work very quickly on-site with those who may not have worked with Adobe Premiere before. We believe they will be able to arrive at the IBC and seamlessly start work.”
Shawn
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[Shane Ross] “It’s only 100 times more popular, and watched by tens if not hundreds of millions more people that ‘Merican “Football.””
I know. 🙂 I was actually in one of the first “organized” youth soccer leagues here in ‘merica back in the dark ages.
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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
As TV’s Jay Pritchard said “I like to watch a sport where something happens”.
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I know nutin.
it feels it is being settled this year?
afaik sky are below the line ppro, above the line avid, beeb ww are quite seriously ppro going forward. possibly to anywhere?
also not a single commercial house of any scale in london is pursuing X.Realistically, in terms of the timeline operation, X remains probably total bullshit as an editing system.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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