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Tim Cook Apologizes
All I could think was “why didn’t he do this when they angered so many Pro users?”. I think it would have gone a long way in keeping the ones they lost.
https://money.cnn.com/2012/09/28/technology/apple-ceo-letter-maps/index.html?iid=EL
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24 Replies
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Because he wasn’t in charge?
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[Bret Williams] “Because he wasn’t in charge?”
More like because they didn’t care. The Iphone is their business, Pro Aps is a hobby.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
He is now. I think they could have stopped the bleeding. It’s not really a complaint. I like that they did this. I think customer’s will appreciate this attitude from Apple. They have been really arrogant as of late.
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Because Apple doesn’t care about pro users anymore. Would you like to sell 1 MacPro por $3000 or 5 unlocked iPhones por $3250. Remember, only the iPhone makes more money than ALL MICROSOFT products combined.
Everything Apple had done for Pros is being forgotten. MacPro with no updates, XServe discontinued, ProApps dumbed down… for them is better to have 10.000 amateurs using FCPx for $300 than 2500 Pro using ¿FCP8? for $1200. With the amateur they have sold 10.000 Macs + $3.000.000 in FCPx licenses…with the Pros would be 2500 Macs with $3.000.000 in FCP8 licences.
Many of the user that moved to Avid/Premiere maybe moved to Windows, but many keep on Mac so Apple will still sell Macs to them… And if they moved to Windows, they don’t need to buy a Windows Phone, I’m pretty sure that if those pro users are Mac fans, have iPhones and will continue buying iPhones while editing in Avid/Premiere.
…I think.
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MatiasCanelson
http://www.canelson.com.ar -
Because they don’t care much about niche users and because his wife didn’t got lost looking for a Starbucks when FCPX was released.
rafael -
[Rafael Amador] “and because his wife didn’t got lost looking for a Starbucks when FCPX was released.”
LOL
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Wife, right. LOL
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I think everyone is missing an obvious distinction. FCP X worked as advertised. You might not have liked the direction Apple took with it, but it worked as intended. In the case of Maps, there are obvious technical glitches that affect satisfaction.
I think it’s silly to say Apple doesn’t care about niche markets. They may give off those signs and they often prioritize when certain products receive attention over others, but that’s different. When Apple doesn’t want to continue with a product, they kill it off.
Apple operates as an ecosystem with all parts providing some contribution to the whole.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Has anyone here used the new Maps yet?
How’d it work for you?
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I hear what you are saying but Steve Jobs used to talk about that Halo effect a lot. The FCPX fiasco was the reverse. You don’t think they are excited to hear about all these companies that are switching do you? If X would have been handled like a beta, I think they could have kept those folks and added the ones they have. Just like Maps, I understand that Google wouldn’t play ball but they still had a year on the contract. The new Maps could have been called MapsBeta or something. So what’s happened is that some developers are having problems with their apps because of it’s flaws and it’s spoiled the release of a really good phone. These situations are similar to me. For some reason it’s all or nothing for Apple when it doesn’t have to be.
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