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34 Replies
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Hope springs eternal.
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Frankly Eric, this is a no brainer. Apple has hung you and everyone else out to dry, and with only some vague bullshit about the future, supposedly released by unknown executives to their biggest fanboy at the NY Times.
Try to take that to the bank and see if they’ll loan you a plug nickle based on that speculation. Yet many media professionals will build their entire business around it? That’s just pure silliness.
Forget the BS for a minute and let’s talk turkey. Is there a Mac that can actually play RED RAW 5K files seamlessly, in realtime, even with a RED Rocket card? At NAB we (ProMAX) were playing back and editing 5K Epic RAW files on our ProMAX ONE, in realtime, while simultaneously encoding to of the 5K RAW files to h.264, without dropping frames. And, that was without a $5000 RED Rocket card (serious $$$ better spent elsewhere, don’t ya think?).
So, even if Apple is really doing something, as their unnamed mystery executive suggests, are you and others actually williing to invest your business and career in more of their vacant promises? And more importantly, are you willing to wait until some unspecified time in 2013 for Apple to deliver more unknown hardware that will provide unknown levels of performance that you could already have been doing, and probably doing better, since April 2012?
Namby-pamby reactions to yet another example of Apple dropping the ball are laughable, and they prove P.T. Barnum was right, there really are suckers born every minute.
David Roth Weiss
ProMax Systems
Burbank
DRW@ProMax.comSales | Integration | Support
David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.
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[David Roth Weiss] “At NAB we (ProMAX) were playing back and editing 5K Epic RAW files on our ProMAX ONE, in realtime, while simultaneously encoding to of the 5K RAW files to h.264, without dropping frames.”
Now, David, you know that if its not on a Mac it doesn’t exist.
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Unusual sales technique there David, sales pitch followed by insults!
Steve Connor
“The ripple command is just a workaround for not having a magnetic timelinel”
Adrenalin Television -
You are absolutely right David, Apple has dropped THAT ball yesterday.
If you need to support workflows like you are describing (5K Raw) it looks like Apple is not up to it and will not be for quite a while.
But I think (pure speculation of course) they are focusing on the other section of the professional market which doesn’t need a Formula 1 machine (by the way how much is one of those monsters from Promax?).
For example a fellow editor just build a complete edit suite including everything (video and audio monitors, 12TB thunderbolt storage, software etc.) for a C300 workflow on an independent feature for $5000 based on an iMac and FCP7. Raw is great but needs serious money to make it work. Thinks might go 4K for cinema but I doubt for online or TV any time soon. Yes long term usage might not be guaranteed with 1080 but I haven’t seen any clear indication that online or TV is really going 4K for more than a niche market.
Maybe Apple thinks that the much bigger group of young aspiring content producers of the future are the market they want to cater for. And when you look at what Windows 8 looks like one can clearly see that the old way of PC’s is dying fast. This is not to say that companies like Promax will always have a market for the top end of the biggest and fastest.
The decision with buying or not buying Apple is always easy. Do they have what you need today? If not go somewhere else. If yes buy it. If you wait for what might be coming you will wait forever because there is always something else ‘might be coming’.
Carsten
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Well, since the entire post was a comment on Apple, and a warning to fellow Cows against putting eggs in Apple’s workstation basket, but not a sales pitch, and not an insult to anyone other than Apple and Times huckster David Pogue, it looks like I evidently completely failed at my writing task and missed compeletly with at least one member of the target audience. So, I hereby retract everthing I said earlier, as Steve seems to have proven I’m just a dimwitted hack.
David Roth Weiss
ProMax Systems
Burbank
DRW@ProMax.comSales | Integration | Support
David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.
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I’m not exactly sure what David’s intentions were. Sometimes what you read is different from what you would hear. But in this case I think I read his post the same way you probably did.
It appeared to me he was referring to the Mac Pro discussions here as Namby-pamby reactions. (I had to look that one up) Which he also felt were laughable. Also his comments about suckers appeared to also be pointed at the people who discuss and speculate on the Mac Pro’s future. So, you’re not the only one who took David’s comments as an insult.
It appeared that David attempted to clarify his comments. But his complete retraction and dimwitted hack comment didn’t seem like the most sincere way to clarify things. What’s odd is he seems to be representing both ProMax and the Creative COW.
I guess you and I read things differently.
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“I just don’t think that Apple is ready to give up what they have worked so hard to achieve… the loyal support of the professional.”
That ship has already sailed.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
“I just don’t think that Apple is ready to give up what they have worked so hard to achieve… the loyal support of the professional. That ship has already sailed.”
Agreed. If you were managing Apple, why would you wish to continue to support a tiny demanding market that want specialist low margin hardware and sophisticated high maintenance software?
For whatever personal conceit that Apple enjoyed by being the darling of creatives, they have been wildly successful since the long slow turning of their back to this insignificant sector.
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Okay, for the same reason I hate using smiley faces, I abhor having to read between the lines for people who who can’t manage to do it for themselves, but here goes anyway…
When I reflect upon the sheer number of wasted words, mispent hours, and lost bandwidth that was devoted to speculation about what turned out to the most innaccurate milling of rumor ever, I find it mindnumbing.
And, anything less than outrage at what was actually delivered, or should I say, not delivered, is simply lunacy. P.T Barnum would probably be working at Apple today, and he’d be a terrific admirer of David Pogue who’s again leading hoards of very willing lemmings toward yet another cliff in 2013.
Botoom line is, anyone who still believes deserves to fall over the cliff. Natural selection works.
David Roth Weiss
ProMax Systems
Burbank
DRW@ProMax.comSales | Integration | Support
David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.
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